Дни идут (Days Go By) - история хита и рекламы Mitsubishi

2001 single by Dirty Vegas

"Days Go By" is the debut single of British electronic group Dirty Vegas, released in the United Kingdom on 7 May 2001 as the lead single from their self titled debut album (2002). The song initially peaked at number 27 on the UK Singles Chart the same month. The single's artwork was done by American artist Richard Phillips. In mid 2002, "Days Go By" became a US radio hit following its usage in a television advertisement for the 2003 Mitsubishi Eclipse, eventually peaking at number 14 on the Billboard Hot 100 and receiving the Grammy Award for Best Dance Recording in 2003. In the wake of its success in the US, it re entered and peaked at number 16 on the UK Singles Chart, topped the UK Dance Singles Chart, and reached number six in Canada.

Early one morning, a man is wearing a business suit and a well worn pair of orange high top Chuck Taylor All Stars trainers. He lays out a cardboard mat in front of a restaurant, turns on a boombox, and starts a routine of popping, locking, and doing the robot to the music. A few people stop to watch. As they do, the man is replaced by a younger version of himself wearing a tracksuit and brand new orange Chucks, and he begins breakdancing to the music. One of the spectators tells the story: one day each year, the man comes to the restaurant and dances on the pavement from sunrise to sunset. He does so in the hope of bringing back a lost girlfriend, who gave him the orange trainers as a present when they were young but who ultimately left him because he could not stop dancing. The music pauses briefly while a few spectators voice their thoughts about the young woman's fate. At the end of the day, two of them leave to get a cup of coffee together. The man in the business suit catches a brief glimpse of his girlfriend's younger self, then he picks up his belongings and leaves. The video was filmed at Chroni's Famous Sandwich Shop in East Los Angeles, California. Garland Spencer and Byron McIntyre portrayed the dancer's younger and older selves, respectively. There are two versions of the music video; one has the three band members observing from a table at the restaurant, while the other replaces those shots with footage of them in a silver Mitsubishi Eclipse stopped at a traffic light. In addition to the replaced shots, the Eclipse version of the video includes footage of the car arriving at and departing from a traffic light, suggesting that they arrived in the morning and remained at the light all day to watch the man dance.

A Mitsubishi executive saw the music video for "Days Go By" in a hotel room, and personally tracked the group down to procure rights to feature the song in an advertisement. The song was licensed to be used in the Mitsubishi ad, which began airing in early 2002. A New York radio station began playing the song, which was subsequently released to rhythmic and top 40 radio stations in mid 2002.

+Release dates and formats for "Days Go By"RegionDateFormat(s)Label(s)Ref. (Reference)United Kingdom7 May 200112 inch vinyl, CD, cassetteHydrogen, Credence, ParlophoneSpainJuly 200112 inch vinyl, CDVendettaAustralia23 July 2001CDEMI Records, EMI, Credence, ParlophoneVarious23 April 2002One track digital downloadNew State Music20 May 2002Hot adult contemporary radioAustralia (re release)12 August 2002CDEMI, Credence, ParlophoneUnited Kingdom (re release)30 September 200212 inch vinyl, CDCredence, ParlophoneVarious23 February 2003Three track digital downloadNew State Music