Джоджо - Demonstrate: История песни и перезапуск

Single by JoJo

"Demonstrate" is a song recorded by American recording artist JoJo, originally planned to be the lead single from her third studio album. It was written by JoJo, Daniel Daley, Anthony Jeffries and Noah "40" Shebib, the latter of whom also handled the song's production. The song's development was conceived after JoJo released a cover version of the song "Marvins Room" by Drake, which was also produced by Shebib. Following critical acclaim, JoJo organised recording sessions with the producer to find a new more confident sound for her much delayed third album. JoJo went on to announce that the R&B song was to serve as the album's lead single, replacing "Disaster", which was released almost a year prior. "Demonstrate" made its world premiere online and on July 17, 2012. It was scheduled for release to digital outlets on August 28, 2012 but its commercial release was eventually scrapped. "Demonstrate" received favorable reviews from critics who generally praised the maturity of the song; some noted its similarities to Kelly Rowland's 2011 single "Motivation". On December 21, 2018, JoJo released a re recorded version of the song as a standalone single from her label Clover Music.

JoJo's third studio release, which was announced in 2007, was originally slated to be titled "All I Want Is Everything"; this was announced to have been retitled to "Jumping Trains" in 2011. The album was delayed multiple times due to difficulties with her record labels. Initially, the pop rock influenced "Disaster" served as the album's lead single in the United States. However, JoJo later decided to move into a different direction musically, and announced that instead, "'Demonstrate'" would serve as the album's lead single. "Demonstrate" made its world premiere online and on US radio on July 17, 2012, and was scheduled for worldwide release to digital outlets on August 28, 2012. However, its digital and radio releases were eventually scrapped due to continuous issues with her record label Blackground Records. On December 20, 2018, JoJo surprised fans with the re release of Demonstrate along with her self titled debut album, sophomore album The High Road and single Disaster, released under JoJo's new label imprint Clover Music on December 21. The decision to re record the singles and albums came from the unavailability of all of JoJo's original music released under Blackground Records from all streaming and digital selling platforms.

"Demonstrate" was written by JoJo, Daniel Daley, Anthony Jeffries and Noah "40" Shebib who also produced the track. "Demonstrate" is a R&B song with a length of 3 minutes and 30 seconds (3:30). The lyrics center around JoJo explaining that she'd prefer to express herself through actions rather than words, and are accompanied by a "synth saturated beat". Music critics noted its similarities to Kelly Rowland's Motivation. Scott Shetler of PopCrush reviewed the song and gave it a rating of four out of five stars, writing "JoJo comfortably moves in and out of falsetto, sounding as sexy and confident as Mariah Carey ever has" Adelle Platon of Vibe Vixen called the song a "grown and sexy bedroom heater". Katharine St. Asaph of Popdust rated the song four out of five stars, noting JoJo's "Equally unsurprisingly, technically adept, switching between melisma and near whispers, alto and head voice, with mere seconds between". Laura Sassano of OK! called the song "a definitely more sensual feel than her previous hits" and praised her "killer set of pipes". Jayvee from The Round Table stated that "Demonstrate" reminds him a lot of that "slinky, R&B vibe from "Are You That Somebody" which was made famous by R&B singer Aaliyah. Christina Garibaldi of MTV praised the song of it maturity, stating: "The sexy, sultry R&B single shows maturity not only in its lyrical nature, but in JoJo's development as an artist." Rich Juzwiak from Gawker said "I have mostly ignored this girl, figuring she couldn't possibly have ditched the cheese of her teeny bopping youth. I can ignore her no longer". Rick Jeffries from Stupiddope. com praised JoJo's "sweet voice" and "heartfelt lyrics". Amanda Dobbins from Vulture called the song "a spacy, kind of strange sex jam". Marcel Salas from Global Grind applauded JoJo's "angelic and soulful riffs" throughout the song, Zara Golden from VH1 praised her for capably moving from "a near whisper to an almost whistle register and back without overwhelming the patently patient and self conscious beat."

The official music video for "Demonstrate" was directed by Jason Beattie. The video was shot on August 13, 2012 inside a mansion in Beverly Hills. When speaking concept of the video, JoJo stated: "This is kind of my own personal twisted fantasy, where the colors are more vivid, everything is more sensual, sexy and kind of a little wild".

Region Date Format Label Ref. (Reference) United States July 17, 2012 Streaming media, streaming Blackground Records, Blackground, Interscope Records, Interscope Worldwide December 21, 2018 Music download, Digital download, Streaming media, streaming Clover Music, Warner Bros. Records, Warner Bros.