Джони Айв: Дизайнер, изменивший Apple и мир технологий

English designer

Sir Jonathan "Jony" Paul Ive ; born 27 February 1967) is a British and American designer. Ive is best known for his work at Apple Inc., where he served as senior vice president of industrial design and chief design officer. He has been serving as chancellor of the Royal College of Art in London since 2017. Ive joined Apple in September 1992, and was promoted to senior vice president of industrial design in the late 1990s after the return of co founder Steve Jobs to the company, and Chief Design Officer in 2015. He held that role until his departure from the company in July 2019. Working closely with Jobs during their tenure together at Apple, Ive played a vital role in the designs of the iMac, Power Mac G4 Cube, iPod, iPhone, iPad, MacBook, and the user interface of Apple's mobile operating system iOS, among other products. He was responsible for the design of major architectural projects including Apple Park and Apple Stores. Born in London, Ive lived there until his family moved to Stafford when he was 12. He studied design at Newcastle Polytechnic, and later joined the London based design firm Tangerine, where he worked on client projects for LG and Ideal Standard as well as Apple. After leaving Tangerine to join Apple full time, he began designing the decade's PowerBooks and Macs, finally taking up US citizenship in 2012 to become a dual British American national. He was invited to join the Royal College of Art in May 2017 as its head of college, serving a fixed five year term until May 2022. Ive has received accolades and honours for his designs and patents. In the United Kingdom, he has been appointed a Royal Designer for Industry (RDI), an Honorary Fellow of the Royal Academy of Engineering (HonFREng), and a Knight Commander of the Order of the British Empire (KBE). In 2018, he was awarded the Hawking Fellowship of the Cambridge Union Society. In a 2004 BBC poll of cultural writers, Ive was ranked the most influential person in British culture. His designs have been described as integral to the successes of Apple, which has gone on to become the world's largest information technology company by revenue and the largest company in the world by market capitalization. On 27 June 2019, in an interview with the Financial Times, Ive announced he would leave Apple after 27 years to start his own design firm, LoveFrom, together with industrial designer Marc Newson. In 2021, he was recruited by the Agnelli family to work on Ferrari vehicles.

Jonathan Paul Ive was born on 27 February 1967 in Chingford, London, United Kingdom. His father, Michael Ive, was a silversmith who lectured at Middlesex Polytechnic, and his grandfather was an engineer. According to a March 2014 interview with Time, "It was his teenage love of cars that made Ive decide to become a designer. When he left school, he checked out a few car design courses in London, including one at the Royal College. He swiftly changed his mind. 'The classes were full of students making vroom! vroom! noises as they drew,' he recalls, still horrified." Ive decided to study industrial design at Newcastle Polytechnic instead. There he was exposed to a form of Germanic design which originated at the Bauhaus. The Bauhaus expressed the idea of only including what is needed into designs. This philosophy can be seen in his work with Apple. While at Newcastle, some of his designs – including a telephone and a hearing aid – were exhibited at the Design Museum in London. He travelled to San Francisco, California, where he met various designers including Robert Brunner – a designer who ran a small consultancy firm that would later join Apple Computer. He designed a diverse array of products, such as microwave ovens, toilets, drills and toothbrushes for clients including LG and Ideal Standard. However, he became frustrated after he designed a toilet, bidet, and sink for Ideal Standard, and the company rejected the work, stating that the products were too costly and looked too modern. He became unhappy with his clients who had different ideas.

He was formally recruited to Apple as a full time employee in September 1992. Ive described his rapport with Jobs in 2014: "When we were looking at objects, what our eyes physically saw and what we came to perceive were exactly the same. And we would ask the same questions, have the same curiosity about things." and removing the Magsafe power connector, HDMI port, and SD Card reader from the MacBook. Ive was given his own design office at Apple during the early 2000s in which he oversaw the work of his appointed design team, and he was the only Apple designer with a private office. Only his core team—which consisted of around 15 people from the UK, the US, Japan, Australia, and New Zealand (who had worked together for around two decades)—and top Apple executives were allowed into the office, because it contained all of the concepts, including prototypes, that the design team was working on. The offices of Jobs and Ive in Apple's Cupertino headquarters were linked by a covered corridor. Ive delivered the eulogy for Steve at both the Apple employee memorial service and the family service. In 2011 it was reported that Ive was paid $30 million in base salary with a $25 million stock bonus for the year. His compensation ceased to be publicly disclosed by the firm thereafter, rendering him the only Apple executive to be afforded such as provision. With the 2013 World Wide Developers Conference (WWDC) announcement of iOS 7 and Ive's role as principal, Apple press information was also updated to reflect his new title: senior vice president of design. On 8 December 2017, Apple announced that Ive would resume direct responsibility for the company's product design.

Apple announced on 27 June 2019 that Ive would depart the company, stating that he would start an independent firm named LoveFrom, along with fellow designer Marc Newson, that would work with Apple as its primary client. LoveFrom is known to keep a low profile. Partners in LoveFrom include Marc Newson and Peter Saville. LoveFrom unveiled a minimalistic website in October 2021. In July 2022, the consulting agreement with Apple was ended, thus ending Ive's relationship with the company. LoveFrom works with a number of brands including Ferrari and Airbnb. Ive is close friends with Airbnb chief executive Brian Chesky.

Ive received an honorary degree from the Royal College of Art (RCA) in 2009. On 25 May 2017, Ive was appointed Chancellor of the RCA in London, effective 1 July 2017, succeeding Sir James Dyson. In this position he serves a fixed five year term as the Head of college, where he will govern the college as an academic administrator. Ive said of the appointment: "I am thrilled to formalise my relationship with the RCA, given the profound influence the college has had on so many of the artists and designers that I admire." Ive was still chancellor in January 2023.

The work and principles of Dieter Rams, the chief designer at Braun from 1961 until 1995, influenced Ive's work. In Gary Hustwit's documentary film Objectified (2009), Rams says that Apple is one of only a handful of companies existing today that design products according to his ten principles of good design. He is also said to have been influenced by the Bauhaus tradition (known for its credos form follows function and less is more), which emerged in Germany during the 1920s and became a staple design approach adopted by the Ulm School of Design during the 1950s. The Bauhaus / Ulm design style was also adopted during the 1980s by luxury automotive brand Audi, which also influenced Jonathan Ive's designs (particularly his work with Apple), and has garnered comparisons in color stencil, structure, and lighting design.

While he was attending secondary school at Walton High School in Stafford he met his future wife, British writer Heather Pegg in 1987. According to the Sunday Times Rich List in 2019, Ive was worth an estimated £192 million. Ive is known to live a reserved, private home life; he shuns publicity. He frequently attends auto shows and exhibitions such as the Goodwood Festival of Speed, where he serves as a jury member for competitions. It has been reported that Ive's preferred carmakers were all once British: Aston Martin, Bentley, and Land Rover. Land Rover LR3, and a Jaeger LeCoultre sports watch — one of only three — for an HIV/AIDS charity. In 2023, Ive redesigned the Red Nose, the symbol of Comic Relief's Red Nose day, sold to raise money for charity. He also designed the emblem for the coronation of Charles III, which features a rose, thistle, daffodil, and shamrock— traditional symbols representing the four parts of the United Kingdom – in the shape of St Edward's Crown. Ive described the choice of these flowers as being "inspired by King Charles's love of the planet, nature, and his deep concern for the natural world," and that it is intended to refer to the "optimism of spring". In 2023, LoveFrom announced its own scholarship programme, which is aimed at increasing representation in the design industry by supporting designers from all backgrounds. The programme covers the full tuition of a student at the California College of the Art, the Rhode Island School of Design and two students at the Royal College of Art each year.

Throughout his career at Apple, Ive has received nominations and garnered awards for his work. In the United Kingdom, he has been appointed a Royal Designer for Industry (RDI), an Honorary Fellow of the Royal Academy of Engineering (HonFREng), a Commander of the Order of the British Empire (CBE) in 2006 and Knight Commander of the same Order (KBE) in 2012. He has received honorary degrees from the Rhode Island School of Design and California College of the Arts, and made an honorary doctor of the Royal College of Art. On successive Wednesdays in June 2016, Ive was awarded honorary doctorates at the University of Cambridge and the University of Oxford. In 2004, he was named the "Most Influential Person on British Culture" in a BBC poll of cultural writers.