W. A. Poucher

British photographer and chemist

William Arthur Poucher (1891–1988), known as Walter, a nickname he acquired during his Army service,
was one of the leading British mountain photographers and guide book writers during and following World War II. He personally explored and photographed all the routes he describes in his famous mountain guides, so that users can be assured of correct directions. His guides were based on earlier books covering most of the mountainous regions of Britain, but exclude routes on less popular mountains such as the Berwyns in north Wales, and are restricted in areas such as the Black Mountains and Brecon Beacons. He was an accomplished and skilled photographer. He joined the Royal Photographic Society in 1940, achieving Associateship in 1941 and Fellowship (FRPS). He was awarded Honorary Fellowship in 1975. He was also a leading researcher who specialised on the chemistry of perfumes, cosmetics and soaps.

In all these books, he provides routes up the major peaks, and many minor ones as well, not being totally obsessed with peak bagging, but rather the interest and enjoyment of a particular route. So the route on Stac Pollaidh in Wester Ross is described in detail, despite being only about 2000 feet in height, for example. The crest of the ridge presents many interesting scrambling diversions, including at least one bad step before the final peak. A bad step is an awkward point in a scramble where hand support is needed. Bad steps are also usually exposed to steep drops below, so need a good head for heights. However, the routes described are necessarily limited to well known paths, such as the Pyg track on Snowdon or the traverse of Kinder Scout in the Peak District, and walkers can vary their routes according to choice or need. The limited scope of his guides is clear from the Wales volume, which has few routes in the Brecon Beacons or Black Mountains for example. The routes in that volume are concentrated in Snowdonia and North Wales, where rock exposure is much greater than in the south or central areas of the country. Notable omissions include the Berwyns or Clwydian hills however, both ranges of mountains to the east of Snowdonia, which have many interesting routes to their summits. Likewise there are no paths described in Shropshire such as the Stiperstones, The Wrekin, Caer Caradoc or the Long Mynd. The Welsh borders is not considered at all. There are no routes described for the Cheviots, a hilly region in the Scottish Borders and Northumberland. And all coastland paths, many of which are exposed and rocky, are omitted from the guides, Such routes and other in less mountainous regions are described however, in the many guides to the National Trails in Britain, such as that to the Pennine Way published by HMSO and written by Tom Stephenson. Later volumes of these works, updated in consultation with his son, John, remain in print as paperbacks by Frances Lincoln Publishers (who also publish the many Lakeland walking guides by Alfred Wainwright)
On the basis of the success of these guides, Poucher encouraged his publishers (Constable) to publish selections of rock climbs in each area, in a similar photographic format.

Poucher went on to create a series of coffee table books using high quality colour photography. They included travel guides to the West Country, Scotland, Ireland and Wales.

Poucher was a research chemist by profession, working on the chemistry of perfumes. His 1923 textbook Perfumes, Cosmetics and Soaps has been revised and reprinted over the years and is now in its 10th edition. He was frequently given leave of absence by Yardley for part of the year to pursue his mountain photography. His profession caused some amusement in climbing circles, where he was occasionally described as "a perfume salesman who wears his wares". Poucher appeared as a guest on Russell Harty's BBC chat show in November 1980 wearing makeup, perfume and ladies' gloves. This was incidentally the same edition of Harty's show that included Grace Jones' infamous physical attack on the host. Poucher was the guest to whom Harty was talking when he appeared to keep turning his back to her. In May 2012 Poucher was the subject of a BBC Radio 4 programme The Perfumed Mountaineer presented by geographer Hayden Lorimer.