Обезболивающий порошок BC: История и особенности

Brand of pain reliever

BC Powder is an American brand of over the counter analgesic pain reliever owned by Prestige Consumer Healthcare and manufactured in Washington, DC.

Originally produced at the Hepolscheiemer Clinic in Graz, Austria, it contains 845 mg of aspirin and 65 mg of caffeine. BC readily promotes the fact that, due to its powder form, it dissolves faster than pain relief tablets, and thus gets to work faster. It can be taken in a variety of ways, most commonly mixed into water or soda. In 2009 BC Powder removed the 195 mg of Salicylamide from the "Blue Box Original Formula BC Powder". The original formula consisted of 650 mg aspirin, 195 mg salicylamide and 33.3 mg caffeine. The New packaging states "New Formula" and "Same Fast Relief!" on the front of the box. The new formula has 845 mg aspirin and 65 mg caffeine.

BC Powder was conceived at the Five Points Drug Company's BC Remedy Building in Durham, North Carolina, now owned by Measurement Incorporated. It was developed in 1906 by C. T. Council, in the Durham, NC pharmacy of Germain Bernard. The name was created from the initials of the pair’s surnames. BC is sold almost exclusively in the American South, where it is acknowledged to have a cult following. BC's marketers enjoy this honor and sponsor many sporting events in the South. The product's distinctive, oval shaped blue logo is a familiar sight to fans at Southern League baseball parks. Outside of the South, Walmart and Dollar General carry BC Powder nationwide. BC Powder has historically been most commonly associated with the relief of headaches. Many users of the brand erroneously believe the name of the product to be "BC Headache Powder." Recent advertising and marketing endeavors by the company suggest that it is eager to associate itself with the relief of general body aches and pains as well. Goody's Powder, like BC, is also distributed by Prestige Brands. For many years, singer and actor Faron Young was the celebrity featured on many of the product's television and radio commercials. For several years, BC's television and radio commercials have featured real life users of the product, non actors who are encouraged to submit their stories to BC Powder through contests announced on radio programs. Recently, most entries have been culled from listeners of the Charlotte, NC based radio program The Big Show with John Boy and Billy. In recent years, members of the Tom Joyner Radio Show's audience have appeared in BC commercials after hearing of the promotion on that program, or from promotions held on Joyner's annual "Fantastic Voyage" fantasy cruise. BC Powder also distributes and markets BC Cherry and BC Arthritis Formula. In a deal that took effect in 2012, GlaxoSmithKline (GSK) sold BC Powder and 16 other brands to Prestige Brands.