Метромедиа: История американской медиакомпании

Defunct American media company
the media company

Metromedia (also often MetroMedia) was an American media company that owned radio and television stations in the United States from 1956 to 1986 and controlled Orion Pictures from 1988 to 1997. Metromedia was established in 1956 after the DuMont Television Network ceased operations and its owned and operated stations were spun off into a separate company. Metromedia sold its television stations to News Corporation in 1985 (which News Corp. then used to form the nucleus of Fox Television Stations), and spun off its radio stations into a separate company in 1986. Metromedia then acquired ownership stakes in various film studios, including controlling ownership in Orion. In 1997, Metromedia closed down and sold its media assets to Metro Goldwyn Mayer.

The company arose from the ashes of the DuMont Television Network, the world's first commercial television network. DuMont had been in economic trouble throughout its existence, and was seriously undermined when ABC accepted a buyout offer from United Paramount Theaters in 1953. The ABC UPT deal gave ABC the resources to operate a national television service along the lines of CBS and NBC. DuMont officials quickly realized the ABC UPT deal put their network on life support, and agreed in principle to merge with ABC. However, it was forced to back out of the deal when minority owner Paramount Pictures raised antitrust concerns. UPT had only spun off from Paramount four years earlier, and there were still doubts about whether the two companies were really separate. By 1955, DuMont realized it could not compete against the other three networks and decided to wind down its operations. Soon after DuMont formally shut down network service in 1956, the parent firm DuMont Laboratories spun off the network's two remaining owned and operated stations, WABD in New York City and WTTG in Washington, D. C., to shareholders as the DuMont Broadcasting Corporation. The company's headquarters were co located with WABD in the former DuMont Tele Centre (which was later renamed the Metromedia Telecenter) in New York. In 1957, DuMont Broadcasting purchased two New York area radio stations, WNEW (now WBBR) and WHFI (later WNEW FM and WWFS), and later that year changed its name to the Metropolitan Broadcasting Corporation to distance itself from its former parent company. The following year, Paramount sold its shares in Metropolitan Broadcasting to Washington based investor John Kluge, enough to give Kluge controlling interest. Kluge installed himself as chairman, and later increased his holdings to 75 percent. WABD's call letters were later changed to WNEW TV to match its new radio sisters.

Metropolitan Broadcasting's first acquisitions included WHK AM FM in Cleveland (in 1958); the Foster & Kleiser outdoor advertising firm (in 1959); and KOVR in Stockton, California, Benedict Gimbel Jr. owned WIP AM FM in Philadelphia, WTVH TV (now WHOI) in Peoria, Illinois, and WTVP television (now WAND) in Decatur, Illinois (all in 1960). In 1961 Metropolitan purchased KMBC AM TV in Kansas City, Missouri. Later that year the company's name was changed to Metromedia; the Metropolitan Broadcasting name was retained for its broadcasting division until 1967. In separate 1963 deals the company expanded into Los Angeles, buying first KTTV and later KLAC and the original KLAC FM (now KIIS FM). The company would later engineer a swap of FM facilities; the second KLAC FM (later KMET and now KTWV) was established in 1965. Metromedia also entered the realm of live entertainment by purchasing the Ice Capades (in 1963) and the Harlem Globetrotters (in 1967). Later in the decade Metromedia opened a television production center in Los Angeles, known as Metromedia Square, which served as the studio facility for numerous network programs. Metromedia also owned a TV production and distribution company called Metromedia Producers Corporation (MPC), established in 1968 from Wolper Productions. MPC produced and syndicated various programs and TV movies, most notably the game show Truth or Consequences and the 1972 86 version of The Merv Griffin Show. Metromedia spent the 1970s and the first half of the 1980s increasing its television and radio station portfolio, and continued to expand its syndication business. In 1976, it teamed up with MTM Enterprises to launch a first run syndicated variety show. Metromedia entered the record business in 1969 with the launch of the Metromedia Records label, whose biggest selling artist was Bobby Sherman. The label was also notable as having issued the first two studio albums of Peter Allen, Peter Allen (1971) and Tenterfield Saddler (1972). The label was closed in 1974. Allen's Tenterfield Saddler, the title song of which has become an Australian standard, was acquired and reissued by A&M Records in 1978. In 1976, similar to the more successful SFM Holiday Network of syndicated stations launched two years later, Metromedia teamed up with Ogilvy and Mather for a proposed linking of independent TV stations termed MetroNet. The proposed programming would consist of several Sunday night family dramas, on weeknights a half hour serial and a gothic series similar to Dark Shadows, and on Saturdays a variety program hosted by Charo. The plans for MetroNet failed when advertisers balked at Metromedia's advertising rate, which was only slightly lower than the Big Three's and low national coverage, leaving for another similar operation, Operation Prime Time. In 1979, Metromedia Producers Corporation had also reached a deal with Bob Stewart Productions for an exclusive co producing agreement. In 1982, Metromedia made its biggest broadcasting purchase when it acquired WCVB TV in Boston for $220 million, which at the time was the largest amount ever spent on a single television station property. Two years later, John Kluge bought out Metromedia's shareholders and took the company private. Also around this time, Metromedia attempted to bring to the air a national newscast for independent stations (much as the rival Tribune Company had created Independent Network News in 1980), planned for launch in the fall of 1983. Unlike INN, the program was planned to be offered as a hybrid, hour long local/national newscast, fed to affiliates by satellite as a headlines block and three other segments, which could be aired by local stations in whatever order the stations deemed alongside locally produced news content. Also as part of this plan, Metromedia established full news departments for KRIV in Houston and what was then KRLD TV in Dallas (another news department was planned for WFLD in Chicago, but that department ultimately didn't launch until 1987, after the Murdoch buyout). Metromedia attempted to hire Charles Kuralt away from CBS News to serve as anchor. Kuralt chose to stay to with CBS; John Hart was also considered as an anchor, but ultimately the planned newscast never came to fruition. In 1985, it made an attempt to revive the comedy Oh, Madeline as The Madeline Kahn Show for first run syndication, but the deal never came to fruition.

On May 4, 1985, Kluge announced the sale of Metromedia's television stations, and Metromedia Producers Corp., to News Corporation (owned by Australian newspaper publisher Rupert Murdoch) and 20th Century Fox Film Corporation (owned jointly by Murdoch and Marvin Davis) for $3.5 billion. With the exception of WCVB TV (which was subsequently sold to the Hearst Corporation), all of the former Metromedia stations formed the nucleus of the Fox Broadcasting Company (which began operations on October 9, 1986), while MPC was folded into 20th Century Fox Television. The transactions became official on March 6, 1986. Because of these transactions, and the fact that Metromedia was originally spun off from the DuMont Television Network, radio personality Clarke Ingram has suggested that the Fox network is a revival or at least a linear descendant of DuMont. Kluge also sold Metromedia's outdoor advertising firm, the Harlem Globetrotters, and the Ice Capades in 1985, its cellular phone and yellow pages divisions to the Southwestern Bell Corporation (now known as the second incarnation of AT&T, due to SBC's acquisition of AT&T Corporation in 2005) and spun off the radio stations into a separate company (which took on the Metropolitan Broadcasting name) before they were sold to various other owners by the early 1990s.

In retaliation for a lawsuit brought by Paul Winchell, who sought the rights to his children's television program Winchell Mahoney Time, which was produced at KTTV in Los Angeles during the mid 1960s, it is believed that KTTV management destroyed the program's video tapes. In 1989 Winchell was awarded nearly $18 million as compensation for Metromedia's capricious behavior. In 1983, Christine Craft, a former evening news co anchor at KMBC TV in Kansas City, sued Metromedia on claims of fraud and sexual discrimination. After spending eight months at KMBC TV in 1981, she was demoted to reporting assignment after a focus group study claimed Craft was "too old, too unattractive and not deferential to men" in the eyes of viewers. Craft declined the reassignment and subsequently resigned from the station. Craft initially won her case, though she lost on appeal at the U. S. Supreme Court.

On May 22, 1986, Metromedia acquired a 6.5% stake in Orion Pictures Corporation; a movie and television studio. By December, the stake in Orion's ownership was increased to 9.3% to 12.6% and on April 12, 1988, to 44.1% On May 20, 1988, Metromedia acquired Sumner Redstone's share for $78 million, holding a majority stake in Orion Pictures worth nearly 67%. In 1995, Kluge merged Orion, MCEG Sterling Entertainment (producer of the Look Who's Talking series), the holding company Actava, and Metromedia into a new Metromedia International Group. In November 1995, Metromedia announced that it would acquire Motion Picture Corporation of America (MPCA) for $32 million, followed by The Samuel Goldwyn Company for $115 million in February 1996. On April 11, 1997, Metromedia sold Orion/Goldwyn and MPCA to Metro Goldwyn Mayer (MGM) for $573 million and was closed on July 10 of the same year. In 1998, MPCA broke apart from MGM becoming independent again.

Following the sale of the film business to MGM, Metromedia still owned Metromedia Restaurant Group (which it had renamed from S&A Restaurant Group, which was acquired from Grand Metropolitan) in 1990 as well as Metromedia Fiber Network. The latter went bankrupt a few years later and became AboveNet, while the former went bankrupt in 2008.