Красивая музыка: История радиоформата

Music format

Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator music, light music, mood music, and Muzak are other terms that overlap with this format and the style of music that it featured. Beautiful music can also be regarded as a subset of the middle of the road radio format.

Beautiful music initially offered soft and unobtrusive instrumental selections on a very structured schedule with limited commercial interruptions. It often functioned as a free background music service for stores, with commercial breaks consisting only of announcements aimed at shoppers already in the stores. This practice was known as "storecasting" and was very common on the FM dial in the 1940s and 1950s. Many of these FM stations usually simulcast their AM station and used a subcarrier (SCA) to transmit a hitch hiker signal to a store receiver by subscription. The signal was usually a slow moving audio tape of "background music" or Muzak type service, which was independent of the simulcast AM signal. Some FM stations made more income from these music subscriptions than from their main programming. WITH FM, in Baltimore, Maryland (1950s and 1960s), had to keep its FM carrier on the air until 2:00a. m. for restaurant subscribers, and could not sign off the main FM carrier until that time and thus had to run a repeat of its previous day's evening concert on its main FM program line.

One of the first beautiful music radio stations in the US was KIXL in the Dallas Ft. Worth, Texas, area. As early as 1947 it played orchestral music on AM radio (1040), and later on FM (104.5). KIXL changed to KEZL (as in "easy listening") in 1973, but ended with a change to adult contemporary in 1976. In 1959, Gordon McLendon, who had interests in Top 40 radio in Dallas as well as other markets, decided to "counter program" in San Francisco since several Top 40 stations were already there. McLendon established beautiful music AM station KABL (a tribute to the San Francisco cable cars, named by McLendon's executive assistant Billie Page Odom) which was successful through the 1990s. It then experimented with combining elements of Big Bands and soft rock until its demise in the early 21st century. It was reborn as an Internet radio station where it can be heard today. In the early 1960s, the Federal Communications Commission adopted a standard for transmitting and receiving stereo signals on a single channel of the FM band. In addition to delivering stereo sound, FM broadcasting provided clearer sound quality and better resistance to interference than AM, thus being ideal for broadcasting the beautiful music format. In Baltimore, Maryland, programmer Art Wander developed a beautiful music format for the 50,000 watt NBC affiliate WBAL/1090. The station format launched in the fall of 1960 featured music sweeps of lush instrumentals with subtle comments from their staff announcers. The format changed to sports and talk when competing FM stations broadcast beautiful music and easy listening. In 1963, Marlin Taylor created a custom designed beautiful music format at Philadelphia's WDVR. Within four months, WDVR became the #1 rated FM station in the Philadelphia market. This was one of the first big successes in FM broadcasting, and was instrumental in establishing the viability of FM. WDVR was a resource for mature listeners who were driven from AM radio at the time when WFIL and WIBG (and others) switched to rock 'n' roll programming. WDVR's billboards made the adult audience aware of the new station.

Others, such as Jim Schulke, devised a method of buying air time on FM stations in bulk and reselling the blocks to interested advertisers. Schulke formed Stereo Radio Productions (SRP) to help his stations get better ratings and pull in more agency advertising dollars. His stations used six hundred reels of stereo reel to reel tape set on multiple machines so that 15 minute segments would play at a time, alternating from one player to another, allowing a varied programming format in which no half hour was repeated within a two week period. One of Schulke's stations using this "matched flow" concept was WDVR's chief competitor in the beautiful music format in Philadelphia, WWSH FM. Peters Productions in San Diego, California was active throughout the late 1960s through the early 1980s. At one time Peters Productions offered 7 different syndicated radio formats plus radio/television "station image" packages (custom jingle and integrated promotional graphics packages.) The most popular syndicated radio format was a beautiful music format on a library of 100 reel to reel tapes, with 6 new reels provided per month. It originated when founder Ed Peters was station manager of San Diego radio station KFMB FM. The format aired on over 120 stations during its peak, and was known originally as "Music Only for a Woman." Later the name was changed to "Music Just for the Two of Us."

Many beautiful music programmers constructed their own style of sets, incorporating some vocal songs, usually one to each 15 minute set. Most stations adopted a 70–80% instrumental – 20–30% vocal mix, a few offered 90% instrumentals, and a handful were entirely instrumental. Initially, the vocalists consisted of artists such as Frank Sinatra, Nat King Cole, Peggy Lee, Tony Bennett, Patti Page, Johnny Mathis, Perry Como, Doris Day, and others. By the 1970s, softer songs by artists like The Carpenters, Anne Murray, John Denver, Barry Manilow, Barbra Streisand, Dionne Warwick, Neil Diamond, Elton John, Nancy Wilson and others were added to the mix on many stations. Also, some of these stations played soft songs by artists like Elvis Presley, Beatles, Billy Joel, and other rock based artists. The main test for the vocals played was not the background of the artist but whether or not the song was soft. All vocals on such stations had to be soft. Therefore, songs like "She's Out of My Life" by non core artists like Michael Jackson or "Live to Tell" by Madonna would be heard on some of these stations. On the other hand, even uptempo jazzier songs by standards artists, such as "Detour" by Patti Page, would not be heard on beautiful music stations except during specialty shows. Also, during weekday morning drive times, most beautiful music stations increased the vocals to as much as 50 percent to accommodate a broader audience. While these stations were mostly playing instrumentals, some had a couple of specialty programs that were vocal based such as a Big Band program on Saturday nights, a Frank Sinatra show sometime on the weekends, and maybe a program featuring Broadway showtunes. Generally, the recordings heard on beautiful music stations were newly orchestrated arrangements of the songs of the day. These were available from the major record labels and performed by such artists as Andre Kostelanetz, Percy Faith, Mantovani, the 101 Strings, Billy Vaughn, The Living Strings, Frank Chacksfield, among others. When the record companies cut back on releasing this material, syndicators of the format had custom recordings produced for them, performed by many different orchestras from around the world. These new custom recordings were usually instrumental versions of current or recent rock and roll or pop hit songs, a move intended to give the stations more mass appeal without selling out. Some stations would also occasionally play earlier big band era recordings from the 1940s and early 1950s. Many beautiful music stations would air a few Christmas songs per hour beginning around Thanksgiving each year, increasing their frequency as the month of December progressed. The stations' vocal content would typically increase to about 40 to 60 percent of the playlist during this period, as well. There would then be a special marathon of seasonal music on December 24 and December 25. After the 25th, most continued to play wall to wall Christmas music until the first of the year. This concept was later borrowed (and expanded upon) by Soft AC, Oldies, and even some country music and Hot AC stations. Today, the average wall to wall Christmas format begins on Thanksgiving and ends at the end of the day around midnight on December 26. The predominantly instrumental vocal mix is still in use today, mainly by smooth jazz stations.

Peters was the first beautiful music syndicator to sell its library in the late 1980s to Broadcast Programming, Inc., which then bought several other syndicators. (BPI, later part of Jones Radio Networks, is part of Dial Global as of 2012.) Bonneville, which had acquired the SRP and Century catalogs in the 1980s, sold its beautiful music assets to Broadcast Programming in November 1993. Some beautiful music stations (especially on AM) successfully transitioned to adult contemporary formats, often with call letter changes to shed the "elevator music" identity. Many of these stations marketed themselves as playing many of the same songs from the original artists; adult contemporary had the benefit of having core acts that could much more easily be marketed and were more familiar to listeners, as opposed to the lesser known and poorer selling studio acts that made up the majority of the beautiful music format. Beautiful music stations declined in the late 1980s and early 1990s as country music became popular and moved to the FM dial (formerly, country was relegated to AM). Many beautiful music stations, especially in rural areas, switched to country around that time. While the seasonal Christmas music format helped salvage softer vocal selections from the era even as formats such as adult standards withered, radio industry writer Sean Ross noted in 2005 that this did not apply to beautiful music instrumentals, which remained widely unpopular. Ross noted that beautiful music drew as much revulsion from listeners as novelty songs and that the appetite for instrumental Christmas music, even among older listeners, was mostly restricted to newer instrumental cuts such as from Mannheim Steamroller and Trans Siberian Orchestra.

Today's smooth jazz radio stations maintain the structure and style of the beautiful music format. The format continues on a few non commercial radio stations, including KCEA (89.1 FM) in Atherton, California; KWXY (1340 AM) in Palm Springs, California KLUX (89.5 FM) in Corpus Christi, Texas; KHOY (88.1 FM) in Laredo, Texas; KNCT FM (91.3 FM) in Killeen, Texas; KGUD (90.7 FM) in Longmont, Colorado. Jones College of Jacksonville operated WKTZ FM, a beautiful music noncommercial station, from its 1964 founding until 2014, when it sold the station (and sister station WJAX) to national Christian broadcaster Educational Media Foundation for $3.375 million. EMF ended the beautiful music format and switched WKTZ FM to WJKV, broadcasting its in house satellite K Love network. Some commercial beautiful music stations still exist, often in areas with large retiree populations. These are often popular in their markets. An annual influx of vacationers from colder climates has helped such stations as KAHM (102.1 MHz) in Prescott, Arizona, and, until 2021 KWXY (1340 kHz) in Cathedral City, California. Most of the remaining commercial beautiful music stations are primarily in markets with major resorts. An exception is WGCY in Gibson City, Illinois which serves rural areas in Central Illinois with mostly instrumental beautiful music. Today most stations that play beautiful music are either characterized as nostalgia, smooth jazz or easy listening. In Canada, Evanov Communications' "Jewel" branded stations in Ontario and Quebec (including CKDX FM in metro Toronto, CJWL FM in Ottawa, and CHSV FM in metropolitan Montreal, among others), which play soft adult contemporary music during the day and standards in the evening, feature an hour of traditional beautiful music from 11:00 p. m. to midnight, dubbing the program "The Instrumental Concert Series". The Cleveland market features non profit WKHR 91.5, which plays many classic beautiful and light jazz instrumentals from the 1930s through the 1960s, as well as timeless pop and jazz vocals. Radio production veteran Jason 'Jake' Longwell, currently produces and hosts a weekly hour long radio program devoted to Beautiful Music called Something Beautiful.

Sirius XM Satellite Radio programs a dedicated beautiful music channel, Escape, for its subscribers, and such services as Music Choice and DMX provide the format as part of their offerings to cable and satellite television subscribers. Muzak also provides several beautiful music channels which are described as "environmental" background music channels. Instrumental beautiful music can also be found on a number of Internet radio feeds. Many radio stations mentioned below have Internet "doubles". Some "internet radios" have dedicated smartphone apps; and most apps would play music as a background task, like a typical music app would. As for looking up for archived tape like selections from beautiful music era rather than modern music labelled as "beautiful", one can look up for a radio [station] aircheck from 1970s or 1960s.