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Deliberate misspelling for rhetorical purposes

A satiric misspelling is an intentional misspelling of a word, phrase or name for a rhetorical purpose. This can be achieved with intentional malapropism (e. g. replacing erection for election), enallage (giving a sentence the wrong form, eg. "we was robbed! "), or simply replacing a letter with another letter (for example, in English, k replacing c), or symbol ($ replacing s). Satiric misspelling is found widely today in informal writing on the Internet, but is also made in some serious political writing that opposes the status quo.

Replacing the letter c with k in the first letter of a word was used by the Ku Klux Klan during its early years in the mid to late 19th century. The concept is continued today within the group. For something similar in the writing of groups opposed to the KKK, see , below. In the 1960s and early 1970s in the United States, the Yippies sometimes used Amerika rather than America in referring to the United States. According to Oxford Dictionaries, it was an allusion to the Russian and German spellings of the word and intended to be suggestive of fascism and authoritarianism. A similar usage in Italian, Spanish, Catalan and Portuguese is to write okupa rather than ocupa (often on a building or area occupied by squatters), referring to the name adopted by okupación activist groups. It stems from a combination of English borrowings with k in them to those languages, and Spanish anarchist and punk movements which used "k" to signal rebellion.

Replacing "c" with "k" was at the center of a Monty Python joke from the Travel Agent sketch. Eric Idle's character has an affliction that makes him pronounce the letter C as a B, as in "blassified" instead of "classified". Michael Palin asks him if he can say the letter K; Idle replies that he can, and Palin suggests that he spell words with a K instead of C. Idle replies: "what, you mean, pronounce 'blassified' with a K? [ ] Klassified. [ ] Oh, it's very good! I never thought of that before! What a silly bunt!"

Occasionally a word written in its orthodox spelling is altered with internal capital letters, hyphens, italics, or other devices so as to highlight a fortuitous pun. Some examples:
After the controversial 2000 United States presidential election, the alleged improprieties of the election prompted the use of such titles as "pResident" and "(p)resident" for George W. Bush. The same effects were also used for Bill Clinton during and after Clinton's impeachment hearings. These devices were intended to suggest that the president was merely the resident of the White House rather than the legitimate leader. This is done to avoid using the common term Patriot Act, which implies the law is patriotic. In French, where con is an insulting word meaning "moron", the word conservateur (conservative) has been written "con servateur", "con servateur", or "con(servateur)". The American English term neo con, an abbreviation of neo conservative, becomes a convenient pun when used in French. In English, the first syllable of conservative can be emphasized to suggest a con artist. Netizens often called Senator Ramon "Bong" Revilla Jr. as "MandaramBONG" (Filipino word for plunderer) to highlight allegations that he pocketed pork barrel funds through the use of fake non government organizations. Jair Bolsonaro has been called BolsoNero, due to the 2019 Amazon rainforest wildfires and indifference to the COVID 19 pandemic.

In the mid 2000s, lolcat image macros were captioned with deliberate misspellings, known as "lolspeak", such as a cat asking "I can haz cheezburger?" Blogger Anil Dash described the intentionally poor spelling and fractured grammar as "kitty pidgin". can be used to replace hard consonants as an internet meme. This originates from the practice of members of the Bloods replacing the letter C with the letter B, but has been extended to any consonant. Common examples are:

Ni🅱️🅱️a, replacing nigga. The 2013 Doge meme is a deliberate misspelling of dog. The internet slang of DoggoLingo, which appeared around the same time, spells dog as doggo and also includes respelled words for puppy (pupper) and other animals such as bird (birb) and snake (snek). Respellings in DoggoLingo usually alter the pronunciation of the word.

Along the same lines, intentional misspellings can be used to promote a specific negative attribute, real or perceived, of a product or service. This is especially effective if the misspelling is done by replacing part of the word with another that has identical phonetic qualities. Journalists may make a politicized editorial decision by choosing to differentially retain (or even create) misspellings, mispronunciations, ungrammaticisms, dialect variants, or interjections. The British political satire magazine Private Eye has a long standing theme of insulting the law firm Carter Ruck by replacing the R with an F to read Carter Fuck. The law firm once requested that Private Eye cease spelling its name like that; the magazine then started spelling it "Farter Fuck". Likewise, Private Eye often refers to The Guardian as The Grauniad, due to the newspaper's early reputation for typographical errors.

Plays on acronyms and initialisms are also common, when the full name is spelled out but one of the component words is replaced by another. For example, Richard Stallman and other Free Software Foundation executives often refer to digital rights management as "digital restrictions management". a reference to the tendency for DRM to stifle the end user's ability to reshare music or write CDs more than a certain number of times. Likewise, the National Security Agency is often referred to as the "National Surveillance Agency" and sometimes "National Socialist Agency" by opponents of its PRISM program, who view it as dystopian encroachment on personal privacy.