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1776 pamphlet by Thomas Paine
the pamphlet

Common Sense is a 47 page pamphlet written by Thomas Paine in 1775–1776 advocating independence from Great Britain to people in the Thirteen Colonies. Writing in clear and persuasive prose, Paine collected various moral and political arguments to encourage common people in the Colonies to fight for egalitarian government. It was published anonymously on January 10, 1776, at the beginning of the American Revolution and became an immediate sensation. It was sold and distributed widely and read aloud at taverns and meeting places. In proportion to the population of the colonies at that time (2.5 million), it had the largest sale and circulation of any book published in American history. As of 2006, it remains the all time best selling American title and is still in print today. Common Sense made public a persuasive and impassioned case for independence, which had not yet been given serious intellectual consideration in either Britain or the American colonies. In England, John Cartwright had published Letters on American Independence in the pages of the Public Advertiser during the early spring of 1774 advocating legislative independence for the colonies while in Virginia, Thomas Jefferson had penned A Summary View of British America three months later. Neither, however, went as far as Paine in proposing full fledged independence. Paine connected independence with common dissenting Protestant beliefs as a means to present a distinctly American political identity and structured Common Sense as if it were a sermon. Historian Gordon S. Wood described Common Sense as "the most incendiary and popular pamphlet of the entire revolutionary era." The text was translated into French by Antoine Gilbert Griffet de Labaume in 1791.

Paine arrived in the American colonies in November 1774, shortly before the Battles of Lexington and Concord. Though the colonies and Great Britain had commenced hostilities against one another, the thought of independence was not initially entertained. Writing in 1778 of his early experiences in the colonies, Paine "found the disposition of the people such, that they might have been led by a thread and governed by a reed. Their attachment to Britain was obstinate, and it was, at that time, a kind of treason to speak against it. Their ideas of grievance operated without resentment, and their single object was reconciliation." Paine quickly engrained himself in the Philadelphia newspaper business, and began writing Common Sense in late 1775 under the working title of Plain Truth. Though it began as a series of letters to be published in various Philadelphia papers, it grew too long and unwieldy to publish as letters, leading Paine to select the pamphlet form. Benjamin Rush recommended the publisher Robert Bell, promising Paine that although other printers might balk at the content of the pamphlet, Bell would not hesitate or delay its printing. The pamphlet was first published on January 10, 1776. Paine, overjoyed with its success, endeavored to collect his share of the profits and donate them to purchase mittens for General Montgomery's troops, then encamped in frigid Quebec. However, when Paine's chosen intermediaries audited Bell's accounts, they found that the pamphlet actually had made zero profits. Incensed, Paine ordered Bell not to proceed on a second edition, as he had planned several appendices to add to Common Sense. Bell ignored that and began advertising a "new edition." While Bell believed that the advertisement would convince Paine to retain his services, it had the opposite effect. Paine secured the assistance of the Bradford brothers, publishers of The Pennsylvania Evening Post, and released his new edition, featuring several appendices and additional writings. Bell began working on a second edition. This set off a month long public debate between Bell and the still anonymous Paine, conducted within the pages and advertisements of the Pennsylvania Evening Post, with each party charging the other with duplicity and fraud. Paine and Bell published several more editions through the end of their public squabble. The publicity generated by the initial success and compounded by the publishing disagreements propelled the pamphlet to incredible sales and circulation. Following Paine's own estimate of the pamphlet's sales, some historians claim that Common Sense sold almost 100,000 copies in 1776, and according to Paine, 120,000 copies were sold in the first three months. One biographer estimates that 500,000 copies were sold in the first year (in both America and Europe, predominantly France and Britain), and another writes that Paine's pamphlet went through 25 published editions in the first year alone. However, some historians dispute these figures as implausible because of the literate population at the time and estimated the far upper limit as 75,000 copies. Aside from the printed pamphlet itself, there were many handwritten summaries and whole copies circulated. Paine also granted publishing rights to nearly every imprint which requested them, including several international editions. It was immensely popular in France, where it was published without its diatribes against monarchy. At least one newspaper printed the entire pamphlet: the Connecticut Courant in its issue of February 19, 1776. Writing in 1956, Richard Gimbel estimated, in terms of circulation and impact, that an "equivalent sale today, based on the present population of the United States, would be more than six and one half million copies within the short space of three months". Paine never recouped the profits that he felt were due to him from Bell's first edition. Ultimately, he lost money on the Bradford printing as well, and because he decided to repudiate his copyright, he never profited from Common Sense.

The first and subsequent editions divided the pamphlet into four sections.

In his first section, Paine related common Enlightenment theories of the state of nature to establish a foundation for republican government. Paine began the section by making a distinction between society and government and argues that government is a "necessary evil." He illustrates the power of society to create and maintain happiness in man through the example of a few isolated people who find it easier to live together rather than apart, thus creating society. As society continues to grow, a government becomes necessary to prevent the natural evil Paine saw in man. To promote civil society through laws and account for the impossibility of all people meeting centrally to make laws, representation and elections become necessary. As that model was clearly intended to mirror the situation of the colonists at the time of publication, Paine went on to consider the English constitution. Paine found two tyrannies in the English constitution: monarchical and aristocratic tyranny in the king and peers, who rule by heredity and contribute nothing to the people. Paine criticized the English constitution by examining the relationship between the king, the peers, and the commons.

In the third section, Paine examines the hostilities between Britain and the American colonies and argues that the best course of action is independence. Paine proposes a Continental Charter (or Charter of the United Colonies) that would be an American Magna Carta. Paine writes that a Continental Charter "should come from some intermediate body between the Congress and the people" and outlines a Continental Conference that could draft a Continental Charter. Each colony would hold elections for five representatives at large, who would be accompanied by two members of the house of assembly of each colony and two members of Congress from each colony, for a total of nine representatives from each colony in the Continental Conference. The Conference would then meet and draft a Continental Charter that would secure "freedom and property to all men, and the free exercise of religion". Paine suggested that a congress may be created in the following way: each colony should be divided in districts, and each district would "send a proper number of delegates to Congress." He pronounced "I find no common sense in this pamphlet, but much uncommon frenzy." He denounced the radical democracy promoted by Common Sense and proclaimed that "Limited monarchy is the form of government which is most favourable to liberty which is best adapted to the genius and temper of Britons; although here and there among us a crack brained zealot for democracy or absolute monarchy, may be sometimes found." Loyalist officer James Chalmers published Plain Truth under the pen name "Candidus". Chalmers defended the British Constitution, and claimed that without the Monarchy, the thirteen colonies would descend into a radical democracy. On the Radical democratic society promoted by Common Sense, Chalmers quoted Montesquieu in saying that "No government is so subject to Civil Wars and Intestine Commotions". The pamphlet ends with the pronouncement: "Indepedence And Slavery Are Synonymous Terms". John Adams, who would succeed George Washington to become the new nation's second president, in his Thoughts on Government wrote that Paine's ideal sketched in Common Sense was "so democratical, without any restraint or even an attempt at any equilibrium or counter poise, that it must produce confusion and every evil work." Others, such as the writer calling himself "Cato," denounced Paine as dangerous and his ideas as violent. Paine was also an active and willing participant in what would become essentially a six month publicity tour for independence. Writing as "The Forester," he responded to Cato and other critics in the pages of Philadelphian papers with passion and declared again in sweeping language that their conflict was not only with Great Britain but also with the tyranny inevitably resulting from monarchical rule. Heavy advertisement by both Bell and Paine and the immense publicity created by their publishing quarrel made Common Sense an immediate sensation not only in Philadelphia but also across the Thirteen Colonies. Early "reviewers" (mainly letter excerpts published anonymously in colonial newspapers) touted the clear and rational case for independence put forth by Paine. One Marylander wrote to the Pennsylvania Evening Post on February 6, 1776, that "if you know the author of COMMON SENSE, tell him he has done wonders and worked miracles. His stile is plain and nervous; his facts are true; his reasoning, just and conclusive". The author went on to claim that the pamphlet was highly persuasive in swaying people towards independence. The mass appeal, one later reviewer noted, was caused by Paine's dramatic calls for popular support of revolution, "giv[ing] liberty to every individual to contribute materials for that great building, the grand charter of American Liberty". Paine's vision of a radical democracy, unlike the checked and balanced nation later favored by conservatives like John Adams, was highly attractive to the popular audience which read and reread Common Sense. In the months leading up to the Declaration of Independence, many more reviewers noted that the two main themes (direct and passionate style and calls for individual empowerment) were decisive in swaying the Colonists from reconciliation to rebellion. The pamphlet was also highly successful because of a brilliant marketing tactic planned by Paine. He and Bell timed the first edition to be published at around the same time as a proclamation on the colonies by King George III, hoping to contrast the strong, monarchical message with the heavily anti monarchical Common Sense. While Paine focused his style and address towards the common people, the arguments he made touched on prescient debates of morals, government, and the mechanisms of democracy. That gave Common Sense a "second life" in the very public call and response nature of newspaper debates made by intellectual men of letters throughout Philadelphia. Paine's formulation of "war for an idea" led to, as Eric Foner describes it, "a torrent of letters, pamphlets, and broadsides on independence and the meaning of republican government attacking or defending, or extending and refining Paine's ideas". Later scholars have assessed the influence of Common Sense in several ways. Some, like A. Owen Aldridge, emphasize that Common Sense could hardly be said to embody a particular ideology, and that "even Paine himself may not have been cognizant of the ultimate source of many of his concepts." They make the point that much of the pamphlet's value came as a result of the context in which it was published. Eric Foner wrote that the pamphlet touched a radical populace at the height of their radicalism, which culminated in Pennsylvania with a new constitution aligned along Paine's principles. Many have noted that Paine's skills were chiefly in persuasion and propaganda and that no matter the content of his ideas, the fervor of his conviction and the various tools he employed on his readers (such as asserting his Christianity when he really was a Deist), Common Sense was bound for success. Still others emphasized the uniqueness of Paine's vision, with Craig Nelson calling him a "pragmatic utopian" who de emphasized economic arguments in favor of moralistic ones, thus giving credence to the argument that Common Sense was propaganda.

(See Ch. VI.)