Skippy: История американского арахисового масла

American peanut butter brand

Skippy is an American brand of peanut butter manufactured in the United States and China. First sold in 1932, Skippy is currently manufactured by Hormel Foods, which bought the brand from Unilever in 2013. It is the best selling brand of peanut butter in China and second only to the J. M. Smucker Company's Jif brand worldwide.

The name "Skippy" was trademarked in 1925 by Percy Crosby, creator of the popular "Skippy" comic strip (1923–1945), which had been adapted into the 1929 novel Skippy, the daytime children's radio serial Skippy (1932–1935), and the Oscar winning 1931 film Skippy. In 1932, the Alameda, California food packer Joseph L. Rosefield began to sell its second hydrogenated peanut butter, which it labeled "Skippy" without permission, Crosby successfully had the trademark invalidated in 1934. Rosefield persisted using the name and after Crosby was committed to an asylum and after the passage in 1946 of the Lanham Act, Rosefield was granted rights to the trademark.

In 1955, Rosefield sold the brand to Best Foods. Its successor companies, most recently Unilever and Hormel, claim rights to the trademark over the objection of Crosby's heirs, and much litigation has occurred on this point over the decades, some of which has continued into the 2000s. Skippy is sold in many different sizes, including a jar, known as the "Family Jar". In late 2000, Skippy reduced their standard jar size from to by adding a "dimple" in the bottom of the jar while retaining the jar's height and diameter.

Skippy Peanut Butter is cholesterol free and gluten free. It contains sugar and hydrogenated vegetable oil (cottonseed, soybean and rapeseed oil) to prevent separation. All varieties of Skippy Peanut Butter are also kosher except the Skippy P. B. bites.