Швейцариялық Ценoвис: Қымыз тұндырмасының дәмі мен тарихы

Swiss brand of spread similar to Marmite

Cenovis is a dark brown food paste from Switzerland consisting of yeast extract, onions, carrots and spices. It is similar to English Marmite, Brazilian Cenovit, and Australian Vegemite. It is rich in vitamin B1. It is used to flavour soups, sausages, and salads. The most popular way to consume Cenovis, however, is to spread it on a slice of buttered bread, as stated on the product's packaging (it can also be blended directly into butter, and then spread on bread, or used as a filling in croissants and buns). The company does not disclose whether the Swiss Cenovis was a licensed product from the older German one. In contrast to comparable yeast extracts, the Swiss Cenovis, similar to Thomy mustard, was sold in tubes early on and is somewhat lighter and more liquid.

Since the beginning of the 20th century many attempts to turn brewer's yeast into food have been made. The main reason being its availability and nutritional physiology. The English Marmite (1902) and the Australian Vegemite (1922) became successful as products. 1912 Casimir Funk discovered an active ingredient against deficiency diseases which he called vitamin. The high thiamine content (vitamin B1) then became the quality of nutritional yeast that was more effective in advertising than its protein content, which had been known for a long time.

In 1915, Cenovis Nahrungsmittelwerke GmbH was founded in Munich as a brewer's yeast and malt factory, which also produced by products of these products and other foods such as oatmeal and baking powder, making it one of Maggi's main competitors. The German Cenovis vitamin extract was available from around 1920 in jars labeled "unbegrenzt haltbar" (unlimited shelf life). The image of the Cenovis products was associated with the life reform movement (from which the Reformhäuser emerged). It was reported in 1921 that the Cenovis yeast extract consisted of cleaned and de bittered brewer's yeast and had a honey like consistency. It has a "similar, only finer taste than Liebig's meat extract". The founder and main shareholder of Cenovis, Julius Schülein,

Cenovis is popular in Switzerland (particularly Romandie). It was developed in Rheinfelden in 1931, on the initiative of a master brewer named Alex Villinger. In 1965, Vitamin Hefe AG acquired all of the word marks and manufacturing processes from Cenovis Werke GmbH in Munich. The foreign trademark rights were sold to the Hügli Group in Steinach SG.