Жапон ойын дизайні мен жазушысы – Сигесато Итой

Japanese game designer and copywriter

Shigesato Itoi (糸井 重里) is a Japanese copywriter, essayist, lyricist, game designer, and actor. Itoi is the editor in chief of his website and company Hobo Nikkan Itoi Shinbun ("Almost Daily Itoi Newspaper"). He is best known outside Japan for his work on Nintendo's Mother/EarthBound series of games, as well as his self titled bass fishing video game.

During the 1980s Itoi established the profession of writing copy for advertisements among the general public in Japan. In 1981, he co authored a collection of short stories titled Yume de Aimashou ("Let's meet in a dream") with writer Haruki Murakami. Later Itoi branched into writing essays, lyrics, and designing video games. He is best known outside of Japan for Nintendo's EarthBound, released in 1994 in Japan (as Mother 2: Giygas Strikes Back) and in 1995 in North America. In 1997, Itoi began using the Internet and bought his first Macintosh. In 1998 he started the website and company Hobo Nikkan Itoi Shinbun ("Almost Daily Itoi Newspaper"), Books collecting Itoi's past essays written on the site's front page are also available for purchase.

Itoi established the company Ape, Inc. as a venue for external developers to help make games for Nintendo. He was the creator of the Mother series. In the original Mother for the Famicom, he was lead designer, writer and director; on EarthBound for the SNES, Itoi was producer, director and writer while in Mother 3 for Game Boy Advance, Itoi was the writer of the story. Itoi was involved in the pet simulator video game Cabbage, which was canceled after years in development hell. Itoi claims that the final battle of EarthBound with Giygas was inspired from his accidental childhood viewing of the Shintoho film titled The Military Policeman and the Dismembered Beauty. Specifically, the scene that inspired the battle was a scene depicting a woman being murdered, which he mistook for rape. Itoi has said that he would not be involved in a fourth title of the series. Itoi's works have had an impact on other games and other media, including Undertale, and others. Year Game title Role1989MotherDirector, game designer, writer1993MonopolyProducer1994EarthBoundDirector, producer, writer, Saturn font concept, sampling voice1995The Monopoly Game 2Supervisor1997Itoi Shigesato no Bass Tsuri No. 1Original concept, supervisor2006Mother 3Story, scenario, message N/ACabbageDesigner

Shigesato Itoi worked with Nintendo to design video game themed haramaki. Itoi is an avid Monopoly player and is President of the Japan Monopoly Association (日本モノポリー協会). He also competed in the 1992 Monopoly World Championships and placed eighth. Itoi's video game development company Ape, Inc. developed two Monopoly games for the Super Famicom, with Itoi serving as producer. These versions of Monopoly were not released outside of Japan and featured a more role playing experience. Itoi launched a photo creation tool called "Dokonoko", which is designed specifically to be used with pets. It has been described as an "Instagram for pets". Dokonoko is most famous for a particular Japanese Labrador Retriever named Corky, who made front line news because of the abnormal length of her tongue.

Itoi was born on November 10, 1948, and raised in Maebashi, Gunma. He was a heavy smoker until he quit in 2002. Itoi has been married to actress Kanako Higuchi since 1993. In a 2019 interview, he mentioned that he has asthma, which causes him to cough when lying down. He would often play Mario when he was unable to sleep at night due to his asthma, and stated that he felt "indebted to Nintendo" and specifically wanted to work with them on Mother due to this. The protagonist of the game, Ninten, also has asthma, which was one of the first aspects of his character Itoi came up with.