Ramly: История малазийского халяльного фастфуда

Malaysian food company

Ramly Processing Sdn. Bhd. (doing business as Ramly) is a Malaysian frozen and fast food company founded by Ramly bin Mokni through Pemasaran Ramly Mokni Sdn. Bhd.

The company was founded by Ramly bin Mokni in 1984, with the aim of developing a clean and good quality halal Western fast food chain in Malaysia. Ramly started a business selling burgers with his wife from street food stalls in 1979. While working as a butcher in a market, he discovered that it is unknown whether most fresh meat sources were halal or not, leading to Ramly's decision to produce a halal certified meat source for all Muslim consumers in Malaysia. with a MYR2 billion revenue target once its factory opens in the latter half of 2017. The Ramly Group currently exports its products to Indonesia, Brunei, Thailand, Myanmar, Cambodia, and Bangladesh, and is planning to export its products to other Southeast Asian countries like Vietnam and the Philippines, and is looking into expanding into the Middle Eastern and East Asian markets. The defining characteristic of a Ramly Burger is the patty itself wrapped in an omelette and topped with several condiments, which may include ketchup, mayonnaise, chili sauce, and/or Worcestershire sauce, depending on the vendor. The term "Ramly Burger" has been used as a genericized trademark for similarly prepared burgers which are not necessarily made with the Ramly beef patty as well. They are considered a local favourite, especially by city dwellers. The burger (patties) has been banned in Singapore due to the meat coming from sources which are not on the Agri Food and Veterinary Authority of Singapore approved list of Commercial Food Imports for Meats which could pose a potential health risk. Singaporean street vendors continue to use the Ramly Burger wrapper.