Введение
Восточногерманская компания VEB Kombinat Minol, основанная 1 января 1956 года, являлась государственным дистрибьютором бензина и смазочных материалов в Германской Демократической Республике. Маркетинговое название MINOL было изобретено в 1949 году, когда Die Deutsche Kraftstoff und Mineralölzentrale (DKMZ) и немецко-русская Naphta AG основали VEB Kraftstoff Vertrieb. ВЭБ MINOL была основана 1 января 1956 года DHZ и VEB Kraftstoff Vertrieb. Вся продукция VEB реализовывалась под брендом Minol, и к моменту падения Берлинской стены доля рынка составляла 97 процентов (согласно исследованию "Grundlagenstudie MINOL in der BRD", сентябрь 1990 года). Данные бренды не использовались в других странах. Фирменные цвета Minol – красный для надписей и желтый для фона. Талисманом Minol, золотой иволгой, был широко известен в ГДР. К моменту распада ГДР насчитывалось около 1300 заправочных станций Minol, включая небольшие. 8 июня 1990 года VEB Minol была преобразована в акционерное общество под названием MINOL Mineralölhandel AG. Эта компания имела три дочерние компании, занимающиеся продажей топлива:
The VEB Kombinat Minol, founded on 1 January 1956, was the state owned gasoline and lubricant reseller of the German Democratic Republic. The marketing name MINOL was invented in 1949, when Die Deutsche Kraftstoff und Mineralölzentrale (DKMZ) and the German Russian Naphta AG founded the VEB Kraftstoff Vertrieb. Both DHZ und VEB Kraftstoff Vertrieb founded the VEB MINOL on 1 January 1956. All of the products of the VEB were marketed under the name Minol and when the Berlin wall fell, it had a market share of 97 per cent (according to the research "Grundlagenstudie MINOL in der BRD", September 1990). These brands were not used in other countries. The colours of Minol were red for the caption and yellow for the background. The mascot, Minol's golden oriole was widely known in the GDR. By the time of the collapse of the GDR there were about 1300 Minol filling stations, including small stations. On 8 June 1990 the VEB Minol became a joint stock company under the name MINOL Mineralölhandel AG. This company had three daughter companies selling fuel:
Minol Nordtank GmbH in Rostock
Minol Zentraltank GmbH in Potsdam
Minol Südtank GmbH in Chemnitz
In the course of privatization of East German enterprises, MINOL AG and the Leuna oil refinery were bought by the French oil company Elf Aquitaine. However, the new owner stopped operating stations under the Minol name. as of 2006, the brand MINOL is owned by the French company Total, the successor of Elf Aquitaine. In fear of losing the trademark, Total reopened a total of three Minol filling stations (Berlin, Chemnitz and Leipzig) in 2003 and 2004. For economic reasons the stations in Berlin and Chemnitz were, however, soon closed down. There are currently four Minol stations operating, in Lützner street in Leipzig and three more recent additions in Zeitz, Heidenau and Wesenberg.
Minol Nordtank GmbH в Ростоке
Minol Zentraltank GmbH в Потсдаме
Minol Südtank GmbH в Хемнице
The VEB Kombinat Minol, founded on 1 January 1956, was the state owned gasoline and lubricant reseller of the German Democratic Republic. The marketing name MINOL was invented in 1949, when Die Deutsche Kraftstoff und Mineralölzentrale (DKMZ) and the German Russian Naphta AG founded the VEB Kraftstoff Vertrieb. Both DHZ und VEB Kraftstoff Vertrieb founded the VEB MINOL on 1 January 1956. All of the products of the VEB were marketed under the name Minol and when the Berlin wall fell, it had a market share of 97 per cent (according to the research "Grundlagenstudie MINOL in der BRD", September 1990). These brands were not used in other countries. The colours of Minol were red for the caption and yellow for the background. The mascot, Minol's golden oriole was widely known in the GDR. By the time of the collapse of the GDR there were about 1300 Minol filling stations, including small stations. On 8 June 1990 the VEB Minol became a joint stock company under the name MINOL Mineralölhandel AG. This company had three daughter companies selling fuel:
Minol Nordtank GmbH in Rostock
Minol Zentraltank GmbH in Potsdam
Minol Südtank GmbH in Chemnitz
In the course of privatization of East German enterprises, MINOL AG and the Leuna oil refinery were bought by the French oil company Elf Aquitaine. However, the new owner stopped operating stations under the Minol name. as of 2006, the brand MINOL is owned by the French company Total, the successor of Elf Aquitaine. In fear of losing the trademark, Total reopened a total of three Minol filling stations (Berlin, Chemnitz and Leipzig) in 2003 and 2004. For economic reasons the stations in Berlin and Chemnitz were, however, soon closed down. There are currently four Minol stations operating, in Lützner street in Leipzig and three more recent additions in Zeitz, Heidenau and Wesenberg.
В ходе приватизации предприятий Восточной Германии MINOL AG и нефтеперерабатывающий завод Leuna были приобретены французской нефтяной компанией Elf Aquitaine. Однако новый владелец прекратил эксплуатацию станций под брендом Minol. С 2006 года бренд MINOL принадлежит французской компании Total, правопреемнице Elf Aquitaine. Опасаясь потерять товарный знак, Total вновь открыла три заправочные станции Minol (Берлин, Хемниц и Лейпциг) в 2003 и 2004 годах. Однако по экономическим причинам станции в Берлине и Хемнице вскоре были закрыты. В настоящее время функционируют четыре заправочные станции Minol: на улице Lützner в Лейпциге и три новых, открытых в Zeitz, Heidenau и Wesenberg.
The VEB Kombinat Minol, founded on 1 January 1956, was the state owned gasoline and lubricant reseller of the German Democratic Republic. The marketing name MINOL was invented in 1949, when Die Deutsche Kraftstoff und Mineralölzentrale (DKMZ) and the German Russian Naphta AG founded the VEB Kraftstoff Vertrieb. Both DHZ und VEB Kraftstoff Vertrieb founded the VEB MINOL on 1 January 1956. All of the products of the VEB were marketed under the name Minol and when the Berlin wall fell, it had a market share of 97 per cent (according to the research "Grundlagenstudie MINOL in der BRD", September 1990). These brands were not used in other countries. The colours of Minol were red for the caption and yellow for the background. The mascot, Minol's golden oriole was widely known in the GDR. By the time of the collapse of the GDR there were about 1300 Minol filling stations, including small stations. On 8 June 1990 the VEB Minol became a joint stock company under the name MINOL Mineralölhandel AG. This company had three daughter companies selling fuel:
Minol Nordtank GmbH in Rostock
Minol Zentraltank GmbH in Potsdam
Minol Südtank GmbH in Chemnitz
In the course of privatization of East German enterprises, MINOL AG and the Leuna oil refinery were bought by the French oil company Elf Aquitaine. However, the new owner stopped operating stations under the Minol name. as of 2006, the brand MINOL is owned by the French company Total, the successor of Elf Aquitaine. In fear of losing the trademark, Total reopened a total of three Minol filling stations (Berlin, Chemnitz and Leipzig) in 2003 and 2004. For economic reasons the stations in Berlin and Chemnitz were, however, soon closed down. There are currently four Minol stations operating, in Lützner street in Leipzig and three more recent additions in Zeitz, Heidenau and Wesenberg.
Другие применения
Minol также является торговой маркой Minol Messtechnik W. Lehmann GmbH & Co. KG, группы компаний, занимающихся расчетами и учетом коммунальных ресурсов, осуществляющих деятельность на шести континентах.