Австралийский женский журнал: История и влияние

Australian magazine

The magazine was started in 1933 by Frank Packer and Ted Theodore as a weekly publication. The first editor was George Warnecke and the initial dummy was laid out by William Edwin Pidgeon who went on to do many famous covers over the next 25 years. It was to have two distinctive features; firstly, the newspaper's features would have an element of topicality, and secondly the magazine would appeal to all Australian women, regardless of class, and have a national focus. Wanting it to appeal to a mass audience, Warnecke hoped The Weekly would be a sign that Australia finally was coming out of the Depression. In the coming decades, The Weekly became Australia's foremost publisher of light fiction, mostly from England but also Australian, and though its readership was mostly women, many men were avid readers. Australian authors who were well supported include Margot Neville, Mary Gilmore, Lennie Lower, Ross Campbell, Frank Dalby Davison and Henrietta Drake Brockman. Australian artists who enlivened the prose included W. E. Pidgeon, Virgil Reilly and Wynne W. Davies. The cartoon strip Mandrake the Magician was a longtime competitor to The Phantom in rival magazine The Australian Woman's Mirror. Both strips were the work of American cartoonist Lee Falk. By 1961, the publication had a circulation of 800,000. The Weekly celebrated its 50th anniversary of publication in June 1983 and its 75th anniversary in the October 2008 issue. Publishing and Broadcasting Limited (PBL) launched Women's Weekly versions in Singapore (1997) and Malaysia in 2000. The magazine in each country follows the Australian Weekly writing style, while its content is idiosyncratic to the country. In 2012 the parent company of the magazine, ACP Magazines, a subsidiary of Nine Entertainment, was acquired by the Bauer Media Group. Readership numbers for September 2014 were estimated to be 1,828,000. In mid June 2020, the Sydney–based investment company Mercury Capital acquired The Australian Women's Weekly as part of its acquisition of Bauer Media's Australian and New Zealand magazine brands.

The overall popularity of the magazine between the 1930s–1980s meant that articles and advertisements published in it were widely read across Australia, not only by women, but men as well. The magazine's power to influence and shape culture across the nation intersected with the rise of various women's and parenting issues. In a review of issues published between the 1930s–1980s, historians have argued that The Australian Women's Weekly promoted school uniforms for children at a time when school uniforms were not mandatory across the country. This promotion, mainly through targeted coverage of school aged children, shaped views of motherhood and child rearing throughout Australia. Publications in the magazine focused on products, children's fashion, and celebrity children continue to shape readers views of motherhood and child rearing.

The magazine is usually 240 pages long and printed on glossy paper trimmed to A4 page size, although it was originally a tabloid in size and layout. It typically contains feature articles about the modern Australian woman. For many years, it included a lift out TV guide. In 1982, publication frequency was reduced from weekly to monthly. "Weekly" was retained in the name for reasons of familiarity and because a woman's "monthly" was a slang term for menstruation. The final weekly edition was dated 15 December 1982, followed by the first monthly edition dated January 1983. The TV guide was discontinued on introduction of the monthly format.

Editors in chief of The Weekly over the years have included George Warnecke (1933–1939), Alice Mabel Jackson (1939–1950), Esmé (Ezzie) Fenston (1950–1972), Dorothy Drain (1972–1975), Ita Buttrose (1975–76), Jennifer Rowe (1987–1992), Nene King, Dawn Swain (1994–2000), Deborah Thomas (1999–2015), Julia Zaetta (2005–06), Robyn Foyster (2007–2009), Helen McCabe (2009–2016), Kim Wilson (2016–17), Juliet Rieden (who was acting Editor in Chief in 2016 and 2017 and then Editor before moving to Editor at Large from 2018) and Nicole Byers (2017–2023). Helen McCabe, the editor in chief from August 2009 until January 2016, attempted to improve The Weekly news coverage. In late 2009, she hired Juliet Rieden as deputy editor (Rieden was later promoted to Editor and Acting Editor in Chief) and Jordan Baker, formerly a reporter and travel writer for The Sydney Morning Herald, as news editor. In February 2016 Kim Wilson was named as the editor in chief of the magazine. In July 2017, Nicole Byers was appointed Editor in Chief. News editors included Les Haylen (from 1933) and Dorothy Drain (from 1958).

The Australian Women's Weekly Test Kitchen (then known as the Leila Howard Test Kitchen) was established just after World War I. From 1965, it continued to be on the same site of the Australian Consolidated Press (ACP) building (corner of Park and Castlereagh Streets) in Sydney. The Test Kitchen's first 'Best Ever' recipes compilation was published in 1976, collating the most requested recipes from the issues of the Weekly. The cookbook sold out in days and had many reprints. The Test Kitchen had a team of 16 people in 2006, comprising chefs, home economists, food editors and support staff. In 2012, ACP was sold to Bauer Media Group. The Test Kitchen triple tests recipes which are then published in the magazine, as well as Woman's Day and the AWW cookbooks. Surveys have shown that over 90 per cent of readers buy the magazine for the recipes.