Махаббат – сан алуан шаттықтар әлемі

Love Is a Many Splendored Thing was an American daytime soap opera that aired on CBS from September 18, 1967, to March 23, 1973. The series was created by Irna Phillips, who served as the first head writer. She was replaced by Jane Avery and Ira Avery in 1968, who were followed by Don Ettlinger, James Lipton and finally Ann Marcus. John Conboy served as producer for most of the show's run.

The serial was a spin off from the original 1955 20th Century Fox film, although its title omitted the hyphen found in the film's title. In turn, the film was based on the 1952 autobiographical novel A Many Splendoured Thing by Han Suyin. The show was originally a coproduction of CBS and 20th Century Fox's television division. Love Is a Many Splendored Thing focused on lives and loves in San Francisco, California. Its title sequence showed the title over a picture of the Golden Gate Bridge, with a slightly reworked rendition of the film's signature hit theme. In a rare move for daytime serials of the era, live shots of junk boats from Hong Kong were interspersed with pictures of the real San Francisco. In 1968, when CBS became sole producer and distributor of the show, its more well known sequence was introduced showing just the picture of the Golden Gate Bridge. A revised version of the theme song was played by Eddie Layton, the long time organist at Yankee Stadium and a popular recording artist. Layton played the Hammond X 66 (then owned by CBS) throughout most of his time on the program. Veteran serial writer and creator Irna Phillips was hired to adapt the film for television, picking up the story some years after the end of the film. In the beginning, the star of the show was Nancy Hsueh as Mia Elliott, daughter to the characters portrayed by William Holden and Jennifer Jones in the 1955 film. Mia left Hong Kong to study medicine in San Francisco, her late father's hometown, and there she became involved with two men: Vietnam War pilot Paul Bradley, and, later, Dr. Jim Abbott. However, CBS censors balked at an interracial love story between a white man and an Amerasian woman.

Love Is a Many Splendored Thing owed its existence to CBS daytime head Fred Silverman, who openly favored serials over game shows. Its predecessor at 2:00 p. m. Eastern time was the original run of Password, which had run aground against NBC's serial Days of Our Lives and ABC's The Newlywed Game. However, Love Is a Many Splendored Thing struggled against its competition and could not maintain the viewers from its lead in, the top rated serial As the World Turns. On September 11, 1972, CBS moved Love Is a Many Splendored Thing to 3:00 p. m. ET. Procter & Gamble, which produced four of the network's serials, wanted its shows aired consecutively. CBS moved Guiding Light, which had been airing at 2:30 p. m. ET since its expansion to 30 minutes in 1968, into Love Is a Many Splendored Thing's former 2:00pm timeslot and moved The Edge of Night from its longtime 3:30 p. m. ET slot to 2:30 p. m. to complete the request; the schedules of As the World Turns, which aired at 1:30 p. m., and Search for Tomorrow, which aired at 12:30 p. m., were unaffected and the network did not program the 30 minutes between those shows. Shortly before the time change, the show's subject matter was changed from a love story to political intrigue and blackmail. Despite having maintained fairly strong ratings throughout its run, averaging an 8.5 rating and 29% share, Love Is a Many Splendored Thing still struggled in its new timeslot of 3:00 p. m. against two new competitors: ABC's General Hospital and NBC's Another World, which consistently won the timeslot. These same two soaps also competed against sister CBS soap The Secret Storm in this timeslot six years earlier. On February 12, 1973, CBS announced that Love Is a Many Splendored Thing would end its run on March 23. The lead characters on Love Is a Many Splendored Thing were recast multiple times. The departure of stars Charleson, Birney and Mills led to a revolving door of cast replacements, such as Bibi Besch. The show focused upon other characters, such as the strong willed Betsy Chernak Taylor (Andrea Marcovicci), and complex storylines involving politics and blackmail, but its ratings failed to recover quickly enough to avoid cancellation. Immediately after the cancellation, CBS moved the highly popular The Price Is Right into the vacant timeslot.

The show is notable for its strong focus on young characters. Along with ABC's Dark Shadows, Love Is a Many Splendored Thing particularly targeted young viewers along with soap operas' traditional audience. The show predated the premieres of One Life to Live (1968) and All My Children (1970), two other soap operas that also attracted young audiences. Organist Eddie Layton introduced the influences of jazz and pop music to the show's score in contrast to the heavy symphonic and theatrical organ style of more established soap operas. Later soaps would continue to move away from organ music to contemporary light orchestral and synthesizer based scoring.

All 1,430 episodes of Love Is a Many Splendored Thing were recorded on videotape at the CBS Broadcast Center Studio #41 in New York City. As with most soap operas of the late 1960s and early 1970s, the show's tapes were routinely wiped for reuse. Although the master tapes were erased, some rare kinescopes of episodes remain in the possession of private collectors. Only seven videotapes of the series are confirmed to exist, archived as non circulating copies at the UCLA Film and Television Archive. The archived episodes were telecast on March 8, 16 and 24, 1971, April 1 and 9, 1971 and March 12 and 20, 1973. A 1967 kinescope episode in the public domain episode may be viewed at the Internet Archive.

1967–1968 season: #11, 7.9 rating
1968–1969 season: #8, 9.0 rating
1969–1970 season: #5, 9.5 rating
1970–1971 season: #9, 9.2 rating
1971–1972 season: #9, 8.0 rating
1972–1973 season: #14, 7.1 rating