Канадада шетелдік хабарларды жергілікті хабарлармен алмастыру тәжірибесі

Practice of substituting local signals over foreign ones for the same programming in Canada

Simultaneous substitution (also known as simsubbing or signal substitution) is a practice mandated by the Canadian Radio television and Telecommunications Commission (CRTC) requiring broadcast distribution undertakings (BDUs) in Canada to distribute the signal of a local or regional over the air station in place of the signal of a foreign or non local television station (typically one that is affiliated with a U. S. commercial television network such as ABC, CBS, NBC, and Fox), when the two stations are broadcasting identical programming simultaneously. The CRTC first introduced the policy in 1972, and it is sometimes erroneously called "simulcasting", the name of a practice different from simultaneous substitution in that there is no signal replacement. According to the CRTC, the practice of simultaneous substitution is necessary "to protect the rights of broadcasters, to enable television stations to draw enough advertising revenue and to keep advertising money in the Canadian market". The most prominent public criticism of simsubs has been centred around the Super Bowl—the championship game of the National Football League—which is well known for featuring high profile commercials on its U. S. broadcast. In 2015, citing the ads as having become an "integral part" of the broadcast, the CRTC announced that it would implement a policy to prevent broadcasters from requesting simsubs for the game; it was officially implemented prior to Super Bowl LI in 2017. This has faced criticism over the change in policy from the game's Canadian rightsholder, CTV owner Bell Media; the company argued that it singled out a specific program for policy in violation of the Broadcasting Act, and devalued its rights to the league. Bell Media subsequently fought this policy in court, and it was overturned by the Supreme Court of Canada on December 19, 2019. For example, if a U. S. broadcaster moves a series to a new time slot, the Canadian broadcaster that holds domestic rights to carry first run episodes of that program would need to move its broadcast to correspond with the new time slot if it wished to exercise its simultaneous substitution rights. such errors are sometimes unavoidable if the Canadian station is not able to match the altered start time. This slight differentiation in timing between the Canadian and American stations can lead to a short period during which the Canadian viewer is watching the original American station's signal before the Canadian network starts its simsubbing, resulting in the show's jumping back to the start again. This is not a problem for American viewers who choose to watch the same network across time slots, but Canadian viewers could miss critical content. The timing is often rectified by tape delaying the overlaid content and forgoing a minute of ad time in the following commercial break to quickly catch back up with the American broadcast.

High definition television signals must also be simultaneously substituted, although this only applies if a local over the air digital transmitter that broadcasts HD content is receivable in the market served by the local cable provider. Since many broadcasters were only required to convert their main, typically major market transmitters during the 2011 digital television transition in Canada, this means that HD simsubbing is not currently enforceable in many rural areas. Although the CRTC's policy regarding simultaneous substitutions for high definition broadcasts do not require them to be applied if the quality of the Canadian feed is not equal or better than the American feed, there have been instances in which inferior Canadian feeds were substituted over higher quality American feeds. In such cases, complaints can be filed to the CRTC, whereas the commission will confer with the applicable BDU and Canadian network about the issue.

Implementation of simultaneous substitutions can also cause issues involving digital on screen graphics (e. g., a "bug”) applied by the originating broadcaster; if a clean feed of the program is not available (particularly for live programming), the Canadian broadcaster will often place their own bug in a different corner of the screen, or not add one at all. CTV and CTV Two occasionally used an opaque logo to cover the logo bugs of US based networks on simsubbed broadcasts of The View on CTV and The Tonight Show on CTV Two, but have since discontinued this practice.

Enforcement, or lack thereof, of the regulations, as well as legal exceptions and simple circumstance, has led to instances where some Canadian cable and satellite subscribers are able to receive the original American channels in Canada without simultaneous substitution. Cable providers with less than 2000 subscribers are not legally required to have simultaneous substitution implemented. Many viewers in the Greater Toronto Area can pick up American stations from Buffalo, New York, over the air, as well as high definition versions of the stations from both Buffalo and Seattle, Washington, on cable television. Similarly, cable television viewers in Greater Vancouver may receive unmatched HD stations from Detroit, Michigan, and Rochester, New York. However, high definition feeds are also subject to simsub, and such substitutions began to increase as local broadcasters performed wider deployments of digital terrestrial television.

On January 29, 2015, the CRTC announced changes to the simsub rules as a result of Let's Talk TV, a series of hearings which mulled reforms for the Canadian television industry. While the CRTC did not completely eliminate the simsub rules, "despite certain reservations", it did propose that its policies explicitly state that only over the air channels may invoke simsubs, and that broadcasters and television providers be accountable for programming lost from improperly implemented simsubs: providers will be required to provide rebates as compensation, and stations could temporarily lose their ability to simsub programming. The CRTC also proposed that, citing viewer complaints over their inability to see what they felt was an "integral part" of the event, and that many ads were often seen multiple times throughout the game, it would ban the use of simultaneous substitution for the Super Bowl beginning in 2017, thus allowing U. S. feeds of the event and its commercials to co exist with Canadian simulcasts. However, Bell Media, the current Canadian rightsholder to the Super Bowl through CTV, filed an appeal, arguing that the move would devalue its exclusive broadcast rights to the game, and violates the Broadcasting Act, which forbids the CRTC from making regulations that single out specific programs. The NFL itself has backed Bell Media's complaints. The order implementing these new rules was issued on August 19, 2016. The prohibition only applies to the game itself; the typically extended pre game and post game coverage is not covered by the policy, and thus may still be simsubbed by CTV. On November 2, 2016, after being denied an appeal because the CRTC had not yet issued official policy when the suit was filed, Bell was granted the right to appeal the ruling in the Federal Court of Appeal. The telecast of Super Bowl LI was available directly from Fox affiliates carried on pay television in Canada. On May 18, 2017, the NFL testified to the United States Department of Commerce that the CRTC's August 2016 ruling was a violation of copyright protections under NAFTA. The NFL and BCE continued to fight to overturn this policy in the Federal Court of Appeal. On December 19, 2017, the Federal Court of Appeal dismissed Bell Media's case, ruling that the CRTC's policy was reasonable. Bell Media once again filed for an appeal in January 2018, this time in the Supreme Court of Canada. On May 10, 2018, the Supreme Court of Canada agreed to hear the NFL and Bell's appeal of the Federal Court of Appeal's decision. In an unprecedented step, the top court announced that it intended to use this appeal as an opportunity to revisit the law governing standard of review of administrative tribunals. The appeal was tentatively scheduled to be heard in December 2018. On October 1, 2018, Canada agreed to the United States–Mexico–Canada Agreement. The trade deal, which replaces NAFTA, contains an annexe that would require the CRTC to apply its simsub policies equally across the programming that it covers, and as such, withdraw its policy forbidding simsubs of the Super Bowl. NFL commissioner Roger Goodell had lobbied for the condition, and praised U. S. president Donald Trump after the agreement was announced. Following the announcement of the trade deal, Bell requested that the CRTC withdraw the policy in time for Super Bowl LIII; Bell was denied due to the pending Supreme Court appeals hearing, as well as the fact that the agreement had not yet been ratified. On December 19, 2019, the Supreme Court of Canada ruled in favour of Bell Media, arguing that the CRTC overstepped its power under the Broadcasting Act by attempting to "impose terms and conditions on the distribution of programming services generally". Therefore, Super Bowl LIV in 2020 was subject to simsub.

Although simultaneous substitution was conceived to substitute the signal of a foreign station, the practice has been applied as well to substitute the signal of an out of market Canadian station in a given market. For example, in Montreal, the signal of Ottawa station CJOH DT (channel 13) has frequently been substituted by the signal of locally based CFCF DT (channel 12), even though both stations are part of the CTV network. Another example, Bell Aliant Fibe TV subscribers in Newfoundland and Labrador regularly have Global Television Network stations in Halifax and Toronto (and, very rarely, Vancouver) simsubbed with NTV; Maritime Fibe subscribers, however, often have NTV simsubbed with Global Halifax or New Brunswick, depending on where they live. Simultaneous substitution has also been implemented on French language television stations. From the 1970s to the mid 1990s, TVA's flagship Montreal station CFTM TV (channel 10) had its signal substituting that of its Sherbrooke sister station CHLT TV (channel 7) (which was receivable in the Montreal area until 1995).