Фурано қаласы: Хоккайдоның жүрегі

The keystone industry is agriculture, which is centered on onions and carrots. Furano notably produces more carrots than anywhere else in Japan. Watermelon and the Akaniku brand "Furano Melon" are also produced in large numbers. Industry also includes tourism, particularly to its lavender fields and ski slopes, as well as the cultivation of grapes, including a municipally managed winery, and dairy products such as milk and cheese. Furano Delice, made famous for being the first candy factory to put pudding in a milk bottle, is well known for its Furano Milk Pudding.

Daisy Food Production Industries, Inc. – Furano Factory (デイジー食品工業株式会社富良野工場)

Asahikawa Airport is located south of Asahikawa's city center in the outlying town of Higashi Kagura. It is approximately an hour away from Furano by bus or car.

Furano Traditional Chinese Lion Dance – The Furano Traditional Chinese Lion Dance Preservation Society is a part of the Furano City Lifelong Learning Center. A monument marking the exact geographic center of Hokkaido is located in the playground of Furano Nishi Junior High School. Groundbreaking Memorial for the Hokkaido University Satellite Research Farm No.8, Furano Campus – Tenmangu Shrine Grounds
Groundbreaking Memorial for the Hokkaido University Satellite Research Farm No.8, Yamabe Campus – Yamabe Shrine Grounds

In May, 2009 Furano City joined hands with various private sector associations to establish the Furano Chamber for the Promotion of Immigration.

The Furano Valley is nestled between the Tokachi Volcanic Mountain Range (part of the Daisetsuzan National Park) and the Yuubari cluster of summits, including Ashibetsu Peak. The Sorachi and Furano Rivers, both tributaries of the Ishikari River, meet within the city limits. Furano is located at the exact geographic center of Hokkaido, earning it the nickname "Heso no Machi" or "Navel Town." A monument positioned at the center is located on the grounds of Furano Nishi Junior High School at
Roughly 70% of the city is mountain and forest. In 1899, the Tokyo University Forest in Hokkaido was established for research purposes in the southeast sector of the city. Nearby lies Rokugo Forest, the setting for the well known Japanese television drama Kita no Kuni Kara.

Furano has a humid continental climate (Köppen Dfb) with warm and occasionally hot and humid summers with high rainfall coupled with cold and extremely snowy winters. For its latitude and being on an island, Furano's winters are extremely cold.

There is a difference in the way that those living in Hokkaido (citizens of Furano included) and those that live in other parts of Japan pronounce the city's name. Inside Hokkaido, the first syllable in "Furano" is stressed; however in the rest of Japan the typical pattern of equally and weakly stressed syllables is predominant. The latter pronunciation was used in the drama that made Furano famous, even though it was in contradiction to the local accent.

Furano's mascot is Hesomaru (へそ丸). He is a farmer who likes to see peoples' navels. He is originally the mascot for the Hokkaido Belly Button Festival before becoming the mascot of the city when he debuted on 15 August 1969. His favourite quote is "Isn't it good?" (イイじゃないか).