Life Ball

HIV and AIDS awareness event in Vienna

The Life Ball in Vienna is the biggest charity event in Europe supporting people with HIV or AIDS. The event is organized by the nonprofit organization AIDS LIFE, which was founded in 1992 by Gery Keszler and Torgom Petrosian. AIDS LIFE supports aid organizations devoted to helping people who are HIV positive or have AIDS. The team entrusted with the allocation of funds thoroughly examines each petition. Moreover, it is an explicit goal of AIDS LIFE to raise public awareness.

The Life Ball—one of the biggest annual charity events in the world—has attracted strong international interest and attention. The main priority of the Ball is, however, not only the celebration of the party people live acts, but the fight against AIDS. To ensure that the meaning of this major event is not forgotten, the opening ceremony on Vienna's city hall square includes moments of silence and speeches by international stars and partners, which focus on raising awareness for AIDS. Since the establishment of this society highlight, which has become a real tradition, numerous celebrities (designers, actors, musicians, politicians, and models) show their personal commitment to the issue with live performances and send a strong signal of solidarity. They make use of their popularity and position as role models for a good cause. The number of tickets for the Life Ball is limited to 3,780. To maintain the unique style of the event, different ticket categories are available: a fixed number of tickets called "Style Tickets" are available at half price and are for those who meet the dress code of the Life Ball Style Bible. The costumes should correspond to the theme of the Ball. These are also the only guests—besides the stars—who are allowed to walk down the red carpet, which leads from Ringstrasse Boulevard across city hall square to the main stage in front of Vienna's city hall. In the run up to the 2008 Ball, Gery Keszler voiced the wish that guests try to be less provocative and more creative. As Chris Lohner put it: "A penis is not yet a costume". Guests can apply for Style Tickets on the Style Bible webpage. Guests in normal evening attire pay the full ticket price. In 2001, a ticket sales system in which interested parties register in a raffle for tickets via text message was introduced. Usually, as many as 60,000 ticket registrations are received within the two day sales period. The ticket winners in both categories are selected randomly from all applications. A small number of tickets is issued through various campaigns (e. g., Life Ball Warm Up, eBay auctions, types of raffles where the ticket win is hidden in condom packages that are sold in selected bars and restaurants, a. s. o.) International guests can book Life Ball Packages including plane tickets and hotel as well as table bookings, which cost 4 to 5 figure euro amounts. In 2009, early table bookings slowed down due to the new Austrian anti corruption act that entered into force in 2008. The opening gala features a wide variety of music, from operetta to pop, national as well as international stars, and the fashion show on the huge Red Ribbon stage. Until 2008, it could be viewed free of charge on city hall square, which could accommodate 45,000 people; in 2009, however, access to the first part of the opening ceremony was limited to those who had tickets to the Ball itself and a viewers' stand was constructed for those who wanted to view the opening ceremony. Guests can dance in the various patios and rooms of the city hall as they enjoy the offerings of the many bars and buffets. Some of the international stars perform on stages on the Ball premises. The charity event is known far beyond the Austrian borders today. By now, over 60 TV stations and a total of 500 national and international media representatives cover the event each year. In case of repeated accreditation, the organizers check whether the topic of AIDS was also addressed in the coverage to avoid that only stars and celebrities are mentioned. Austrian public broadcaster ORF 1 has been covering the opening show live since 2007 as part of a "theme night" followed by interviews with famous guests after the opening, attracting around 400,000 viewers each year. Since 2007, the opening show has also been broadcast on 3sat with a time delay. In 2008, Austrian channel Puls 4 also had a live broadcast of the Ball after ORF's live broadcast. The new German TV station TIMM covered the event in 2009 in a 4 hour non stop program, for which the ORF signal was used in part.

Organizer and founder Gery Keszler is the "face" and engine of the Life Ball. It is also mainly his achievement that fashion representatives and celebrities of the entertainment industry such as Roseanne Barr, Elton John, Catherine Deneuve, Liza Minnelli, Sharon Stone, Dita von Teese, Anastacia, Heidi Klum, Naomi Campbell and Jenna Jameson attend the opening show. Some play an active role in the event's program, others just enjoy the party and celebrate. Gery Keszler chose the Vienna city hall as venue because he found it had great symbolic value. He felt that it should be part of the Viennese ball tradition, but be more provocative and glamorous. He was given the opportunity to present his project to then mayor Helmut Zilk. Zilk was convinced of the positive effect of such an event and gave it a try. He agreed to let Keszler have the festival hall in the Vienna city hall and supported him despite all opposition. Zilk's stance was remarkable as support for this cause was not something that could be taken for granted at that time. There were also doubts as to whether the event would be a success. For Keszler it was exciting and nerve racking until the opening, because the first guests arrived rather late. The first Life Ball took place on May 29, 1993. In addition to the Vienna city administration, the event had only two sponsors. The ATS 1,100,000 (EUR 79,940) raised by the first Ball were donated to the non profit organization AIDS LIFE, which was founded by Gery Keszler and Torgom Petrosian in 1992, to support other organizations helping people who are HIV positive or have AIDS. Ever since the first Life Ball, a fashion show, then presented by Thierry Mugler, has become a key feature of the event. In the second year, at the Life Ball on May 28, 1994, the money raised through donations, sponsoring and ticket sales was doubled. The first two Balls were covered by TV stations in Austria and Germany. The third Ball on May 6, 1995, already attracted interest from French and Spanish broadcasters as well as MTV. In the subsequent years, the number of guests attending the opening show and the Ball as well as the number of journalists, radio stations, print media articles and sponsors rose steadily. This also increased the funds raised by the Life Ball to be donated to AIDS projects and research. In 1999, the Vienna city hall was renovated and the Ball took place in the Hofburg palace. A cornerstone was accomplished at the 8th Life Ball on May 13, 2000: it was the first time the funds raised broke the ATS 10,000,000 (EUR 726,728) barrier. It was also the first Ball at which the opening show took place on the city hall square and was publicly accessible. The next year, for the first time projects in Africa (cf. HIV/AIDS in Africa) were supported through a cooperation with the Elton John Aids Foundation (EJAF) – Elton John was himself a regular guest at the event from 2001 to 2005 and also held the opening speeches. The 13th Life Ball on May 21, 2005, for the first time exceeded the EUR 1 million mark with a total of EUR 1,017,600 generated by ticket sales, catering, auctions, raffle, stamp and record sales and the contributions of various donors and sponsors. Half of the proceeds are donated to international projects. Since 2006, the American Foundation for AIDS Research (amfAR), which was founded by Elizabeth Taylor and whose current president is Sharon Stone, has been a cooperation partner of the Life Ball. The main focus in 2006 was on the fight of HIV and AIDS in babies and toddlers. Compared to today, the Life Ball started as a small event from the gay community. In contrast to other events attended by Keszler back then, it was never intended to be an event only for the gay scene or jet setters. It combines Viennese ball tradition with fancy costume queer balls. Some of the gay community supported the project greatly, especially when it was still in its infancy, e. g., Café Berg (since its opening). However, the Ball has attracted a majority of heterosexual guests for some time now, and also many companies make a contribution. To avoid the potential worst case – that gay people do not get tickets to an event which had its origins in the gay scene—the lesbian and gay community has had a ticket quota for some years. Even though the Life Ball has not been a mere "gay" event for some time, just as much as AIDS is no longer a "gay" epidemic, it still has this reputation. The attribute "gay" has, however, not been detrimental to revenue. When not discussed in the equal rights context, "gays are considered creative and fun—and are said to throw better parties", which is a money making cliché. Moreover, trend expert Bernhard Heinzlmaier adds that "it is considered hip to move in a gay environment. It indicates an open and modern set of mind." In addition to the charity aspect, the "gay hipness" surrounding the heterosexual guests is therefore another reason for donations. The homosexuals in Austria alone would not be a big enough crowd to get companies to make such generous donations. At least two celebrity couples met at the event: Austrian professional swimmer Markus Rogan and then Miss Austria Christine Reiler met at the 2007 Ball in which they both participated in the fashion show as models. At the Life Ball 2008, they celebrated their one year anniversary and graced the runway in a partner look outfit. The same night, TV presenter Nazan Eckes and Julian Khol, the Düsseldorf based Austrian model, art student, and son of politician Andreas Khol, also met. From 2000 to 2007, a wedding chapel for couples of any sexual orientation with famous "show priests" was hosted together with Austrian TV channel ATV to point out the unequal treatment of heterosexual and homosexual couples. On the occasion of the XVIII International AIDS Conference that is beginning one day after the big event in Vienna, this year's Life Ball will be very special. On the 17th of July Europe's biggest AIDS charity event not only takes place in the Vienna City Hall and on City Hall Square, but also at the Burgtheater (the former imperial court theatre) and the Parliament. The "concept of the three houses" unites three extraordinary events and important organizations; the amfAR gala in the Parliament, the Elton John AIDS Foundation at the Red Ribbon Cotillion in the Burgtheater, and the William J. Clinton Foundation at the traditional Life Ball in the Vienna City Hall. With the support of many different personalities these three events together set a clear signal for tolerance and solidarity. Access to the Life Ball is extremely limited. Each year, thousands of requests for Life Ball Tickets are received and few are granted to this exclusive experience. Recently, the Life Ball opened their doors to international guests who want to attend. A few international travel representatives have been selected to exclusively represent a region in offering travel packages to the Life Ball. A notable event at the 2013 Life Ball was Barbara Eden appearing, wearing her Jeannie outfit. In November 2015, Keszler said that there would be no Life Ball in 2016, and that the next ball would be held in the summer of 2017. However, the Red Ribbon Cotillion will still be held that year.

The event is usually accompanied by a number of campaigns. In 2006, guests from western Austria could for the first time make use of a dedicated "Ö3 Life Ball Express" train with a special party carriage and shuttle buses that brought them to Vienna's city hall, and also the specially modified "Life Ball Party Plane" premiered in 2008, flying in guests and media representatives from New York City to Vienna, already setting the right mood for the Ball. The dance club Volksgarten, located not far from the Ball venue, hosts the Life Ball Party and the after hour in the early hours of the morning for all those who did not get tickets to the Ball itself. The money from these campaigns also goes to the Life Ball. Also, there is a "Diners Club Life Ball" credit card carrying the Red Ribbon design, which automatically transfers 0.5% of each transaction to AIDS LIFE.

Limited edition stamps on the occasion of the Life Ball have been issued for a number of years now. The 2005 stamp bore Heidi Klum's picture, followed by Naomi Campbell in 2006. In that year, also a limited edition of stamps featuring Naomi Campbell in comic style was sold on eBay. German supermodel Nadja Auermann was the face of the 2007 Life Ball stamps.