Почему ты любишь меня (Garbage)

2005 single by Garbage

"Why Do You Love Me" is a song by alternative rock band Garbage, released as the lead single from their fourth studio album, Bleed Like Me (2005). The single was the first taste of the band's change in musical direction, eschewing the electronic leaning production of their preceding albums Beautiful Garbage and Version 2.0 for guitar led rock. "It's about the fundamental insecurity in all human beings that they are unlovable", band singer and lyricist Shirley Manson told NME, "Feeling unlovable drives us into marriage, monogamy, jealousy and possessiveness." In the United Kingdom, "Why Do You Love Me" was Garbage's highest charting single since 1996's "Stupid Girl" and broke a run of six consecutive Garbage singles to fall short of the UK Top 10.

"Why Do You Love Me" was written and recorded at the band's own Smart Studios in Madison, Wisconsin. Garbage had quietly disbanded during the sessions for Bleed Like Me in October 2003, before reforming to make a fresh start on the album early the next year. Drummer Butch Vig found himself confused over which direction to take the band's sound, before deciding to strip back to the basics of electric guitar, bass guitar and drums, using more first takes from vocalist and lyricist Shirley Manson's vocals, and reducing the synth components. "It sounds like a girl group sped up a girl group on speed" guitarist Duke Erikson later described. After the recording and mixing process, "Why Do You Love Me" was mastered by Emily Lazar and Sarah Register at The Lodge in New York. The heavy guitar riff, while always throughout, was only added to the opening of the song during the mastering stages. "Why Do You Love Me" was the first Garbage single to be released under both the band's major record deals: in North America under Almo/Geffen Records after transferring from Interscope, and outside of North America, on A&E Records, which was the imprint created to house Mushroom Records artists after the 2003 purchase of that label by Warner Music UK from NewsCorp. In 2007, "Why Do You Love Me" was remastered and included on Garbage's greatest hits album Absolute Garbage. During the week of February 19, 2008, instrumental stems for "Why Do You Love Me" were made available as a downloadable master track for use in the video game Rock Band.

"Why Do You Love Me" premiered on North American radio the week ending February 12. Ahead of the official radio date, fifty four modern rock stations added it to their playlists (making it the number one most added track for the week) and six triple A stations added the song. After one week on air, "Why Do You Love Me" debuted at number 39 on the Hot Modern Rock Tracks chart. "Why Do You Love Me" was officially serviced the week of February 22 and from there the song gained 535 spins (certified the track with the Most Increased Plays) and another eleven rock station playlists. On March 8, "Why Do You Love Me" was made commercially available as a digital download in the United States and Canada and debuted at number 94 on the Hot 100. The same week, "Why Do You Love Me" reached number 10 on the alternative radio chart and debuted at number 81 on the Pop 100. By the end of March, "Why Do You Love Me" weekly airplay growth settled, gaining no additional station playlist support, causing the track to leave the Hot 100 and exit the alternative top ten. In April, "Why Do You Love Me" rebounded to number eight upon the street date of the Bleed Like Me album. On May 9, "Bleed Like Me" was serviced to radio as the follow up single. On February 18, 2005, A&E Records launched the UK campaign for "Why Do You Love Me" with its radio premiere on BBC Radio 1's Jo Whiley Show. Radio 1 later C listed the song, XFM playlisted it as their "Single of the Week", becoming their most played track for several weeks, but beyond this "Why Do You Love Me" struggled for support from mainstream radio. At the end of March, Garbage's label re serviced a brand new radio edit of "Why Do You Love Me" to try and pick up radio support as Garbage kicked off a two week media blitz, including live shows, across London, Paris and Cologne. "Why Do You Love Me" was taped performed live on French televisions 20h10 petantes, Traffic music and on Album de la semaine (as part of a five song set), and for UK television, performances on CD:UK, Napster Live, Popworld, a pre record of Top of the Pops and finally on Friday Night with Jonathan Ross. Garbage also performed "Why Do You Love Me" and "Vow" acoustically on an XFM radio session. On April 4, "Why Do You Love Me" was released in the UK on CD, DVD and limited edition 7 inch, as well as digital download. The mid week chart flashes suggested a number four debut, after selling 10,089 copies, "Why Do You Love Me" charted at number seven on the UK Singles chart. Despite radio's reluctance to champion the song, "Why Do You Love Me" debuted on the UK Airplay chart at number 98. In an album review for NME, critic Dan Martin was not convinced by the subject matter: "Back in the day [Manson] was always this band's beating human heart. But by singing the sorrows of a teenage girl, [Manson] has become the Borg Queen at the heart of the machine". Similarly, John Perry of Q, wrote "While songs such as "Why Do You Love Me" have the breathy, confessional quality Manson has always used to effect, there's no sense that she is admitting to anything interesting" in his album review.

The music video for "Why Do You Love Me" was shot over two days at the end of January 2005 on a Los Angeles, CA, soundstage and was helmed by director Sophie Muller. Scenes shot on January 31 included actual Garbage fans who applied via the band's website, in lieu of agency hired models, at the band's request. Shirley Manson thanked all those who took part in a post on the website a few days later. Muller's video concept revolved around the band's relationship troubles during October 2003. She wanted to film snapshots of where the band was at the time, to telegraph the communication breakdown between the band. In the United Kingdom, a short clip of the "Why Do You Love Me" video was broadcast on MTV's Gonzo, before being playlisted across the music networks. In North America, the music video was playlisted by VH1 the week of March 7, Fuse the following week; Geffen licensed the music video to run in over 3,000 movie theaters, on the TV walls of Macy's, Steve Madden and JC Penney stores, and featured on Victoria's Secret's Pink in store sampler. A remastered version of that video was included on Garbage's 2007 greatest hits DVD Absolute Garbage, In 2008, a second edit of the video was released to iTunes; this version edited out the title of the book Shirley read in the video: J. D. Salinger's The Catcher in the Rye. The "Why Do You Love Me" video was uploaded to VEVO in 2009.