Введение
VEISHEA (произносится "VEE sha") — ежегодное недельное празднование, проходившее каждую весну на территории Университета штата Айова в Эймсе, штат Айова. В рамках праздника проводился парад и множество демонстраций в формате дней открытых дверей в университетских учреждениях и подразделениях. Студенческие организации представляли свою продукцию и технологии, а также проводили благотворительные акции в поддержку различных групп. Кроме того, VEISHEA приглашало на территорию университета спикеров, лекторов и артистов. За более чем восьмидесятилетнюю историю фестиваль принимал таких гостей, как Боб Хоуп, Джон Уэйн, президенты Гарри Трумэн, Рональд Рейган и Линдон Джонсон, а также исполнителей Диана Росс, Майк Джонс (рэпер), Билли Джоэл, Сонни и Шер, Goo Goo Dolls, The Tony Bruno Band и The Black Eyed Peas. VEISHEA был крупнейшим студенческим фестивалем в стране, ежегодно привлекавшим на кампус десятки тысяч посетителей. Беспорядки, произошедшие в 2014 году, привели к приостановке VEISHEA президентом Университета штата Айова Стивеном Литом, а в августе 2014 года Лит объявил о полной и окончательной отмене VEISHEA и прекращении использования названия. Название фестиваля было акронимом, образованным из названий колледжей университета, существовавших на момент его основания в 1922 году: ветеринарная медицина, инженерия, промышленная наука, домашнее хозяйство и сельское хозяйство. В студенческой газете Университета штата Айова "The Iowa State Daily" VEISHEA писалось как акроним и как слово, с заглавной буквы только первой буквы. Официальная университетская атрибутика, связанная с мероприятием, по-прежнему использует полное написание заглавными буквами, в соответствии с товарным знаком, принадлежащим VEISHEA и поддерживаемым Управлением по лицензированию товарных знаков Университета штата Айова.
VEISHEA (pronounced "VEE sha") was an annual week long celebration held each spring on the campus of Iowa State University in Ames, Iowa. The celebration featured a parade and many open house demonstrations of the university facilities and departments. Campus organizations exhibited products and technologies and held fund raisers for various charity groups. In addition, VEISHEA brought speakers, lecturers, and entertainers to Iowa State. Throughout its over eight decade history it hosted such guests as Bob Hope, John Wayne, Presidents Harry Truman, Ronald Reagan, and Lyndon Johnson, and performers Diana Ross, Mike Jones (rapper), Billy Joel, Sonny and Cher, the Goo Goo Dolls, The Tony Bruno Band, and The Black Eyed Peas. VEISHEA was the largest student run festival in the nation, bringing in tens of thousands of visitors to the campus each year. A 2014 disturbance led ISU President Steven Leath to suspend VEISHEA, and in August 2014 Leath announced that VEISHEA was being permanently discontinued with the VEISHEA name being retired. The name of the festival was an acronym for the colleges of the university that existed when the festival was founded in 1922:
Veterinary Medicine
Engineering
Industrial Science
Home Economics
Agriculture. The Iowa State Daily, the university's student newspaper, has spelled VEISHEA as an acronym and as a word, with only the first letter capitalized. Official university paraphernalia regarding the event still put it in full caps, per the trademark owned by VEISHEA and maintained by Iowa State University Trademark Licensing.
История и происхождение
В начале 1900-х годов кампус, тогда известный как Государственный колледж штата Айова, принимал множество мероприятий весной, поскольку каждый колледж отмечал свою историю и привлекал абитуриентов, проводя собственные праздники, такие как Аг Карнавал, "День HEC" для специалистов по домашнему хозяйству и Парад инженеров в честь Дня святого Патрика. В 1922 году было решено, что объединение отдельных празднований позволит сохранить традиции, не заставляя студентов пропускать несколько недель занятий подряд. Кроме того, масштабное празднование стало бы более эффективной рекламой университета, чем несколько небольших мероприятий. Профессор Фрэнк "Шорти" Пэйн придумал название "VEISHEA", чтобы объединенное празднование могло отдать дань уважения каждому из колледжей и праздников, из которых оно выросло. VEISHEA с момента своего основания было полностью студенческим мероприятием. Первый Центральный комитет VEISHEA во главе с Уоллесом Макки из выпуска 1922 года собрался в Beardshear Hall, поскольку Мемориальный союз (где сейчас располагаются офисы студенческих организаций) еще не был построен. После нескольких месяцев планирования первая VEISHEA состоялась 11–13 мая 1922 года. Мероприятие объединило лучшие моменты празднований каждого колледжа в единую презентацию всего Государственного колледжа штата Айова. К устоявшимся традициям, ставшим частью VEISHEA, относились конкурс "Королева мая", посвящение старшекурсников-инженеров в рыцари Ордена святого Патрика и традиционное водевиль-шоу Аг Карнавала. Среди других мероприятий были 33 дня открытых дверей в различных кафедрах, учебная битва, организованная ROTC, парад на тему "История штата Айова сегодня" и студенческая постановка "Ночного шоу" под названием "Скандалы 1922 года".
Традиции
ВЕИШЕА объединяла многие из тех же традиций и идеалов, которые воплощались в первоначальном праздновании 1922 года, а также новые традиции, посвященные сообществу штата Айова. Некоторые из этих традиций включали:
VEISHEA Village – VEISHEA Saturday was host to open houses, a cultural festival, an international food fair, and carnival games for children all grouped under the banner of VEISHEA Village. Booths on campus included demonstrations of science and agriculture, refreshments, and entertainment. All together, over 80 departments, clubs, and student groups participated in VEISHEA Stars Over VEISHEA – Originally a yearly student written musical called the Nite Show, in 1930 the directors decided to transition to instead perform Broadway classics. The show was then moved outside to Clyde Willams field in 1939 and renamed Stars Over VEISHEA (or SOV). In later years SOV became a joint production of VEISHEA and Iowa State Theatre, so the show was no longer produced and directed by students, but students still participated in all aspects of the show's planning and performance. Parade – What began in 1922 as a parade of floats built by departmental clubs. blossomed into one of the highlights of the VEISHEA celebration, with attendance estimates sometimes reaching as high as 75,000 people. The later manifestation of the parade includes balloons, student groups, marching bands, and dancers, as well as the traditional floats. The parade was led by the Grand Marshal, who is traditionally a distinguished guest. Swans – In 1935, the VEISHEA Central Committee donated a pair of swans to Lake LaVerne, the lake at the base of the Memorial Union. After a naming contest, they were christened Lancelot and Elaine. More than 70 years later, Lancelot and Elaine (albeit different swans) continue to be a fixture on campus. For this reason, the swan was one of VEISHEA's symbols, and was represented in the current VEISHEA logo. Cherry pies – A tradition older than VEISHEA itself, the Division of Home Economics began selling cherry pies as a fundraiser in 1919. Now sponsored by the Department of Apparel, Events, & Hospitality Management, approximately 12,000 cherry pies were made and sold each year, with the money going to support departmental scholarships.
Деревня ВЕИШЕА – В субботу ВЕИШЕА проводились дни открытых дверей, культурный фестиваль, международная ярмарка еды и карнавальные игры для детей, объединенные под эгидой Деревни ВЕИШЕА. На площадках в кампусе демонстрировались достижения науки и сельского хозяйства, предлагались закуски и развлечения. Всего в ВЕИШЕА участвовало более 80 отделов, клубов и студенческих групп.
VEISHEA Village – VEISHEA Saturday was host to open houses, a cultural festival, an international food fair, and carnival games for children all grouped under the banner of VEISHEA Village. Booths on campus included demonstrations of science and agriculture, refreshments, and entertainment. All together, over 80 departments, clubs, and student groups participated in VEISHEA Stars Over VEISHEA – Originally a yearly student written musical called the Nite Show, in 1930 the directors decided to transition to instead perform Broadway classics. The show was then moved outside to Clyde Willams field in 1939 and renamed Stars Over VEISHEA (or SOV). In later years SOV became a joint production of VEISHEA and Iowa State Theatre, so the show was no longer produced and directed by students, but students still participated in all aspects of the show's planning and performance. Parade – What began in 1922 as a parade of floats built by departmental clubs. blossomed into one of the highlights of the VEISHEA celebration, with attendance estimates sometimes reaching as high as 75,000 people. The later manifestation of the parade includes balloons, student groups, marching bands, and dancers, as well as the traditional floats. The parade was led by the Grand Marshal, who is traditionally a distinguished guest. Swans – In 1935, the VEISHEA Central Committee donated a pair of swans to Lake LaVerne, the lake at the base of the Memorial Union. After a naming contest, they were christened Lancelot and Elaine. More than 70 years later, Lancelot and Elaine (albeit different swans) continue to be a fixture on campus. For this reason, the swan was one of VEISHEA's symbols, and was represented in the current VEISHEA logo. Cherry pies – A tradition older than VEISHEA itself, the Division of Home Economics began selling cherry pies as a fundraiser in 1919. Now sponsored by the Department of Apparel, Events, & Hospitality Management, approximately 12,000 cherry pies were made and sold each year, with the money going to support departmental scholarships.
Stars Over VEISHEA – Изначально ежегодный студенческий мюзикл под названием Nite Show, в 1930 году режиссеры решили перейти к исполнению бродвейских классических постановок. В 1939 году шоу перенесли на поле Клайда Уильямса и переименовали в Stars Over VEISHEA (или SOV). В последующие годы SOV стал совместным проектом ВЕИШЕА и театра Iowa State, поэтому шоу больше не создавалось и не ставилось студентами, хотя студенты по-прежнему участвовали во всех аспектах его планирования и исполнения.
VEISHEA Village – VEISHEA Saturday was host to open houses, a cultural festival, an international food fair, and carnival games for children all grouped under the banner of VEISHEA Village. Booths on campus included demonstrations of science and agriculture, refreshments, and entertainment. All together, over 80 departments, clubs, and student groups participated in VEISHEA Stars Over VEISHEA – Originally a yearly student written musical called the Nite Show, in 1930 the directors decided to transition to instead perform Broadway classics. The show was then moved outside to Clyde Willams field in 1939 and renamed Stars Over VEISHEA (or SOV). In later years SOV became a joint production of VEISHEA and Iowa State Theatre, so the show was no longer produced and directed by students, but students still participated in all aspects of the show's planning and performance. Parade – What began in 1922 as a parade of floats built by departmental clubs. blossomed into one of the highlights of the VEISHEA celebration, with attendance estimates sometimes reaching as high as 75,000 people. The later manifestation of the parade includes balloons, student groups, marching bands, and dancers, as well as the traditional floats. The parade was led by the Grand Marshal, who is traditionally a distinguished guest. Swans – In 1935, the VEISHEA Central Committee donated a pair of swans to Lake LaVerne, the lake at the base of the Memorial Union. After a naming contest, they were christened Lancelot and Elaine. More than 70 years later, Lancelot and Elaine (albeit different swans) continue to be a fixture on campus. For this reason, the swan was one of VEISHEA's symbols, and was represented in the current VEISHEA logo. Cherry pies – A tradition older than VEISHEA itself, the Division of Home Economics began selling cherry pies as a fundraiser in 1919. Now sponsored by the Department of Apparel, Events, & Hospitality Management, approximately 12,000 cherry pies were made and sold each year, with the money going to support departmental scholarships.
Парад – Начавшийся в 1922 году как парад платформ, построенных клубами факультетов, он превратился в одно из главных событий празднования ВЕИШЕА, собирая до 75 000 зрителей. Современный парад включает воздушные шары, студенческие группы, марширующие оркестры и танцоров, а также традиционные платформы. Парад возглавляет главный маршал – обычно выдающийся гость.
VEISHEA Village – VEISHEA Saturday was host to open houses, a cultural festival, an international food fair, and carnival games for children all grouped under the banner of VEISHEA Village. Booths on campus included demonstrations of science and agriculture, refreshments, and entertainment. All together, over 80 departments, clubs, and student groups participated in VEISHEA Stars Over VEISHEA – Originally a yearly student written musical called the Nite Show, in 1930 the directors decided to transition to instead perform Broadway classics. The show was then moved outside to Clyde Willams field in 1939 and renamed Stars Over VEISHEA (or SOV). In later years SOV became a joint production of VEISHEA and Iowa State Theatre, so the show was no longer produced and directed by students, but students still participated in all aspects of the show's planning and performance. Parade – What began in 1922 as a parade of floats built by departmental clubs. blossomed into one of the highlights of the VEISHEA celebration, with attendance estimates sometimes reaching as high as 75,000 people. The later manifestation of the parade includes balloons, student groups, marching bands, and dancers, as well as the traditional floats. The parade was led by the Grand Marshal, who is traditionally a distinguished guest. Swans – In 1935, the VEISHEA Central Committee donated a pair of swans to Lake LaVerne, the lake at the base of the Memorial Union. After a naming contest, they were christened Lancelot and Elaine. More than 70 years later, Lancelot and Elaine (albeit different swans) continue to be a fixture on campus. For this reason, the swan was one of VEISHEA's symbols, and was represented in the current VEISHEA logo. Cherry pies – A tradition older than VEISHEA itself, the Division of Home Economics began selling cherry pies as a fundraiser in 1919. Now sponsored by the Department of Apparel, Events, & Hospitality Management, approximately 12,000 cherry pies were made and sold each year, with the money going to support departmental scholarships.
Лебеди – В 1935 году Центральный комитет ВЕИШЕА подарил пару лебедей озеру Лаверн, расположенному у подножия Мемориального союза. После конкурса на имя их назвали Ланселотом и Элейн. Более 70 лет спустя Ланселот и Элейн (хотя и другие лебеди) по-прежнему являются неотъемлемой частью кампуса. Поэтому лебедь стал одним из символов ВЕИШЕА и изображен на современном логотипе.
VEISHEA Village – VEISHEA Saturday was host to open houses, a cultural festival, an international food fair, and carnival games for children all grouped under the banner of VEISHEA Village. Booths on campus included demonstrations of science and agriculture, refreshments, and entertainment. All together, over 80 departments, clubs, and student groups participated in VEISHEA Stars Over VEISHEA – Originally a yearly student written musical called the Nite Show, in 1930 the directors decided to transition to instead perform Broadway classics. The show was then moved outside to Clyde Willams field in 1939 and renamed Stars Over VEISHEA (or SOV). In later years SOV became a joint production of VEISHEA and Iowa State Theatre, so the show was no longer produced and directed by students, but students still participated in all aspects of the show's planning and performance. Parade – What began in 1922 as a parade of floats built by departmental clubs. blossomed into one of the highlights of the VEISHEA celebration, with attendance estimates sometimes reaching as high as 75,000 people. The later manifestation of the parade includes balloons, student groups, marching bands, and dancers, as well as the traditional floats. The parade was led by the Grand Marshal, who is traditionally a distinguished guest. Swans – In 1935, the VEISHEA Central Committee donated a pair of swans to Lake LaVerne, the lake at the base of the Memorial Union. After a naming contest, they were christened Lancelot and Elaine. More than 70 years later, Lancelot and Elaine (albeit different swans) continue to be a fixture on campus. For this reason, the swan was one of VEISHEA's symbols, and was represented in the current VEISHEA logo. Cherry pies – A tradition older than VEISHEA itself, the Division of Home Economics began selling cherry pies as a fundraiser in 1919. Now sponsored by the Department of Apparel, Events, & Hospitality Management, approximately 12,000 cherry pies were made and sold each year, with the money going to support departmental scholarships.
Вишневые пироги – Традиция, более старая, чем сама ВЕИШЕА, началась в 1919 году, когда Отдел домашнего хозяйства начал продавать вишневые пироги для сбора средств. В настоящее время спонсируемый Департаментом одежды, мероприятий и гостиничного менеджмента, ежегодно выпекается и продается около 12 000 вишневых пирогов, а вырученные средства идут на поддержку стипендий факультета.
VEISHEA Village – VEISHEA Saturday was host to open houses, a cultural festival, an international food fair, and carnival games for children all grouped under the banner of VEISHEA Village. Booths on campus included demonstrations of science and agriculture, refreshments, and entertainment. All together, over 80 departments, clubs, and student groups participated in VEISHEA Stars Over VEISHEA – Originally a yearly student written musical called the Nite Show, in 1930 the directors decided to transition to instead perform Broadway classics. The show was then moved outside to Clyde Willams field in 1939 and renamed Stars Over VEISHEA (or SOV). In later years SOV became a joint production of VEISHEA and Iowa State Theatre, so the show was no longer produced and directed by students, but students still participated in all aspects of the show's planning and performance. Parade – What began in 1922 as a parade of floats built by departmental clubs. blossomed into one of the highlights of the VEISHEA celebration, with attendance estimates sometimes reaching as high as 75,000 people. The later manifestation of the parade includes balloons, student groups, marching bands, and dancers, as well as the traditional floats. The parade was led by the Grand Marshal, who is traditionally a distinguished guest. Swans – In 1935, the VEISHEA Central Committee donated a pair of swans to Lake LaVerne, the lake at the base of the Memorial Union. After a naming contest, they were christened Lancelot and Elaine. More than 70 years later, Lancelot and Elaine (albeit different swans) continue to be a fixture on campus. For this reason, the swan was one of VEISHEA's symbols, and was represented in the current VEISHEA logo. Cherry pies – A tradition older than VEISHEA itself, the Division of Home Economics began selling cherry pies as a fundraiser in 1919. Now sponsored by the Department of Apparel, Events, & Hospitality Management, approximately 12,000 cherry pies were made and sold each year, with the money going to support departmental scholarships.
Проблемы
В последующие годы беспорядки и волнения омрачили празднование ВЕИШЕИ. Беспорядки происходили на мероприятии в 1988, 1992 и 1994 годах. Во время фестиваля ВЕИШЕА 1997 года посетитель ВЕИШЕА Гарольд "Ури" Селлерс был убит в результате ножевого ранения на лужайке перед братством Аделанте другим посетителем ВЕИШЕА Майклом Рунианом. В 2004 году беспорядки произошли в ранние утренние часы 18 апреля после того, как полиция Эймса разогнала около 400 человек на шумной вечеринке. Толпа росла, накалялась и в конечном итоге стала агрессивной, причинив ущерб общественной и частной собственности на сумму более 250 000 долларов. После беспорядков некоторые студенты утверждали, что полиция применила чрезмерную силу при подавлении бунтовщиков. Однако девятимесячное расследование, проведенное офисом генерального прокурора штата Айова, не выявило нарушений со стороны полиции. Беспорядки 2004 года омрачили то, что было очень успешным празднованием. 27 апреля президент ISU Грегори Л. Джеффри объявил, что ВЕИШЕА не будет проводиться в 2005 году. Это вызвало разочарование как на территории кампуса, так и за его пределами. Один предприниматель, чей бизнес был поврежден, разместил объявление на всю страницу, призывая университет не отменять мероприятие. Джеффри также объявил о создании рабочей группы для изучения причин беспорядков. 2005 год стал первым за 82 года, когда ВЕИШЕА не проводилась. Возвращение ВЕИШЕИ в 2006 году, а также празднования в 2007 и 2008 годах прошли без происшествий. Большая часть успеха была приписана внедрению новой политики, рекомендованной рабочей группой по беспорядкам, в том числе: Мероприятия на кампусе: Мероприятия были перенесены на территорию кампуса, подальше от очага напряженности, созданного сочетанием баров и студенческого жилья в Кампустауне. Взаимоотношения полиции и студентов: Полиция ежегодно проводит кампании по укреплению отношений между студентами и полицией, включая размещение рекламы и раздачу бесплатных футболок. В 2014 году в ранние утренние часы 9 апреля произошли беспорядки, в результате которых один человек получил травму. В ответ президент штата Айова Стивен Лит приостановил оставшуюся часть празднования ВЕИШЕИ 2014 года и создал рабочую группу для обсуждения будущего ВЕИШЕИ. В начале июня рабочая группа единогласно проголосовала за то, чтобы рекомендовать прекратить проведение ВЕИШЕИ в ее нынешнем формате. 13 июня 2014 года рабочая группа проголосовала за то, чтобы рекомендовать университету продолжать проводить крупное общеуниверситетское мероприятие. Однако рабочая группа также рекомендовала не называть его ВЕИШЕИ. 7 августа 2014 года президент Лит объявил, что ВЕИШЕА больше не будет проводиться, и что название ВЕИШЕИ будет упразднено. Он заявил, что некоторые мероприятия, связанные с ВЕИШЕИ, вероятно, будут продолжены, но сроки и содержание должны быть пересмотрены.
On Campus Events Events were moved onto campus and away from the flashpoint that was created by the mix of bars and student housing in Campustown. Police Student Relations Police have implemented yearly campaigns to build relationships between students and the police, including running ads and giving out free T shirts. In 2014 a riot occurred in the early morning of April 9, with one reported injury. In response, Iowa State president Steven Leath suspended the remainder of the 2014 VEISHEA celebrations and created a task force to discuss the future of VEISHEA. In early June the task force voted unanimously to recommend ending VEISHEA in its current form. On June 13, 2014, the task force voted to recommend that the school continue to have a “overarching, university wide event." However the task force also recommended it not be called VEISHEA. On August 7, 2014, President Leath announced that VEISHEA would no longer be held, and that the VEISHEA name was being retired. He said that some of the events that had been associated with VEISHEA would likely continue, but the time frame and the content would need to be evaluated.