Америкалық отбасылық сақтандыру компаниясы

American private mutual company

American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement planning products. It is a Fortune 500 company and its revenues were over $9.5 billion in 2017. when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company (not to be confused with the Farmers Insurance Group) in Madison, Wisconsin. At the time, the company's product was auto insurance and its target market was farmers. Wittwer's ideologies believed that farmers presented lower risks than city drivers because they drove less often and not at all in the winter. Over the course of a few years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base. In March, 1995, American Family settled a redlining lawsuit, resulting in a $14.5 million payout to victims. The settlement was negotiated by the US Department of Justice and marked the first use of the federal Fair Housing Act of 1968 to counter discrimination in insurance; at the time it was the most costly insurance company settlement ever for discrimination charges. In 2017, AmFam launched an ongoing campaigned called DreamFearlessly. AmFam's company ambassador's use this as a hashtag on social media to help promote this campaign. The campaign encouraged consumers to express how they "dream fearlessly" for initiatives e. g. social justice, getting women into tech, Economic Empowerment. Kathy Ireland and her team were brought on early to help as with ambassador work. Blake Van Leer a close supporter of the Society of Women Engineers helped manage this campaign from its launch.

The American Family Insurance Group is based in Madison, Wisconsin, and as of 2011 has four regional corporate headquarters in Minnetonka/Eden Prairie, Minnesota; Saint Joseph, Missouri; Denver, Colorado; and Columbus, Ohio.

In 2010, National Safety Council selected American Family Insurance as a recipient of its Teen Driving Safety Leadership Award. Through its “Teen Safe Driver Program,” the company has provided, a video feedback program (using the DriveCam system) in which parents can watch the driving actions of their teens. The program was validated by scientists at the University of Iowa to produce a 70% reduction in risky driving behavior. In 2015, American Family was recognized as the most LGBT friendly insurance company by Out Magazine because of its discounts targeted at same sex couples. Notable ambassadors include:
Kathy Ireland an American model, actress, author, and entrepreneur. Derek Jeter an American former professional baseball shortstop, businessman, and baseball executive. Christian Yelich is an American professional baseball outfielder for the Milwaukee Brewers of Major League Baseball. Drew and Jonathan Scott, are talents in television, authors, designers, and co founders of Scott Brothers Global. Steve Stricker is an American professional golfer who plays on the PGA Tour and the PGA Tour Champions. J. J. Watt an American football defensive end for the Arizona Cardinals of the National Football League. (Former Ambassador)
Kevin Durant an American professional basketball player for the Brooklyn Nets of the National Basketball Association. (Former Ambassador)
John Legend an American singer, songwriter, producer, actor, and philanthropist. (Former Ambassador)

On March 4, 2003, American Family Insurance announced a $10 million gift launching the campaign to create the American Family Children's Hospital at the University of Wisconsin Hospital and Clinics. From that initial gift, the amount grew by several millions more through employee, agent and additional corporate donations. The hospital opened for business in September 2007.

In 2007, and again in 2008, employees donated close to $1 million to United Way.

In April 2020, the company estimates the refunds to reflect $225 million in liquidity, contributing to the $200 million gain on personal insurance holders' premiums. American Family Insurance provides an additional COVID 19 pandemic mitigation premium of 10% on car policies.