Телевидение в Германии: история и современность

Overview of television in Germany
Television in Germany began in Berlin on 22 March 1935, broadcasting for 90 minutes three times a week. It was home to the first regular television service in the world, named Fernsehsender Paul Nipkow. In 2000, the German television market had approximately 36.5 million television households, making it the largest television market in Europe. Nowadays, 95% of German households have at least one television receiver. All the main German TV channels are free to air.

In 1948 the British occupation forces allowed NWDR to broadcast television programmes for the British zone. Other regional networks also started to launch television in their own areas. Meanwhile, the GDR was launching its own television service, Deutscher Fernsehfunk (DFF), based on the Soviet model. A regular schedule began through the cooperation of all ARD members in 1954. Basic principles in the central areas of entertainment, information and enlightenment were established and television plays developed as the medium's own specific art form. Improvements in technology and programming, as well as reduced prices, led to a steady increase in licence holders, and the number of licenses passed the 1 million mark in October 1957. On 1 April 1963, the long promised second TV network, the Zweites Deutsches Fernsehen (Second German Television) started. Unlike ARD, which was regionalized and had its roots in radio, ZDF was a centrally organized channel devoted solely to television. On 25 August 1967, at 9:30 a. m. on both ARD and ZDF, vice chancellor Willy Brandt started the era of colour TV in West Germany by pressing a symbolic launch button at the International Radio and TV Fair in West Berlin. East Germany started DFF2 in 1969, and introduced colour programming on both channels. In 1972, the DFF was renamed, dropping the pretense of being an all Germany service and becoming Fernsehen der DDR (GDR Television) or DDR FS. Its two channels became known as DDR1 and DDR2. The first two privately financed TV networks, RTL plus (short for Radio Television Luxemburg) and SAT 1, started their programming in West Germany in 1984. (Previously RTL broadcast from Luxembourg but was only received in parts of Southwestern Germany). After reunification, the TV stations of the German Democratic Republic were dissolved and the remnants were used to found new regional networks, e. g. the Mitteldeutscher Rundfunk (Central German Broadcasting), as part of the ARD. In addition, more private TV stations opened, becoming available through cable, satellite and in some cases, over the airwaves.

Today, with almost 40 million TV households, 365 TV channels licensed in Germany and a total market volume of €9,615 million in 2008, Germany represents one of the biggest and most diversified TV markets in the world. The strongest revenue segment in Germany is public funding (€4,430 million in 2008), followed by advertising (€4,035 million) and subscription (1,150 € million). This dominant market position of public and advertisement funded free TV channels in Germany explains why the German pay TV segment is significantly underperforming in an international comparison. In terms of total TV viewing market share Germany's market leaders in 2023 were again the two biggest public service channels (ZDF with 14.6% and Das Erste with 11.9%) and the two leading commercial channels (RTL with 7.9% and Sat.1 with 4.7%). In a 2010 survey half of German television viewers said they often found nothing to watch on television. The Germanophone sphere is the largest market for dubbing in Europe. Foreign TV shows and other formats are often dubbed into German, while subtitled formats with the original language are also becoming more popular.

Germany's sole subscription channel Premiere had its heyday around the millennium. Premiere offered telecasts of the German football league – the Bundesliga, but they lost the broadcasting rights in 2006 to a newly formed competitor – Arena. Premiere was the brainchild of the former television czar, Leo Kirch. He went into insolvency after a decade of losing viewers from his subscription channel, DF1 (Digital TV 1). The company regained some ground with its new manager Georg Kofler. In 2005, several German cable companies created a new challenger to Premiere ARENA. The participating companies are iesy (Hesse) and ish (TV) (North Rhine Westphalia) through their combined partnership called "Unity Media". Arena, a rather small company, wanted to buy the pay TV rights to the German Bundesliga and won by a decision of the marketing directorate of the DFL. The rights to broadcast the Bundesliga is regarded as lucrative in the German television market, so previous rights holders Premiere suffered a wounding blow to their business model. Arena held the rights from 2006 to 2008. Further negotiations were due in 2008 for the broadcasting of the Bundesliga.

Technology Total households Relative households Satellite 17,779,000 46.1% Cable (digital) 11,229,000 29.1% Cable (analogue) 6,630,000 9.9% DVB T 3,865,000 10.0% DSL TV 1,899,000 4.9% All 38,557,000 100%

DVB C transmission started in 2004 with pay TV Premiere and digital versions of the analogue channels. The rather late changeover to DVB was caused both by the long process of selling the infrastructure of former monopolist Deutsche Telekom to others and the fact that the cable network ends at the curb or property, with the in house cable in large apartment buildings being operated by a different company. Due to this, the new owners of Deutsche Telekom's cable network were in many cases not able to offer new products directly to the viewer. By 2006, there were three major cable operators, Unity Media in Hesse, North Rhine Westphalia and Baden Württemberg and by far the largest, Kabel Deutschland in the other 13 states. Today, all companies offer about 200 TV channels by DVB C, which includes some 70 channels at no extra charge as well as a number of pay per view offers and subscription based packages (like the HD broadcasts of privately owned channels, comparable to HD+ on satellite). In addition to that pay TV broadcaster Sky Deutschland is also available. In some very large apartment complexes a number of local and national companies operate an in house cable network which is fed solely by its own satellite antenna on the building, not the local cable operator. The satellite channels are either transcoded into analogue transmission, receivable by any TV set without extra equipment, or into DVB C.

As of 2014, still 17.2% of Germany transmits television with analogue cable signals, compared to 29.1% of digital cable; this similar to the situation in the Netherlands, Sweden and Belgium, where analogue cable is also still widely used.

Terrestrial reception had lost most of its users by the 1990s due to extensive cable and satellite coverage. In a two step process analogue terrestrial TV broadcasting in the states of Berlin and Brandenburg was switched off in 2003 and replaced by DVB T, in 2005, about two thirds of Germany's states began to replace analogue transmission. By 2006, all metropolitan and most rural areas had moved to digital transmission. Today, only foreign army bases and some local TV stations still broadcast on analogue. While the public broadcasters ARD and ZDF transmit throughout Germany, commercial stations often are only available within metropolitan areas, so the number of available channels varies between about 10 and 30. All DVB T1 channels were free to air and the broadcasters rented transmission services directly from a transmitter operator, usually Media Broadcast. ARD stations also use their own transmitters. In June 2016, a gradual switch over from DVB T with MPEG 2 encoding to DVB T2 with HEVC encoding has commenced. The first phase included one new multiplex broadcasting six channels in selected urban areas, in addition to the old DVB T standard. The DVB T2 channels are broadcasting in 1080p50. The commercial channels are encrypted and part of the "Freenet TV" Package. The final switch over to DVB T2 occurred in steps, starting with major metropolitan areas who switched on 29 March 2017. The last transmitter is planned to switch in 2019.

Almost all fictional programs on German television are regular TV series. While the public broadcaster(s) predominantly own(s) the productions that are broadcast, the private stations/networks often put on series licensed from abroad, mainly the United States. Peaking in the 1990s, the private channels had aired self produced series such as Der Clown (1996–2000), Alarm für Cobra 11 – Die Autobahnpolizei (Alarm for Cobra 11 The Motorway Police) (since 1996), The Sentinel (1994–1996), Alpha Team The Lifesaver in OP (1996–2005) or Wolff's Turf (mainly from 1992 to 2006) with great success. Since the late 2000s, the amount of original series on the private broadcasters has markedly declined. The highest rated series is the crime drama Tatort, which airs almost every Sunday on public broadcaster ARD. It has run since 1970 and has featured several casts, that are not related to each other.