Журнал "Scribner's": История американского периодического издания

American periodical magazine

Scribner's Magazine was an American periodical published by the publishing house of Charles Scribner's Sons from January 1887 to May 1939. Scribner's Magazine was the second magazine out of the Scribner's firm, after the publication of Scribner's Monthly. Charles Scribner's Sons spent over $500,000 setting up the magazine, to compete with the already successful Harper's Monthly and The Atlantic Monthly. Scribner's Magazine was launched in 1887, and was the first of any magazine to introduce color illustrations. The magazine ceased publication in 1939. The magazine contained many engravings by famous artists of the 19th and early 20th centuries, as well as articles by important authors of the time, including John Thomason, Elisabeth Woodbridge Morris, Clarence Cook, and President Theodore Roosevelt. The magazine had high sales when Roosevelt started contributing, reaching over 200,000, but gradually lost circulation after World War I.

Scribner's Magazine was the second periodical publication of the Scribner's firm, after Scribner's Monthly was published from 1870 to 1881. Scribner's Monthly was later moved to another publisher, and renamed The Century Illustrated Monthly Magazine. Charles Scribner announced to a New York Times reporter that they would make a new monthly publication "as soon as the necessary arrangements could be perfected". It was also announced that the editor would be Edward Burlingame, the son of Anson Burlingame, who was already connected to the publishing house as literary adviser. Charles Scribner also noted that the magazine would not be a revival of the formerly published Scribner's Monthly. Charles Scribner's Sons spent over $500,000 in launching Scribner's Magazine to compete with the already successful pictorials, The Atlantic Monthly and Harper's Magazine. Burlingame hired the best artists in his country for the magazine; Howard Pyle, Howard Chandler Christy, Charles Marion Russell, Walter Everett, Maxfield Parrish and Frederic Remington. Before the first issue was released, Charles Scribner's Sons had their first annual "Scribner's Magazine" dinner at their main offices. Scribner's Magazine was launched in January 1887, the first issue of which was to be published from January to June of that year. The magazine was printed and bound by Trow's Printing and Bookbinding Company. Scribner's Magazine was also the first magazine to introduce color illustrations later on. An early morning fire in 1908 at the Charles Scribner's Sons offices heavily burned the third and fourth floors, where the magazine was produced. In May 1914, the magazine's editor, Edward L. Burlingame, retired and Robert Bridges took over as editor. During the First World War, the magazine employed authors, Richard Harding Davis, Edith Wharton and John Galsworthy, to write about the major conflict. During the time of 1917, when the United States joined the war, the magazine had four to six articles on the subject. In 1930 the magazine's editor, Robert Bridges, retired to become a literary adviser for the firm, and associate editor Alfred S. Deshiell became the "managing editor" of Scribner's Magazine. By January 1932, the magazine had a second change in format, making it much larger. In October 1936, Harlan D. Logan took over as editor from Alfred S. Dashiell, who went on to edit Reader's Digest. Yet again, in October 1936, the magazine went through a third change of design. In 1938, the magazine was bought from Charles Scribner's Sons and started to be published by Harlan Logan Associates, who still retained an interest.

The magazine was distinguished both by its images, which focused on engravings, and later color images by artists such as Leo Hershfield, Howard Christy, Walter Everett, Mary Hallock Foote, Maxfield Parrish, Ernest Peixotto, Howard Pyle, Frederic Remington, and Charles Marion Russell. The magazine was also noted for its articles, including work by Jacob Riis such as How the Other Half Lives, and The Poor in Great Cities, as well as Theodore Roosevelt's African Game Trails, John Thomason, Elisabeth Woodbridge Morris and Clarence Cook.

Scribner's Magazine sold well until its conclusion in 1939. The circulation of the magazine went up when Theodore Roosevelt started authoring a section of the magazine. Around the time, circulation numbers went up to 215,000. The magazine had strong sales until the end of the First World War, then sales went down to 70,000 and then 43,000 by 1930, which eventually brought the magazine to a closure. Review of Reviews editor, William T. Stead, criticized the magazine for relying too much on its illustrations.