Намиэ Амуро: "Put 'Em Up" – Хип-хоп R&B хиті және мансабындағы орны

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"Put ‘Em Up" is the 24th single by Japanese singer Namie Amuro. It was released on digital and physical formats by Avex Trax on July 16, 2003, and serves as Amuro's third single from her sixth studio album Style (2003). It was originally written by Jasper Cameron and producer Dallas Austin, but portions of it were rewritten by Japanese songwriter Michico because Amuro felt the demo version was too harsh. Musically, it is an uptempo Hip hop R&B hybrid that showcases a more aggressive and adventurous side to Amuro's music. The final product was recorded at Baybridge Studio in Tokyo, Japan. "Put 'Em Up" received favourable reviews from music critics for its production style, with some seeing it as a precursor to Amuro's move into R&B and hip hop music. Furthermore, some critics hailed it as a standout among Amuro's discography. Commercially, it was her lowest performing single in Japan, peaking at number seven on the Oricon Singles Chart and selling over 40,000 copies, before being surpassed by "Big Boys Cry/Beautiful" in 2013. To promote the song, a music video was filmed featuring Amuro dancing in a construction site. Since its release, the song has appeared on several of Amuro's live tours, as well as her greatest hits album Best Fiction (2008).

Amuro collaborated on new music with the Japanese project Suite Chic from 2002 to 2003. Amuro's collaboration with them inspired her to invite additional collaborators to showcase different aspects of herself through her music. In an interview with Viewsic (now Music On! TV), she revealed that she first heard an English demo of "Put 'Em Up" 2 or 3 years prior. It was recorded at Baybridge Studio in Tokyo, Japan, mixed by Kevin "KD" Davis, and mastered by Yasuji Yasuman Maeda.

Avex Trax released "Put 'Em" Up" in Japan on July 16, 2003, in digital and physical formats. It serves as the third single from Amuro's sixth studio album Style (2003). The CD single and digital format include the single and B side track "Exist for You," which was written by Michiko Ai and produced by Debra Killings, as well as each instrumental version. Additionally, the video won two categories at the 2004 MTV Video Music Awards Japan: Best R&B Video, and the Japan category for the Best Buzz Asia award. Since its release, "Put 'Em Up" has appeared on four of Amuro's concert tours and subsequent live releases: So Crazy Best Singles, Space of Hip Pop, Live Style 2006, and Best Fiction.

Music critics gave "Put 'Em Up" positive reviews. AllMusic recognised it as one of Amuro's best songs. Japanese magazine CDJournal reviewed the single, as well as its appearances on Style and Amuro's greatest hits album Best Fiction (2008). CDJournal praised the "physical" and "sexy" rhythm and string arrangements, describing it as "unquestionably cool." It remained on the charts for six weeks in total, selling 41,149 units by September 2018. According to Oricon, it was Amuro's lowest selling single at the time, but it was soon surpassed by her 2013 single "Big Boys Cry/Beautiful," which sold 32,000 copies in the country. In South Korea, "Put 'Em Up" peaked at number 77 on the Gaon International Digital Chart (now the Circle Digital Chart) in 2011.

+ "Put 'Em Up" release history Region Date Format Label Ref(s). (Reference) Japan July 16, 2003 CD single, Cassette tape, Music download, digital download Avex Trax Hong Kong August 2003 CD single Various N/A Digital download, Music streaming service, streaming Avex Trax, Dimension Point