Гонконгтағы «New World First Bus» автобус операторының тарихы

Bus operator in Hong Kong

New World First Bus Services Limited (NWFB) was the third largest bus operator in Hong Kong. Established by NWS Holdings and FirstGroup in September 1998, it took over 88 China Motor Bus services in Hong Kong Island. From 2020 until its merger with Citybus in 2023, it was a subsidiary of Bravo Transport, the owner of Citybus. The NWFB brand was retired on 1 July 2023 with operations merged into Citybus.

Before NWFB was established, franchised bus service in Hong Kong Island was provided by China Motor Bus (CMB) (franchisee since 1933) and Citybus (franchisee since 1991). In the early 1990s, the service levels of CMB were in decline. Therefore, the Government of Hong Kong started to introduce new competitors by transferring the franchise of CMB routes to other companies. As a result, Citybus became the second franchisee of the bus service on Hong Kong Island. Over 40 routes were transferred between 1991 and 1995. In spite of the loss of many profitable routes, the service of CMB did not show any significant improvement.

NWFB commenced operations with around 50 new buses and 710 former CMB buses, with the NWFB logo applied over the CMB logos and blue patches over the CMB corporate flag. Having purchased large numbers of second hand buses from CMB, NWFB started an extensive program to refurbish them. The floor, handrails, lighting system and seating layout were all upgraded. The seating layout was changed from 3+2 to 2+2, making a typical refurbished bus accommodate 10 fewer passengers than one before refurbishment. In June 2003 fellow franchised bus operator Citybus was purchased by NWFB parent company NWS Holdings, bringing the bus services of Hong Kong Island once again under control of a single organisation. Before the acquisition, many of the two companies' competing routes overlap each other. In order to make better use of company resources, many routes were reshuffled. Redundant routes were cancelled, and Octopus card bus bus interchange discounts were introduced between routes of both companies. In July 2022, Bravo Transport announced that it would be retiring the NWFB brand, with operations merged into Citybus when the next franchise commenced on 1 July 2023. In July 2023, the brand was retired.

As at July 2022, the fleet consisted of 650 buses. NWFB operated four depots at Heng Fa Chuen, Wong Chuk Hang, Tseung Kwan O and West Kowloon.