Шеф Боярди: Консервіленген макарон өнімдерінің тарихы

Canned pasta brandthe canned pasta product line

Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. The company was founded by Italian immigrant Ettore Boiardi in Milton, Pennsylvania, U. S., in 1928.

After leaving his position as head chef at the Plaza Hotel in New York City, Ettore Boiardi opened a restaurant called Il Giardino d'Italia ("The Garden of Italy") in 1924 at East 9th Street and Woodland Avenue in Cleveland, Ohio. The idea for Chef Boiardi came about when restaurant customers began asking Boiardi for his spaghetti sauce, which he began to distribute in milk bottles. The U. S. military commissioned the company during World War II for the production of army rations, requiring the factory to run 24 hours a day. American Home Foods turned its food division into International Home Foods in 1996. Four years later, International Home Foods was purchased by ConAgra Foods, which continues to produce Chef Boyardee canned pastas bearing Boiardi's likeness.

In 2018, Barbara Lippert of Advertising Age compared the 1966 Young & Rubicam ad for Beefaroni to The 400 Blows and running of the bulls. The ad features a large group of children running through Venice singing, "Hooray for Beefaroni!" Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! Anthony!") and "Hilltop" for Coca Cola. Chef Boyardee is one of the only brands to request to be removed from an episode of Seinfeld. In the 1996 episode "The Rye", Kramer is allowed to operate a Hansom cab for a week, and feeds the horse excess cans of Beefaroni, which causes frequent and foul smelling flatulence. As a result of the request, the name was changed to "Beef a reeno". In 2005, Chef Boyardee was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts advertising mascots having dinner together.