Did It Again (песня Кайли Миноуг)

1997 single by Kylie Minogue

"Did It Again" is a song by Australian recording artist Kylie Minogue, originally featured on her sixth studio album Impossible Princess (1997). The song was released as the album's second single on 24 November 1997 through Mushroom, Deconstruction, and BMG. Minogue had written the track with Steve Anderson and Dave Seaman, and it was produced by Minogue in collaboration with Brothers in Rhythm. Backed by guitars and drum, "Did It Again" is a pop rock track in which Minogue sings about her self consciousness and self hatred. Critical response to "Did It Again" was mostly positive; some critics praised the song's composition and highlighted it as a career stand out track. In Australia, "Did It Again" peaked at number 15 on the Australian Singles Chart and was certified gold by the Australian Recording Industry Association (ARIA). In the United Kingdom, it peaked at 14 on the UK Singles Chart. Pedro Romhanyi directed the song's music video, which features Minogue battling it out as four separate personas designated by the media; 'Cute Kylie', 'Dance Kylie', 'Sex Kylie' and 'Indie Kylie'. To promote "Did It Again", Minogue performed the track on The National Lottery Live and MTV UK. It was later included on her 1998 concert tour Intimate and Live Tour. The song was subsequently included on Minogue's compilation albums Ultimate Kylie (2004) and Step Back in Time: The Definitive Collection (2019).

In 1997, the British media reported that she was anorexic, labelling her "Kylie Thinogue". Minogue had been told about the rumours and, as a response, wrote the track "Did It Again". The song discusses telling herself off when she does not learn from her past mistakes. She commented that "Some of the songs from Impossible Princess are close to the heart, but this song was a little voice on my shoulder."

"Did It Again" was recorded at Real World, Sarm West and DMC Studios in England, and was mixed by Alan Bremnar at Real World. Michael Dwyer from Western Australia magazine commented on Minogue's departure from dance music and bubblegum pop and her maturity since her work with Stock, Aitken and Waterman, stating "Some Kind of Bliss and Did It Again have already proved our Kylie has more tricks up her sleeve this time than Stock, Aitken and Waterman ever dreamed of and her sixth album harbours more strings to her carefully cultivated bow." British writer Sean Smith, author of Kylie (2014), commented that "Did It Again" was another track, along with "I Don't Need Anyone", from Impossible Princess that "didn't really sound like Kylie". He further commented that "Did It Again" was "a blend of drums and electric guitar that might have found its way onto The Beatles' famous Revolver album." Reviewing her compilation album Greatest Hits 87–97 (2003), Michael Paoletta from Billboard magazine viewed the composition as progressive rock. The single version edits the intro of the song and is slightly faster in tempo.

"Did It Again" received positive reviews from most music critics. Allmusic's Chris True, who also reviewed the parent album, highlighted it as a stand out track from her career. MacKenzie Wilson from Allmusic also selected "Did It Again" as a stand out from her compilation Hits+. Jack Foley from Indielondon. co. uk called "Did it Again" one of Minogue's "chart busters" that "continue to fill the dancefloors despite being relentlessly over played in their heyday." Darrin Farrant from The Age said "Best of the Impossible Princess bunch was clearly Did It Again, Minogue smiling and strutting, the crowd joining her to sing every word." Gary James from Entertainment Focus praised all her co written and self penned tracks. Avoledo from BlogCritics. org described the song as blunt, but said it is a "cunning and self aware look at celebrity without even mentioning fame." Guillermo Alonso, from the Spanish edition of Vanity Fair, compared Minogue's vocals to those of Shirley Manson and named "Did It Again" her 39th best single. A reviewer from Music Week magazine awarded "Did It Again" three stars out of five, stating that Minogue's vocals "takes a stroppy edge", but "it's not strong enough to do much better than the modest performance of Some Kind of Bliss." Natasha Tripney from musicOMH said: "'Did It Again' reminds you of her valiant but wildly misjudged attempt to morph into Indie Kylie circa 1997, only really serving to highlight the limitations of her voice in the process." Michael R. Smith from Daily Vault felt the song represented the album "perfectly" and had labelled the songs as "undiscovered gems". Smith felt the song was "another underrated song" from the Impossible Princess album and labelled it an "indie classic". At the 1998 ARIA Music Awards, "Did It Again" was nominated for Single of the Year but lost to Natalie Imbruglia's single "Torn," respectively.

"Did It Again" entered at number 21 on the Australian Singles Chart. The song peaked at 15, her highest charting and first top 20 single from Impossible Princess. The song lasted 17 weeks in the top 50, one of her longest spanning singles in the chart. The song was certified gold by the Australian Recording Industry Association (ARIA) with shipments of 35,000 units. It stayed in the top 100 for eight weeks and became highest charting single from the album alongside "Breathe".

Minogue performed "Did It Again" on The National Lottery Live, and performed the song alongside "Some Kind of Bliss" and "I Don't Need Anyone" on her performance with MTV on 4 October 1997. After the single charted in the UK, she performed it on Top of the Pops on 5 December 1997, where she wore the 'IndieKylie' outfit from the video whilst three drag queens represented the other three personas from the video. Minogue included the song on the set list for her 1998 concert tour Intimate and Live. The performance was recorded on 30 June and 1 July at Capitol Theatre in Sydney, and appeared on the related CD and DVD. It was performed at selected shows on her 2001 On a Night Like This tour. "Did It Again" has been featured on many of Minogue's compilation albums. Its first appearance was on her 2000 Deconstruction compilation Hits+ and on her 2001 BMG greatest hits compilation album Confide in Me, a compilation of the majority of her singles and tracks from her Deconstruction period; Heather Phares from Allmusic praised the Impossible Princess tracks including "Did It Again". It then appeared on her 2004 compilation albums Artist Collection and, which included most of her Impossible Princess era, Ultimate Kylie through Parlophone and on the first disc of Confide in Me: The Irresistible Kylie released in July 2007 by UK independent label Music Club. The song's last appearance was on the third disc of Step Back in Time: The Definitive Collection released in November 2019 by BMG. The Trouser Enthusiasts' Goddess of Contortion remix and Razor n Go remix appeared on her 1998 remix compilations Mixes and Impossible Remixes.