Радиостанция Coast: История и Формат

New Zealand radio network

Coast is a New Zealand radio network playing a mix of "feel good" hits predominantly from the 1970s and 1980s. The network includes stations in 21 major cities and provincial centres broadcasting from studios in central Auckland, owned and operated by New Zealand Media and Entertainment (NZME). The Coast network reaches an estimated 315,100 listeners each week. Its format is smooth, with short hourly news bulletins, succinct voice breaks, minimal ad breaks and limited clutter. Its target listener is 40 to 64 years old; has reached their highest earning potential, owns their own home and spends disposable income on luxury items and travel. The audience is almost equally male and female, with a 52% female skew. Coast format was launched 26 April 2004.

Coast originally started in Hawke's Bay in 2002, as a local station. The history of this station dates back to 1995 as The Wireless Station broadcasting on 1530 AM and playing music from the 1930s, 1940s and 1950s. The Wireless Station was started/operated by The Wireless Station Ltd for three years from November 1995 and was then leased or sold to Hawke's Bay Media Group in 1998 and re branded as Goodtime Gold, playing music from the 1960s and 1970s. In 1999 it was renamed simply Gold 1530. Gold 1530 was leased (or sold) to The Radio Network in 2000 and was re branded as Jammin' Oldies 1530 AM or JO 1530 in June 2000. In 2002 the station became the very first station under the Coast brand name and in 2004 Coast began producing their programme from Auckland networked back to Hawke's Bay on 1530 AM (then on 1584 AM from 2011), and later to the rest of New Zealand.

The final re branding of the station was to the current name Coast 1530. radio stations in the highly competitive Auckland radio market. By 2014 most of the older playlist (pre 1960) had been dropped, and at times more recent artists could be heard, including Adele, as the station moved to a more Classic Hits type format. Coast is now a complete FM network after migrating to FM in late 2018 and early 2019 in a number of markets where coverage had previously on been only available on AM including Hawke's Bay, Whangarei, and Taranaki. In 2011 the original 1530 AM frequency leased by The Radio Network and used to start the first Coast Station in Hawke's Bay was returned to its original owners.

Coast's Feel Good Breakfast hosted by Toni Street, Jason Reeves and Sam Wallace was launched in May 2020. In January 2021 the show was introduced in Tauranga, Coromandel and Thames, replacing a local breakfast show hosted by Bay of Plenty identity Brian Kelly, the former host of the Coast network breakfast show. The change was made with the move of Kelly to host of GOLD SPORT's breakfast show. The station's foundation breakfast host was well known veteran announcer Mike Oliver, who left in early 2011 before passing away from illness in 2014. Oliver had previously worked as a host on Radio Liberty and a voice over artist on Prime TV. For a period, Hāwera had its own local breakfast show called The 1557 Breakfast. This show was originally aired on Newstalk ZB in the Hāwera region when Newstalk ZB used the 1557 AM frequency. After Newstalk ZB in Hāwera changed to frequency 1278 AM, the show was dropped and replaced with the Auckland based programme, but it was later picked up by Coast. The 1557 AM frequency in Hāwera has since been reassigned to Hokonui.

Lorna Riley has hosted the weekday time slot on Coast since 2015. The former Easy Mix breakfast host also served as a traffic presenter for Newstalk ZB During more than 25 years in the media industry, she has appeared on Shortland Street and Interrogation and a host of advertisements and advertorials like Family Health Diary. Founding daytime host Jacqui Taite left the station at the end of 2011. Gael Ludlow filled the role in 2012 and Murray Lindsay hosted in 2013. During 2014, the station ran with a day show hosted by Nik Brown. Coast's Feel Good Drive Home, the afternoon show on Coast, is currently hosted by Jon Dunstan who took over from Jason "JT" Tikao and Mel Homer during 2020. JT and Mel took over in January 2018 when Jason Reeves moved to Coast Breakfast. Reeves replaced Murray Lindsay, formerly the long running day time host of Classic Hits. Drive has also been hosted by Rick Morin until 2012. Jason "JT" Tikao now hosts Coast's Night Show between 7pm 12 midnight. Before 2013 the night programme was automated. has expanded rapidly since its Auckland launch in 2004. It was initially introduced in coastal markets before being introduced provincial inland markets like Rotorua in 2008.

Coast has news, sports, traffic and weather bulletins from the NZ Herald newsroom at the start of every hour, followed by music, comments from the announcers on the music being played and issues of the day. During breakfast Coast has half hourly news and sports updates. During weekend days, there are hourly news and sports updates and weather forecasts.

Coast regularly runs competitions and is famous for Coast Stars where listeners win cash by identifying the "stars" saying "Love the music Coast".

Coast's network stream is also available on the iHeartRadio website and app.