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Marketing magazine
the magazine

Ad Age (known as Advertising Age until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly is a privately held publishing company with more than 30 magazines, including Autoweek, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, and Automotive News.

Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic. com was acquired by The Ad Age Group in March 2002. In 2004, Advertising Age acquired American Demographics magazine. In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list. An industry trade magazine, BtoB, was folded into Advertising Age in January 2014. In 2017, the magazine shortened its name to Ad Age.

Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries, in addition to top creative campaigns and the most innovative advertising. Past winners have also included entertainers such as Beyonce, David Bowie, Sia, Dwayne Johnson, James Corden, Donald Glover, Stephen Colbert and author Kelly Oxford. There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. What's more, it is not terribly becoming."