Swansea Enterprise Park

The Swansea Enterprise Park (Parc Anturiaeth Abertawe) is a combined business park, retail park and industrial estate in Swansea, Wales. In 1981 it became the first enterprise zone in the United Kingdom, and the largest. Originally it was named the Swansea Enterprise Zone. The designated area covers parts of the Llansamlet and Morriston wards in the Lower Swansea valley, Wales. The Enterprise Park is the largest commercial district and the largest out of town shopping district of Swansea. Major employers at the site include Morganite, Alberto Culver, Viskase, The Land Registry and Welsh Water. For many years this was a post industrial wasteland until regeneration in the 1980s. The regeneration has attracted many light industries, offices and in particular retail outlets to Swansea. The Morfa Shopping Park is located adjacent to the enterprise park to the south in Landore and the Swansea Vale regeneration area is located just to the north. The retail park of the Swansea Enterprise Park was largely unplanned and followed the relaxation of planning controls and local taxes following the area's designation as an enterprise zone. In 1996 a number of local retailers attempted to rebrand the area as the "Swansea Lakeside Shopping Park".

In the heart of the enterprise park is a lake called Lake Fendrod The lake is home to swans. Boating and fishing are popular pastimes on the lake. Fish stocks in the lake include Carp, Tench, Bream, Roach, Koi, and several other species. There is a footpath encircling the lake, and another hidden lake in the area is Half Round Pond to the west of Siemens Way. In August 2011 a series of outdoor gym equipment was installed by The Great Outdoor Gym Company. The equipment is located at the front of the lake, adjacent to the footpath and in close proximity to the car park. The outdoor gym contains several cross trainers, exercise cycles, amongst other popular gym equipment.