Тайо Юден: История японского производителя оптических дисков

Japanese electronics and former optical disc manufacturer

Taiyo Yuden Co., Ltd. (太陽誘電株式会社) is a Japanese materials and electronics company, situated in Kyobashi, Chuo, Tokyo, that helped pioneer recordable CD technology (CD R) along with Sony and Philips in 1988. Founded 70 years ago, Taiyo Yuden currently operates factories in Japan, Singapore, Korea, China, the Philippines, Taiwan, and Malaysia. It was well known for its recordable optical media, which were regarded by many to be the very best in the industry. In June 2015, Taiyo Yuden announced its intention to discontinue its recording media business by December of that year, citing market shrinkage, changing market conditions, difficulty while improving earnings and a hike in the cost of raw materials. The company is a constituent of the Nikkei 225 stock market index.

Taiyo Yuden was established by Hikohachi Sato on March 23, 1950, in Suginami, Tokyo. In January 1973 Taiyo Yuden is listed in the First Section of the Tokyo Stock Exchange. Since 1985, Taiyo Yuden has annually published Needs & Seeds (Taiyo Yuden Technical Report, ISSN 0911 5439). In October 1988, the world's first CD R was made by Taiyo Yuden and presented to the public under the brand name That's CD R. However development had already begun as early as in summer 1985. The underlying organic cyanine dye technology was developed by a team of Taiyo Yuden engineers, Takashi Ishiguro and Emiko Hamada. In 1987, START Lab Inc. was founded as a joint venture between Sony Corporation and Taiyo Yuden Co., Ltd. for the CD R recording media business in Japan. Taiyo Yuden introduced That's Double Density CD R with 1.3 GB storage space in 2000. In April 2003, an anechoic chamber test facility was established. was sold to Tamura Corporation. The acquisition of Shoei Electronics Co., Ltd., formerly a subsidiary of Shoei Co., Ltd., took place March 1, 2007. In October 2008, JVC and Taiyo Yuden set up a new joint venture, called Victor Advanced Media. In February of the same year the world's first recordable Blu ray Disc using an organic dye recording layer is launched. On June 11, 2015, Taiyo Yuden announced that it will withdraw from the recording media business, including CDs, DVDs, BDs, at the end of 2015. The same day, START Lab Inc. announced that it will discontinue selling optical discs at the end of February 2016.

Taiyo Yuden branded products were not common outside Japan (where Taiyo Yuden media had a market share of about 60%) but unbranded CDs and DVDs were available from some online retailers. Rebranded Taiyo Yuden media could be found under Fujifilm, Fusion, Maxell, Miflop, Panasonic, Plextor, Sony, TDK, and Verbatim Corporation brands. In Japan, Korea and Greece, Taiyo Yuden was distributing its own brand "That's". Taiyo Yuden positioned its blank media as a premium product which offered reliability, compatibility and peace of mind; the "Made in Japan" branding for That's media was chosen to symbolise quality differences in a graphic way, as consumers struggled to understand the difference in technology. In October 2008 Taiyo Yuden partnered with JVC to form JVC Advanced Media as a marketing plan to distribute Taiyo Yuden media globally under the JVC brand name. Kankyo Assist Co., Ltd., polycarbonate recycling and environmental services
S. E. T. Co., Ltd.
START Lab Inc. (49.9% joint venture with Sony Corporation), distribution of That's brand optical media
Sun Vertex Co., Ltd., personnel and staffing services
Taiyo Yuden Chemical Technology Co., Ltd., surface treatment of electronic components, production and sales of printing masks and packaging related tools
Taiyo Yuden Techno Solutions Co., Ltd., EMS (printed circuit board and module assembly)
Wakayama Taiyo Yuden Co., Ltd., production of metal power inductors (MCOIL™), wire wound chip inductors, multilayer chip inductors for high frequency and ferrite chip beads

Dongguan Taiyo Yuden Co., Ltd.
Taiyo Yuden (Guangdong) Co., Ltd.
Taiyo Yuden (Shanghai) Trading Co., Ltd.
Taiyo Yuden (Tianjin) Electronics Co., Ltd., part of Korea Tong Yang Yujun Co., Ltd.

Hong Kong Taiyo Yuden Co., Ltd.

Korea Taiyo Yuden Co., Ltd., production of circuitry products (inverters for LCD panels, battery protection modules for mobile devices, high density surface mount boards)
Korea Tong Yang Yujun Co., Ltd., production of conventional capacitors and inductors
Korea Kyong Nam Taiyo Yuden Co., Ltd., production of multilayer capacitors

Taiyo Yuden (Malaysia) SDN. BHD. Taiyo Yuden (Sarawak) Sdn. Bhd.

Taiyo Yuden (Philippines) Inc. Established in 1988 and located at the Mactan Export Zone 1 (MEZ1) industrial hub at Lapu Lapu City, Cebu. Primarily pioneered the assembly and mass production of inductors for various electronic companies worldwide. Taiyo Yuden Co., Ltd. Manila Representative Office

Taiwan Taiyo Yuden Co., Ltd.

TAIYO YUDEN TRADING (THAILAND) Co., Ltd

Taiyo Yuden (U. S. A.) Inc.