Америкалық радио хабаршысы Джеймс Трентон: «Poor Man» тарихы

American radio broadcaster

James Trenton, nicknamed "the Poorman", is an American radio broadcaster. He is best known as the creator and host of Loveline on KROQ FM in Los Angeles from 1983 to 1993. He currently hosts a morning radio program on KOCI 101.5 FM, a station located in south Orange County, California. "Poorman's Morning Rush" is also now in 4 markets. Three shows are taped daily M F (KBSZ, KZFX, KLUK) and  KOCI is live five days a week.

Trenton began his entertainment career in the mid 80s on then underground alternative radio station KROQ FM in Los Angeles. During the following decade, he created and hosted the popular nighttime show Loveline, co hosted the KROQ morning show, and appeared on Oprah as one of the most outrageous DJs in America.

Under "The Poorman" moniker, Trenton wrote and self published two guidebooks about dining in the Los Angeles area on a budget. In May 1981, Trenton broadcast his first of several reviews of inexpensive restaurants on KROQ. Trenton continued as the local surf reporter and went on to co host the KROQ morning show with Richard Blade. From there, he became one of the station's most popular figures, when he created Loveline.

Trenton created Loveline in 1983 as a Sunday night dating and relationships segment on Los Angeles radio station KROQ, hosted by Trenton, DJ Swedish Egil (Egil Aalvik), and Scott Mason. It began as a serious "public service" segment hosted by Mason, but Trenton revamped the format to a hybrid of advice and comedy. As Trenton found himself unable to answer serious medical questions related to sexual issues, he added a segment called "Ask a Surgeon," and later "On Call with Dr. Drew," hosted by his friend Drew Pinsky, who at the time, was a fourth year medical student at the University of Southern California. This format became a fast hit for KROQ, catapulting Trenton and Drew to celebrity. On August 20, 1993, Trenton was a victim of a prank played by morning DJ Gene "Bean" Baxter, where Bean had an assistant walk into Trenton's unlocked house—while he was sleeping—to "celebrate" Trenton's 40th birthday. In response, Trenton organized approximately 500 listeners to gather on the front lawn of Bean's house at midnight, to have their own celebration. Bean complained to the station's management, which responded by terminating Trenton's employment. That month, he was replaced on Loveline by former MTV VJ Riki Rachtman. Loveline continued without Trenton, earning many millions of dollars, and becoming syndicated. It also had a televised run on MTV for a number of years. In 1994, Trenton sued KROQ, and demanded a piece of the revenues from Loveline. and twice at KYSR FM (98.7). Later in 2001, Poorman joined the Rick Dees in the Morning Show on KIIS FM Los Angeles as Rick Dees' sidekick through 2004, until Dees was replaced by Ryan Seacrest. Trenton became the only on air talent in Los Angeles radio history to work at all three Los Angeles new music giants: KROQ, POWER 106, and KIIS.

In late 2010, Trenton began one of various stints on the pay your own way broadcast station KCAA, based out of San Bernardino, California. While most hosts on the station pay hourly to host their own vanity programs, Poorman was given a free air slot, and had an agreement with station ownership to split the revenue from any advertising sold. The show "Poorman's Radio Invasion", ended after about a year, at which point he moved to New York to prepare for his new syndicated program. On October 10, 2011, Trenton began his syndicated show, called Poorman's Nation. Despite originally being promoted as a live call in show, Poorman's Nation instead consisted solely of taped interviews from Occupy Wall Street. The program was syndicated by the Genesis Communications Network, but had just one affiliate, KCAA, which carried his original Radio Invasion program earlier in the year. Trenton conducted his on the street interviews while wearing only a Depression era style barrel, which earned him some degree of media attention, including an appearance on The Young Turks. However, the show failed to pick up any additional affiliates or local sponsors, and was canceled by the syndicator on November 7, 2011. Trenton returned to KCAA twice more between 2012 and 2015, with neither show lasting more than nine months.

While working at KROQ in the mid 1980s, local Orange County TV station KDOC had a program called Adventures with the Poorman hosted by Trenton. In the late 1980s, Trenton hosted a show on KDOC called Request Video. This was a live show featuring videos of primarily rock and independent bands. In addition, Trenton took live phone calls and interviewed bands. His show was the first to interview the then unknown Gwen Stefani and her band No Doubt. He quit after 15 months, complaining that the show did not pay him.

In 1994 Trenton launched a live, late night call in TV advice show called The Love Channel on KDOC. He co hosted the show with “Dr. Danielle” Ardolino, a UCLA Medical School graduate who was then completing her residency at the UC Irvine Medical Center. The show featured a mix of advice to callers, celebrity interviews and band performances. The show attempted to replicate the success of Loveline, but it was ultimately canceled when Trenton removed all of his clothing during a broadcast. Like The Love Channel, Poorman owned and controlled the show, renting airtime from various television stations. It ran subsequent years, on various television stations including the Los Angeles station KJLA.

In 2019, Trenton began hosting a morning drive time radio program, Poorman’s Morning Rush, on KOCI FM 101.5, a low power station broadcasting from Costa Mesa, California.

Trenton also simulcasts his morning show, Poorman’s Morning Rush, on KLIE LP 90.3 FM, another local low power station based in Garden Grove, California and broadcasting out of Fountain Valley, California. The station is also known by its more popular name, Radio Suerte, where it is the first bilingual station run by both Maria Luisa Luna and Victor Mendez.

Trenton worked as a field reporter on KTTV's Good Day LA and the Los Angeles UPN station's news program. He appeared as an extra on the program Boardwalk Empire, which aired in October 2012. In 2014, Trenton appeared on episode two of Frankenfood on Spike TV. His creation, the Nuclear Torpedo, also called a "Poor Man's Giant Garbage Burrito" was panned by all three judges. Host Tony Luke, Jr. bet $100 that a dog would not eat Trenton's giant burrito, and, in fact, the dog refused to eat Trenton's creation. Trenton has also appeared in four films, including the 1987 B movie North Shore as the opening surf contest announcer, the 1988 hit Heathers (as the 'Hot Probs' D. J.) and the 1990 film Men at Work (as the narrator). He also appeared alongside Nick Offerman in the music video for the song "The Greatest" by They Might Be Giants. Trenton is a member of SAG/AFTRA.

Trenton completed law school while in his 20s, but did not pass the California State Bar exam. This occurred before he got involved in radio. Trenton is also a photographer, and has exhibited his work at various art galleries throughout California including The Gray Matter of Art Gallery. Trenton is married to long time girlfriend, Aime McCrory.