Тридент Майкросистемс: История взлётов и падений производителя графических чипов.

Trident Microsystems Inc. was a fabless semiconductor company that became in the 1990s a well known supplier of integrated circuits (commonly called "chips") for video display controllers used in video cards and on motherboards for desktop PCs and laptops. In 2003, it transformed itself into being a supplier of display processors for digital televisions, and primarily LCD TVs starting from 2005, at a time when the global LCD TV market started showing strong growth. It filed for bankruptcy protection in January 2012 and the delisting of its common stock from the NASDAQ stock market was announced shortly thereafter.

Established in 1987, Trident gained a reputation for selling inexpensive (for the time) but slow SVGA components. Many OEMs built add in boards using Trident VGA chipsets. As the PC graphics market shifted from simple framebuffer displays (basic VGA color monitor and later multi resolution SVGA output) to more advanced 2D hardware acceleration such a BitBLT engine and color space conversion (not to be confused with 3D hardware acceleration), Trident continued its strategy of selling modestly performing chips at compelling price points. In the mid 1990s, the company (briefly) caught up with its main competition: the TGUI 9680's feature set was comparable to the S3 Graphics Trio64V+, although the Trio64V+ outperformed the 9680 in true color mode. The rapid introduction of 3D graphics caught many graphics suppliers off guard, including Trident. It was not until the late 1990s that Trident finally released a competitive chip, the TGUI 9880 (Blade3D). By this time, Trident's reach had once again retreated to the low end OEM market, where it was crowded by ATI, S3, and SiS. Meanwhile, in the laptop market, Trident was an early pioneer of embedded DRAM, a semiconductor manufacturing technique which combines a graphics controller and framebuffer memory on a single chip. The resulting combo chip saved precious board space by eliminating several RAM chips normally required for framebuffer storage as well as providing other advantages, offset by a higher manufacturing cost per bit. In this market it competed with NeoMagic. Although Trident enjoyed some success with its 3DImage and Blade3D product lines, the entry of Intel into PC graphics signaled the end of the bottom end, graphics chip market. Trident partnered with motherboard chipset suppliers several times to integrate its graphics technology into a motherboard chipset (i. e. ALi CyberALADDiN, VIA MVP4), but these achieved marginal success.

Faced with a contracting market and rising research and development costs (due to the increasing sophistication of 3D graphics rendering), Trident announced a substantial restructuring of the company in June 2003. In late 2003, XGI completed the acquisition of Trident's former graphics division, completing the transformation of the company into one focusing on DTV products. From this point on, Trident's research and development was mainly concentrated at its facilities in Shanghai, China, and a fully owned 115,000 square foot research and development facility in Shanghai was completed in 2007. which was followed by the departure of further key personnel, including its president and former vice president of engineering in early 2008. The primary competitors taking away market share from Trident at the time were MediaTek, MStar Semiconductor, Zoran Corporation and in house chip design at Samsung and other LCD TV manufacturers, while ST Microelectronics (who had acquired Genesis) remained a significant player. Under new management, in May 2009 Trident completed the acquisition of selected assets of the frame rate converter (FRC), demodulator and audio product lines from TDK Micronas. In October 2009 Trident announced a deal with NXP Semiconductors to transfer NXP's TV and STB businesses to Trident, with NXP becoming a significant shareholder. The deal was closed in February 2010. The Micronas and NXP acquisitions involved a substantial and diverse product portfolio and a large number of employees in widely dispersed operations in the U. S., Europe, Asia, and other locations. The acquisitions significantly increased the Trident's revenues to $557 million in 2010 but also greatly worsened its profitability and cash flow, resulting in a loss from operations of $173 million in 2010 and net loss of $129 million. On January 4, 2012, Trident filed for Chapter 11 bankruptcy protection appointing Entropic Communications as the stalking horse bidder. In June 2012, Cambridge Silicon Radio paid $1M for Trident's audio products. Around the same time Sigma Designs purchased Trident's remaining TV chip business.

Trident common shares traded on the NASDAQ stock market from its initial public offering on December 16, 1992 to 2012. and reached a high of $31.07 on 19 April 2006, had established a pre arranged trading plan to sell up to 1,250,000 pre split shares of common stock. In November 2006, Trident announced the resignation of its founder and CEO following an investigation by a special committee into back dating of stock option grants, and announced that it would restate its financial results for the period 1994 to 2006 to reflect non cash charges for stock based compensation expense. In 2011, Trident reached a settlement with its former CEO resulting from a derivative shareholder suit that resulted in payment of $9.4 million to the company.

The following lists are not complete.

Trident 4DWAVE DX/NX, based on the T² platform which is also used by SIS and ALi for their own audio interfaces. Supports Q3D 2.0.

The SVP EX product family (described as Trident's fifth generation video technology) was introduced in 2004 and ramped to significant volume in 2005 as top tier OEMs Sony and Samsung widely adopted the chip in their new LCD TV models during a time when LCD TV demand grew significantly. It offered advantages in image quality and chip integration compared to competitive solutions, featuring ten bit color component precision in ADCs, color decoder, deinterlacer, scaler, color processor (image enhancement) and display interface, and a single unified framebuffer. and contributed more than 50% of the company's revenue by Q2 2006. The SVP LX (with sixth generation video technology) was Trident's first chip to support Full HD for high end televisions. The SVP UX and SVP WX integrated Trident's first generation motion compensation/motion estimation technology. After the Micronas and NXP acquisitions in 2009, Trident acquired a diverse range of chip products for applications ranging from digital TVs to various types of set top box, including the FRC (motion estimation/compensation) chip family from Micronas that was widely used in high end televisions. At this point Trident possessed a fragmented, overlapping portfolio of products and technology resulting from long term independent development efforts (stemming from NXP, Micronas and Trident itself), with several architecturally distinct solutions targeting the same application (such as ME/MC chip, DTV video processor and integrated DTV SoC).