«Мен Нью-Йорк жақсы көремін» логотипі және әні

Slogan and song promoting New York state

I Love New York (stylized ) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm Wells, Rich, and Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism in the state of New York. The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not. "I Love New York" is the official state slogan of New York. The logo was designed by graphic designer Milton Glaser in 1976 in the back of a taxi and was drawn with red crayon on scrap paper. The original drawing is held in the Museum of Modern Art in Manhattan. The song was written by Steve Karmen and its copyright was donated by him to the state.

The logo consists of the capital letter I, followed by a red heart symbol (❤), below which are the capital letters N and Y, set in the rounded slab serif typeface American Typewriter. It comprised the letter I and a heart shape, followed by NY, all on the same line. As the idea developed he decided to stack the I and heart shape on a line above the NY characters, later stating that he may have been "subliminally" influenced by Robert Indiana's LOVE pop art image. Glaser expected the campaign to last only a couple months and did the work pro bono. The black spot approximates the site's location on lower Manhattan Island. The poster was printed in the New York Daily News and was a fundraiser for New York charities supporting those affected by the attacks. Added text at the bottom encouraged people to "Be generous. Your city needs you. This poster is not for sale." Karmen wrote a new verse for the song in 2020, during the height of the COVID 19 pandemic in New York City to emphasize the city's resilience. However, it was never commercially recorded nor used.

The logo has become a pop culture icon, inspiring imitations in every corner of the globe. Merchandise proclaiming "I ❤ " can be found wherever tourists gather. Parodies, such as "I ♠ My Pets" or "I ♣ Seals", have also appeared. Facetious expressions beginning "I heart ", are based on a literal reading of the logo (e. g., the 2004 independent film I Heart Huckabees and the audio conglomerate iHeartMedia). Licensed pin back buttons with a red version of the Apple logo replacing the heart (I  NY) were distributed at the 2001 Macworld Expo in New York. New York state government has repeatedly attempted to uphold its trademark; by 2005, the state had filed nearly 3,000 objections against imitators, and 100 "trademark objections and cease and desist letters" were filed in 2012 alone. Some objections have been ruled void, such as when a court concluded in 1980 that the producers of Saturday Night Live did not infringe on the copyrights of the "I Love New York" campaign with its "I Love Sodom" skit, ruling instead that it was a parody. In March 2023, as part of a revitalisation campaign after the COVID 19 pandemic, the Partnership for New York City introduced "We ❤️ NYC", a "modern twist" on the logo designed by a team led by Graham Clifford, which was posted throughout the city. The text changes the state abbreviation "NY" to the city abbreviation "NYC", and the pronoun from I to "we". The graphic uses a sans serif font in all caps, in which the heart symbol has shading and is larger and placed further off center than in the "I ❤ NY" graphic. Media reported criticism of both the slogan as unoriginal and the design as inelegant.