Дамита Джо: История альбома и скандал на Супербоуле.

Damita Jo is the eighth studio album by American singer Janet Jackson. EMI Music Japan released it first in Japan on March 22, 2004, before its release in Europe by EMI a week later. It was released in the United States by Virgin Records on March 30, 2004. Jackson began work on the album in August 2002, after finishing the All for You Tour, and continued until February 2004, with help from a wide range of producers including Kenneth "Babyface" Edmonds, Dallas Austin, Kanye West, and Scott Storch, in addition to Jackson's longtime collaborators, duo Jimmy Jam and Terry Lewis. Titled after Jackson's middle name, Damita Jo is an R&B, pop and hip hop album that explores themes of love and romance. Damita Jo debuted at number two on the US Billboard 200 and was considered a disappointment by the media compared to Jackson's previous efforts. To promote it, three singles were released: "Just a Little While", "I Want You" and "All Nite (Don't Stop)", while "R&B Junkie" was issued as a promotional single. Damita Jo received mixed reviews from music critics, who praised its production but were dismissive of its excessive sexual content and its overlong duration. It was nominated for Best Contemporary R&B Album, while "I Want You" received a nomination for Best Female R&B Vocal Performance at the 47th Annual Grammy Awards. The album sold three million copies worldwide. Jackson's performance at the Super Bowl XXXVIII halftime show prior to the album's release, which ended in Jackson's breast being accidentally exposed by surprise guest Justin Timberlake, had a major effect on the album's commercial performance. Conglomerates involved with the broadcast who received massive fines from the U. S. Federal Communications Commission (FCC), including Viacom and subsidiaries CBS, MTV and Infinity Broadcasting, enforced a blacklist of Jackson's singles and music videos, although Timberlake remained unaffected. The blacklisting drew controversy amongst critics, who declared the album and its singles to likely have been commercially successful had the incident not occurred.

In April 2001, Jackson released her seventh studio album All for You. It saw the singer working with new producers for the first time since Control (1986) while maintaining her partnership with Jimmy Jam and Terry Lewis. It debuted at number one in the United States, selling 605,128 copies on its first week, and had sold 3.1 million copies across the country as of September 2009, according to Nielsen SoundScan. Its title track became the first song by a female artist in the decade to reach number one in the United States, where it remained for seven weeks, becoming her second longest single to stay at the top. All for You received three nominations at the 44th Annual Grammy Awards, eventually winning Best Dance Recording for the title track. Following the album's release, Jackson embarked on the All for You Tour, which grossed over US$40 million in ticket sales. Upon completion of the tour in 2002, Jackson started recording a new album. Her longtime collaborator, Jimmy Jam, stated that they "talked about a million different possible things to do and finally decided to do a brand new album", as the singer was "itching to get back in the studio", hoping to release it in early 2003. As Jackson completed work on the album, she was featured as a performer on the Super Bowl XXXVIII halftime show, which took place on February 1, 2004, in Houston. At the end of the performance, guest artist Justin Timberlake pulled off a part of Jackson's costume, which accidentally exposed her right breast. Although the costume tear was orchestrated, her breast's exposure was not the intended result. However, the singer suffered backlash from the media, who accused her of planning the incident as a publicity stunt for her then upcoming album.

Recording sessions for Damita Jo lasted for a total of 18 months, the longest Jackson had spent recording an album. He clarified that was not a clear direction at that moment; they would write songs and see what they liked or not, as part of the discovery process. Austin worked with Jackson in Atlanta from late 2003 until early 2004 before deciding which songs would make the final cut. Songwriter Sean Garrett described being "starstruck", calling the session an essential part of his early career. "I thought working with Janet would change my life and it definitely did. The record put another big name on my list, but that was a really cool experience". Several collaborations were considered during the album's recording sessions. Jam discussed potentially writing a duet with Timberlake for the album in its initial stages, but never came to fruition. Sessions with Daniel Bedingfield, Mario Winans, and Diddy were also planned but did not take place. Other sessions with producers such as duo Dre & Vidal and 7 Aurelius took place, with the former revealing that he and Jackson had made "cutting edge, hard hitting dance music" for Damita Jo. However, the tracks did not appear on the final product. Like her previous releases, the concept for Damita Jo was influenced by Jackson's life and feelings at the time. Jam stated, "Her albums are always what she's thinking at the moment. [ ] Her thoughts may change six months from now. Her biggest thing is to be honest with her fans. Whatever stuff she wants to talk about, it's coming from her heart". as "more than a half dozen songs" had not been completed by that point.

The album's opening monologue, "Looking for Love", serves as a prelude to the album's content of romance and passion. Jackson deciphers society's unification within the desire for affection in a breathy tone over a spatial and "dreamy" electronic backing: "So many different characters live within us – all looking for love". The second song, "Damita Jo", is composed of hip hop and brittle funk. Next track "Sexhibition" is an electro infused funk song composed of "cleverly crafted" verbal puns, delivered with "saucy assertiveness". Upon its release, Damita Jo received mixed reviews from music critics. The album holds an average score of 53 based on 13 reviews on Metacritic. Steve Jones from USA Today observed that despite negative publicity surrounding the album, Jackson was not "sweating it musically", as she "freely pursues her sexual and love fantasies" on it, noting that "this is a happy, loving Jackson, as prone to romantic walks on the beach as to roadside quickies". For Jones, the singer's new collaborators induced a "freshening" effect while maintaining familiarity to her previous releases. Blender critic Ann Powers considered the record "artfully structured, unapologetically explicit", as well as "erotica at its friendliest and most well balanced", and noted that it "even erases the memory of Jackson's clunky Super Bowl breast baring". She added that "Jackson brings bliss back to a subject that too many dirty mouthed hotties have made tedious through overexposure." Neil Strauss of Rolling Stone wrote that Damita Jo "smacks of trying too hard", as it "wants to be all things to all pop fans". He also observed that "if reduced to a quarter of its size (it's twenty two tracks long), Damita Jo could be a great CD". Sal Cinquemani of Slant Magazine said it featured "a slew of the gooey, structureless sex ballads that have become Janet's staple", and although Jackson recruited new producers, "she doesn't really create a new sound for herself here". Cinquemani called the songs "Like You Don't Love Me" and "Moist", produced by Jam and Lewis, "two of the album's best". At the 47th Annual Grammy Awards, the album was nominated for Best Contemporary R&B Album, while "I Want You" received a nomination for Best Female R&B Vocal Performance. In addition, "All Nite (Don't Stop)" was recognized as the "Best Pop Song" at the 2005 BMI London Awards. Retrospectively, Damita Jo was considered one of the 120 Essential Pop Albums by The Daily Telegraph, with journalist Ben Thompson writing: "Listening to Michael's sister's luscious lost 2004 classic is like dining on a seven course meal entirely of melted marshmallows".

thumb|left|180px|Damita Jo debuted at number two on the US Billboard 200 behind Usher's (pictured) Confessions. In the United States, Damita Jo was predicted to sell around 200,000 copies within its first week of release, Damita Jo sold 381,000 copies during its first week, debuting at number two on Billboard 200 behind Usher's Confessions. It became Jackson's first album not to reach number one in the US since Dream Street (1984); however, the album garnered Jackson's second best sales week of her career since Nielsen SoundScan began tracking sales in 1991. It remained inside the chart for 19 weeks. As of March 2009, Damita Jo has sold 1,002,000 copies in the United States. It was certified platinum by Music Canada (MC) and gold by the Recording Industry Association of Japan (RIAJ) for sales of 100,000 copies in each country. It was certified gold by the Recording Industry Association Singapore (RIAS) in June 2004 or even 3 million copies worldwide, which was considered a "disappointment" in the media compared to Jackson's previous efforts. LA Weeklys Ernest Hardy observed its first week sales to be "far stronger than those of recent releases by Madonna, Britney, Whitney or J Lo". Regarding the album's commercial performance, Jackson stated, "Of course everyone wants to sell records and be number one. And I think that's important. But for a lot of artists today, it's all about the money as opposed to the art. What happened to artists creating this wonderful body of music that touches people and changes their lives? ".

Following the incident at the Super Bowl halftime show performance, conglomerates involved with the broadcast were heavily fined by the FCC and taken to court for several years in proceedings that reached the Supreme Court. In retaliation, the aforementioned conglomerates—Viacom (including CBS; MTV, the halftime show's producer; and radio station group Infinity Broadcasting) and Clear Channel Communications— enforced a blacklist of Jackson's singles and music videos on many radio formats and music channels, as CBS's chairman Les Moonves deemed Jackson's apology as "insufficient". The boycott was placed into effect prior to the release of Damita Jo, affecting her subsequent albums, and ended with the release of Discipline (2008). Timberlake, who performed with Jackson during the incident, did not receive the same treatment. Quote box|quote="MTV's 'Spanking New' videos in heavy rotation include a gyrating, cleavage baring Beyoncé [in 'Naughty Girl'] and a bleeped out Eminem with his group D12 ['My Band']. Yet the sedate new video from Janet Jackson—a fixture on the cable channel for almost two decades and its first 'MTV Icon'—has been absent from its playlist. Meanwhile, Jackson's name had barely been mentioned on MTV—unusual for a superstar whose previous projects have typically gotten heavy promotion".|width=30%|source=—The Associated Press about the absence of Jackson's videos on MTV. its performance shifted when the blacklist was commenced, virtually disappearing from airplay "without much fanfare" less than two months after its release. The boycott drew attention from critics when providing commentary on the album. Langston Wertz Jr. of The Charlotte Observer commented that the incident made Jackson one of "the most villified female artists of all time" in the media, and as a result, "radio wouldn't play it and MTV wouldn't play her videos for 'I Want You' and 'All Nite', two songs that would've been out of the park hits at any other point in Jackson's career". Allan Raible of ABC News expressed that "had the Super Bowl incident not happened, I have a feeling the rock edged 'Just a Little While' and the Kanye West assisted 'Strawberry Bounce' would have been enough to make the album more of a success". Additionally, Doug Rule of the Metro Weekly pointed out that "the best tracks on Damita Jo are likely to be barred from commercial airtime" due to the blacklist, adding "in the case of first single 'Just A Little While,' never really [got] past go" as a reflection of the blacklist. Commenting on Jackson's absence on MTV after the Super Bowl performance, Jam said, "You can probably read between the lines with MTV. I would guess that if MTV wanted to play it, they would, but this is just speculation on my part. It certainly could raise a few questions if you have an investigative mind". Roger Friedman of Fox News ridiculed the decision, stating, "One thing is certain, however: Janet is being scapegoated for her Super Bowl 'wardrobe malfunction'. [ ] Imagine that MTV, where illiteracy and lewdness thrive most of the day, would banish Janet's new video because of her "reputation". Who are they trying to kid? Of course, MTV is a corporate cousin of CBS, where the original snafu happened. But that's just a coincidence! ".

Several critics observed that the theme of Damita Jo has influenced artists when using similar concepts of alternate identities within album campaigns, regarding Jackson as the trendsetter in which singers "declare themselves in possession of multiple personalities". Spears stated that an alternate persona Britney Jean lives inside her, in a similar means to Jackson expressing that Damita Jo was one of the characters that lives inside of her. She also appeared topless on its cover. Several critics observed Beyoncé's persona Sasha Fierce and her album I Am Sasha Fierce (2008) to be influenced by Damita Jo. The Sydney Morning Heralds Bernard Zuel pointed out that similarly to Jackson's concept, Beyoncé had a persona who "takes over when it's time for me to work and when I'm on stage, this alter ego that I've created kind of protects me and who I really am". Eric R. Danton of the Hartford Courant commented, "her musical forebear Janet Jackson is occasionally known as Damita Jo, so why shouldn't Beyoncé have an alter ego, too? ".