Тайваньдық Yulon компаниясының тарихы және дамуы

Taiwanese company
Yulon created a new brand to sell self designed cars, Luxgen, in 2010. As of 2017 it had a revenue of NT$99 billion (US$3.4 billion) and about 12,680 employees.

Incorporated in September 1953 as a machinery company by Ching Ling Yen, today Yulon Motor Co., Ltd. is part of the Yulon Group, a Taiwanese conglomerate. The company is associated with the creation of a Taiwanese auto industry aided by its government. Parts and components received substantially lower tariffs to help fledgling carmakers. While the first Yulon model was a 1956 jeep, with engine production beginning in September of that year, passenger car assembly only started in 1960 with the Bluebird after an agreement with Nissan was signed in 1957. (Yulon began producing wholly original products again starting in 2009 with the debut of its Luxgen brand.) Until July 1994, when they changed to using Nissan badging, the license built Nissan automobiles had all been branded Yue Loong (Yulon after 1992). The Nissan branded Cefiro A32 entered production in February 1996 and became Taiwan's best selling vehicle.

With production bases located in China, Philippines and Taiwan, Yulon makes license built versions of many automakers' models. The companies it manufactures in cooperation with include Chrysler, Geely, GM, Mercedes Benz, Mitsubishi and Nissan. It assembles most of the vehicles from complete knock down kits. The company has used its design and engineering expertise to localize its manufactures to suit Taiwanese tastes. Proton of Malaysia was developed using a similar package of government promotions and interventions. Yulon's first attempt in doing so was a car called the Feeling 101, based on the Nissan Auster/Stanza of the period. The company followed up with facelifted versions such as the Feeling 102 and the Arex, but the Feeling was discontinued in 1995. Starting in July 1994, Yulon began using Nissan rather than Yulon badging on their products. Nissan maintained their ownership in Yulon until at least 2003 when a restructuring created Yulon Nissan Motor Co Ltd, On 18 August 2009, Yulon revealed the first car for its new Luxgen brand. Luxgen cars are developed under Yulon's R&D center HAITEC, using engines and transmissions provided by other companies. As of 2010, Luxgen products are sold in Taiwan and Oman.

Yulon's second brand, Tobe , was established in 2009. From 2010 to 2013, Tobe sold its only model, a re badged, re designed Geely Panda/LC called the Tobe M’Car, in Taiwan and Vietnam. Plans to enter other emerging markets exist. However, poor sales and the brand image of being a rebadged Geely led to the end of the brand in 2013.

Yulon has a number of production bases in several countries, including China, Pakistan, Philippines until 2013, Taiwan and probably Thailand. This occurred after the Nissan Motor Company pulled out of the Philippines after the Asian market crises caused poor sales in the country. In 2013, it was announced that Nissan Motor Company of Japan will be again taking over Nissan in the Philippines. This comes after dismal sales and poor model updates from Yulon Taiwan, which ranked Nissan Philippines well below local rivals from Toyota, Mitsubishi, and Hyundai—not reflective of its ranking as no. 6 global carmaker.

All of Yulon's joint ventures in Mainland China are with Dongfeng Motor.

A joint venture with Chinese automaker Dongfeng, called Dongfeng Yulon (or Dongfeng Luxgen), was set up in 2009 Dongfeng Yulon entered bankruptcy in 2020.

In 2003, Yulon had part ownership in a subsidiary of Dongfeng Motor, Fengshen Automobile Co Ltd.