Diadora

Italian sportswear and footwear manufacturing company
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Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco (Veneto), subsidiary of Geox, founded in 1948. Diadora produces football boots and athletic shoes, as well as a range of apparel that includes t shirts, polo shirts, hoodies, jackets, leggings, shorts, and compression garments. Diadora also commercialises football balls in the US market. In 2020, Geox filed for bankruptcy in Canada.

Diadora was founded in 1948 by Marcello Danieli. He called his company "Diadora". The word comes from the name given by the Greeks of Byzantium to the Dalmatian town of Zadar. Originally called "de ladera" or "from Zadar", it was mistakenly copied and translated from Dalmatian to Latin, becoming, along the way "Diadora". Danieli managed to launch his first product, mountain climbing boots. The mid 1970s also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided consulting information. The company also added the tennis market signing endorsement agreements with Björn Borg.

In the early 2000s Diadora was the official kit supplier of a number of Italian football clubs, including A. S. Roma, between 2003 and 2007. In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited, forming a new company called "Winor International Company Limited" that operates the trademark "Diadora" in China, Hong Kong, and Macau to manufacture, design, promote, distribute, and sell products bearing the brand in those countries. In June 2009, Diadora reached an agreement with Italian shoe making company Geox's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.

On September 8, 2020, Geox filed for bankruptcy in Canada. Since then, Diadora has sponsored a number of football clubs to provide them team uniforms, such as Norwegian Eliteserien clubs Viking FK and FK Bodo/Glimt, and I League side Rangdajied United.