Sheetz: История американской сети магазинов удобства и кофеен

American retail chain

Sheetz, Inc. is an American chain of convenience stores and coffee shops owned by the Sheetz family. The stores sell custom food, beverages and convenience store items, with all locations having offered 24/7 service since the 1980s. Nearly all of them sell gasoline; a few locations are full scale truck stops, including showers and a laundromat. Sheetz's headquarters is in Altoona, Pennsylvania, with their corporate offices located there as well, with over 700 stores located in Central and Western Pennsylvania, West Virginia, Maryland, Ohio, Virginia, and North Carolina, with plans to expand into Michigan. To this day, Sheetz maintains a family business with four family members serving on the executive committee. During the mid 1990s, It! Cola, the chain's private label brand of soft drinks was discontinued. It was available in cans, bottles, and as a fountain drink, which was replaced by Pepsi products. The chain now has both Pepsi and Coca Cola products in its fountains. In 1997 the company resumed store expansion, expanding into Ohio by opening a location in the Youngstown area along I 80 in Weathersfield Township, just east of Girard. At that time, touchscreen ordering was introduced. Shortly afterwards, the chain expanded into North Carolina. In September 2001, Sheetz opened a distribution center in Claysburg, Pennsylvania. In December 2004, Sheetz began offering their new MasterCard PayPass with RFID technology, and was one of the first retailers to accept such technology, ahead of McDonald's, Arby's, CVS, and rival 7 Eleven, all of which introduced it nationally in 2006. Sheetz became Pennsylvania's second retail chain to offer E85 ethanol based fuel alternatives at select stations on July 10, 2006. Sheetz opened its first commissary, Sheetz Bros. Kitchen, in 2008 to produce fresh sandwiches and bakery products that are sold at Sheetz locations. Sheetz gained national attention in 2011 when it served as a major sponsor for Morgan Spurlock's film POM Wonderful Presents: The Greatest Movie Ever Sold. Sheetz actively promoted the film in stores, including selling collector cups, and Altoona even temporarily changed its name to "POM Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania" for $25,000. The name change was merely ceremonial, as it was not legally changed by the United States Board of Geographic Names, nor was it recognized by the United States Postal Service.

Stan Sheetz became chairman of the board of Sheetz in October 2013, with his cousin Joseph S. "Joe" Sheetz becoming president and CEO. Published in November 2013, Kenneth Womack's Made to Order: The Sheetz Story traces the company's history from its dairy store origins through the present day. In 2014, Sheetz opened its second distribution center and kitchen facility in Burlington, North Carolina. Sales for fiscal year 2018–2019 totaled $7.5 billion. Sheetz now has more than 600 locations across Pennsylvania, Maryland, Virginia, West Virginia, Ohio and North Carolina, and more than 21,000 employees with plans to expand even further. All Sheetz stores are company owned and operated. The company has no plans to sell franchises. Sheetz is the dominant convenience store chain in much of Pennsylvania, holding a virtual monopoly in Altoona, although Rutter's moved into the Altoona area in 2017 and now has three locations in Blair County, and a commanding share in Pittsburgh (where it competes with 7 Eleven/Speedway, GetGo, the locally based Coen Markets, and to a much lesser extent Circle K) and Harrisburg (where it primarily competes with Rutter's, as well as 7 Eleven/Speedway), but is noticeably absent from the Delaware Valley (including Philadelphia) due to the presence of Wawa, leading to a fierce "rivalry" between the two chains among Pennsylvanians, though the two companies themselves have a friendly relationship. Sheetz announced on November 29, 2019, an expansion into the Columbus, Ohio area starting in 2021. Currently, the major competitors in that area include Speedway, Circle K, GetGo, United Dairy Farmers, and the locally based Duchess Shoppe. Sheetz plans to open 60 locations in the Columbus area by 2025 (more than doubling its current store count in Ohio), with Sheetz COO Travis Sheetz telling The Columbus Dispatch that "we're not coming in lightly". Locations already confirmed will be located in Obetz (near Rickenbacker International Airport), four locations in Columbus proper (including one just outside of John Glenn Columbus International Airport near Gahanna, one in the Northland area of northeast Columbus, and another near Hollywood Casino Columbus and the former Westland Mall), Circleville, South Bloomfield, Polaris, Reynoldsburg, Newark, and two each in Delaware, New Albany and Hilliard; locations in Grove City & Lancaster (the latter due to its close proximity to an existing Sheetz location in Zanesville) are also expected. Another location was planned in Worthington but was shelved due to local resident opposition of the proposed site being next door to a water treatment plant. In January 2021, Sheetz launched a website to prepare for its Columbus launch, with accompanying digital billboards to hype its arrival, while also becoming a presenting sponsor for local CBS affiliate WBNS TV's newscasts. Upon Sheetz's official arrival in the area with the opening of the first of two stores in Delaware in April 2021, Travis Sheetz said that the company had considered expanding into Columbus as early as the late 1990s when the company first expanded into Northeast Ohio, but decided to expand into North Carolina instead and only recently started expanding into Central Ohio due to many social media requests from transplants now living in the area asking for Sheetz. In 2019, Sheetz opened an IT tech center in Pittsburgh's Bakery Square complex, serving as a secondary headquarters for the company. They later expanded the space in 2023. On December 19, 2019, Sheetz celebrated the opening of its 600th store in Shaler Township, PA. Following the chain's successful expansion into the Columbus market, in April 2022 Sheetz announced an expansion into the Dayton, Ohio, market beginning in 2024. The move will put Sheetz up head to head with Casey's for the first time, while also competing with Speedway, Circle K, and UDF in the market. The move will also leave Cincinnati and (initially) Toledo as the only major Ohio markets without Sheetz. On November 29, 2022, Sheetz announced it would expand into Michigan for the first time, beginning with Detroit in 2025; Sheetz then announced an expansion to nearby Toledo shortly thereafter. On December 23, 2022, Sheetz announced an expansion into Wilmington, North Carolina to keep expanding south. The first Sheetz in Montgomery County, Maryland opened in August 2023 in Gaithersburg. On August 28, 2023, Sheetz announced they would open a new distribution center in Findlay, Ohio.

In 1986, to boost lagging sales, Earl Springer, the manager of a Sheetz in Williamsport, Maryland, pursued a food concept that would become Sheetz's signature Made To Order (MTO) line. Beginning with only submarine sandwiches, customers would fill out a small slip of paper, designating the ingredients they wanted on their sandwich, and in what quantity. The order slip would be placed in a basket, and the kitchen staff would prepare the sub to the customer's order. Since that time, the menu expanded, and by the 1990s MTO was a sales leader for Sheetz. Beginning in 1996, the paper ordering system was phased out in favor of a picture based touchscreen computer system. During 2008–2009, Sheetz rolled out "MTGo! ", a grab and go assortment of sandwiches, wraps, fruits, veggies, and other small items for the hurried customer. Along with "MTGo! ", Sheetz unveiled "Shweetz Bakery" items including donuts, fritters and muffins made and delivered daily from the "Sheetz Bros. Kitchen" in Claysburg, Pennsylvania.

In 2003, Sheetz opened a concept store in the food court of Hanes Mall in Winston Salem, North Carolina. This location offered Sheetz's made to order foods and fountain beverages in a more traditional fast food layout. It did not function as a convenience store. The store has since closed. In 2012, Sheetz again began contemplating "new concept", "fuel free" locations. In 2014, a plan was announced to open such a location on the campus of West Virginia University, in Morgantown, West Virginia. The intent was to call it "Sheetz MTO Market", however, when opened, in February 2015, the store was named "Sheetz Café" (although outdoor signage is the same as all other stores). In September 2015, another no fuel café opened in State College, Pennsylvania, near the campus of Pennsylvania State University. In Indiana, Pennsylvania, on the border of the Indiana University of Pennsylvania campus, a Sheetz that previously carried gasoline was torn down, and replaced with a no fuel café that opened in August 2016. A fourth such location opened in September 2017, in Charlottesville, Virginia, directly across the street from the campus of the University of Virginia. In September 2019, Sheetz announced they would not renew their lease with WVU for that Morgantown location. The company offered no explanation for the closure. In May 2021, Sheetz announced that the Charlottesville location would close in June that was located on the corner at UVA.

Until June 8, 2016, Pennsylvania state law prohibited alcohol sales in convenience stores. Beer had to be sold at a beer distributor while liquor had to be sold at state operated stores titled "Wines & Spirits". In 2007, Sheetz tried to find a loophole around this by classifying part of one of their prototype stores in Altoona as a restaurant, which would permit alcohol sales. The Malt Beverage Distributors Association of Pennsylvania protested and Sheetz was temporarily barred from selling beer. On appeal, Sheetz was awarded the license to sell beer and continues to do so today. On June 15, 2009, the Pennsylvania Supreme Court gave Sheetz permission to sell beer for takeout under the condition that it is also available to drink on site. Sheetz successfully led the effort to change alcohol sales laws in Pennsylvania to allow sales in convenience and grocery stores, which became law when Governor Tom Wolf signed Act 39 into law on June 8, 2016.

The Sheetz stores that sell gasoline offer three grades of gasoline (87, 89, and 93 Octane) and most stores offer diesel. An increasing number of stores also offer E85 and E15, and some also offer ethanol free gasoline. Some stores offer kerosene at separate pumps. Sheetz is known for high fuel sales, mostly based on strong inside sales from their MTO's and other products that lead to sales at the pumps. In Pennsylvania, Sheetz is the market leader in all fuel sales at over 21%, ahead of all other competitor convenience store chains including those selling fuel from Big Oil brands such as Exxon, Sunoco, and BP, all of which have a major presence in Pennsylvania alongside Sheetz.