Алекс Осборн: Создатель брейнсторминга и рекламный магнат

American advertising executive, creator of brainstorming

Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named brainstorming.

In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager of BDO's Buffalo branch. He was largely responsible for the 1928 merger of BDO (Barton, Durstine & Osborn) with the George Batten Company to create BBDO. After years of success and having survived the Great Depression, BBDO underwent a crisis in 1938, losing many of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account. In 1939, he became BBDO's executive vice president after Durstine resigned. Osborn was crucial in recruiting many top employees, including Ben Duffy, who eventually became the president of BBDO.

Osborn became increasingly active as an author, and published several books on creative thinking. In his 1942 book How To Think Up he presented the technique of brainstorming, which had been used at BBDO. Eventually, Osborn's writing career overtook his work in advertising, and in 1960, after more than forty years, he resigned from BBDO's board of directors. In 1954, Osborn set up the Creative Education Foundation, sustained by the royalties earned from his books. Along with Sidney Parnes, Osborn developed the "Osborn Parnes Creative Problem Solving Process" (commonly referred to as CPS). He co founded the Creative Education Foundation's Creative Problem Solving Institute, the world's longest running international creativity conference, and CPS has been taught for more than 50 years.

On September 15, 1916, he married Helen Coatsworth, the daughter of a wealthy Buffalo lawyer. They had five children: Katharine, Joan, Marion, Russell, and Elinor. Osborn died of cancer May 5, 1966, in Roswell Park Memorial Institute, where he had been a patient since April 1, 1966. He was 77 years old. He was cremated and his ashes are in a niche at Forest Lawn Cemetery in Buffalo, New York.