Испанский телеканал La 2: История и особенности вещания

Spanish free to air television channel

La 2 (la ˈðos, The Two) is a Spanish free to air television channel owned and operated by Televisión Española (TVE), the television division of state owned public broadcaster Radiotelevisión Española (RTVE). It is the corporation's second television channel, and is known for broadcasting cultural and public service programming, including documentaries, concerts, theatre and independent, Ibero American and classic cinema. It was launched on 15 November 1966 as the second regular television service in Spain right after TVE's first channel launched on 28 October 1956. As TVE held a monopoly on television broadcasting in the country, they were the only television channels until the first regional public television station was launched on 16 February 1983, when Euskal Telebista started broadcasting in the Basque Country. Commercial television was launched on 25 January 1990, when Antena 3 started broadcasting nationwide. As it started broadcasting on UHF frequencies the channel was initially simply referred to as "UHF". It received other names, such as "Cadena II", "Segunda Cadena", "Segundo Programa" or "TVE2" until it adopted its current name "La 2" (La dos) during the 1990s. Its headquarters and main production center is Prado del Rey in Pozuelo de Alarcón with some programs produced in TVE's production center in San Cugat del Vallés. Although almost all its programming is in Spanish and is the same for all of Spain, TVE has territorial centers in every autonomous community and produces and broadcasts some local programming in regional variations in each of them in the corresponding co official language.

In the 1960s, the Spanish minister of Information and Tourism, Manuel Fraga Iribarne, decided that Televisión Española should start broadcasting a second television channel on the UHF band, following other European broadcasters that did the same. On 1 January 1965, TVE's second television service was launched in Madrid as a test broadcast, with programming limited to 4 hours at night that consisted of musical slots and re airings of TV shows from Primera Cadena, mostly Telediario newscasts and Estudio 1. TVE started producing original programming for the channel, mainly produced at the broadcaster's headquarters in Barcelona. UHF's first director was Salvador Pons Muñoz. In its first years, the channel could only be received on Madrid, Zaragoza and Barcelona, There was a high share of cultural programmes, like classical music blocks or theatre slots. For this reason it was not strange that successful programs on UHF passed to the first channel. The UHF station continued to develop a minority programming, with a strong cultural emphasis, which did not compete directly with TVE 1. During the Spanish transition, the programming of the second channel received a small boost. In January 1976 debuted the program of debate La Clave (1976 1985), which addressed current issues from different points of view, something very complicated during the Francoism, preceded by a film related to the subject. Another important program was A fondo (In depth) (1976 1981), a talk show presented by Joaquín Soler Serrano which discussed with personalities from the artistic, literary and scientific fields of the time. On the other hand, the new artistic and musical trends were reflected in Encuentros con las artes y las letras (Encounters with the arts and the lyrics) (1976 1981) and Popgrama (1979 1981). Another important aspect was the consolidation of the station's regional broadcasting centres, most importantly in Catalonia and the Canary Islands. TVE Cataluña started producing and broadcasting regional programming in opt outs through the Circuit Català (Catalan circuit), while continuing to produce content for nationwide broadcasts. On the eve of the 1982 World Cup held in Spain, the Canary Islands regional broadcasting centre erected a new production office that, in addition to broadcasting the Second channel, allowed to develop dedicated programming for the archipelago. In the mandates of es and Pilar Miró, TVE 2 continued to be a cultural channel that accommodated spaces not appropriate for the first channel. In the midst of the Movida Madrileña phenomenon, it premiered La Edad de Oro (The Golden Age) (1983), directed and presented by es, that with time it turned into a cult classic. The 1980s also marked the premiere of emblematic programs such as the cultural magazine Metropoli (1985), and Con las manos en la masa (Hands on the bat) (1984), directed and presented by Elena Santonja, considered the first cooking show in Spanish television history. On the other hand, TVE 2 retained the broadcast of special events live, some of which exceeded in the audience the first channel: the European football competitions (UEFA Champions League, UEFA Cup and Cup Winners' Cup), the Spanish First Division in communities without autonomic television, the qualifying matches of the Spain national football team, and the Eurovision Song Contest from 1984 to 1992. In 1984, it premiered Estadio 2, specializing in sports broadcasts, information, and a live results service during the weekends.

The channel strategy of TVE changed with the emergence of private television in 1989, with the first airing of Antena 3 and Tele 5 As of 1991, TVE 2 was turned into «La 2» and assumed a new alternative programming, whose spirit was included in the slogan «La 2, para una inmensa minoría» (La 2, for a huge minority). The following director of TVE, Ramón Colom, would redefine the concept towards a smaller target audience aged 30 years old. In addition, La 2 issued US series with no place on La Primera: The Simpsons (until 1993), One year later was launched Versión española (Spanish version), Spanish film program presented by Cayetana Guillén Cuervo and that offered films without advertising breaks. Other important spaces were La noche temática (The thematic night) (documentary block of the pan European channel Arte), the literary space Negro sobre blanco (Black on white), the informative Escuela del deporte (School of sport) and the containers of infantile programming, among them Con mucha marcha (With a lot of march), TPH Club, Hyakutake and Los Lunnis, the latter one of his greatest commercial successes.

In 2004, changes were made in the strategy of La 2: information services are remodeled because Fran Llorente, presenter of La 2 Noticias, is chosen news director of TVE, while Lorenzo Milá became the host of Telediario of La 1. The new direction redirects the offer to the young public, with the advance of primetime at 9:30 p. m., the gradual disappearance of regional programming (except for a few blocks in Catalonia and Canary Islands) and the entry of series American as Six Feet Under, Two and a Half Men, The OC or Gilmore Girls. On 1 June 2010, the Board of Directors of RTVE made La 2 into a strictly cultural channel, positioning it as the reference for creativity and talent. From that same month, La 2 stopped broadcasting its sports programming (which moved to La 1 and Teledeporte) and infantile (which continued exclusively on Clan). Instead, it introduced cultural programming from the channel Cultural·es. Since 2014, primetime is covered by Spanish cinema cycles from Monday to Friday, and European films on weekends. The audience of La 2 has dropped to 2.6% audience share, similar to the children's channel Clan.

On 7 September 2017, during the presentation of the new season of the channel, Televisión Española announced the launch of the high definition signal of La 2, which started issuing 31 October 2017 in Madrid, 7 November 2017 in the rest of Spain (except Catalonia and Canary Islands), 14 November 2017 in Catalonia and 21 November 2017 in Canary Islands. With standard definition feed discontinued on 11 February 2024, it has only been available in HD ever since.