Эволюция телевизионных новостей в США.

Aspect of news broadcasting

Television news in the United States has evolved over many years. It has gone from a simple 10 to 15 minute format in the evenings, to a variety of programs and channels. Today, viewers can watch local, regional and national news programming, in many different ways, any time of the day.

Lowell Thomas hosted the first ever, regularly scheduled news broadcast on American television in March 1940; it was a simulcast of his nightly 6:45 PM NBC network radio newscast, with the television broadcast seen only in New York City over what was then experimental TV station W2XBS. The television simulcast lasted for only a few months. In June 1941, W2XBS became pioneering NBC television station WNBT (now WNBC). The first serious attempt at dedicated television news broadcasts in the United States was by CBS. Upon becoming commercial station WCBW (now WCBS TV) in 1941, the pioneer New York CBS television station broadcast two daily news programs, at 2:30 and 7:30 p. m. weekdays, anchored by most of the newscasts featured Richard Hubbell reading a script with only occasional cutaways to a map or still photograph. When Pearl Harbor was bombed on Sunday, December 7, 1941, Ray Forrest, WNBT’s announcer, broke into the broadcast of the movie Millionaire Playboy with news of the attack. According to The Magic Window: American Television, 1939 1953, news of the attack on Pearl Harbor constituted television’s first bulletin and Sam Cuff of WNBT’s Face of the War stood in front of a map showing viewers where the Japanese attacks occurred. WCBW (which was usually off the air on Sunday to give the engineers a day off), took to the air at 8:45 PM with an extensive special report. The national emergency even broke down the unspoken wall between CBS radio and television. WCBW executives convinced radio announcers and experts such as George Fielding Elliot and Linton Wells to come down to the Grand Central Station studios during the evening and give information and commentary on the attack. The WCBW special report that night lasted less than ninety minutes, but that special broadcast pushed the limits of live television in 1941 and opened up new possibilities for future broadcasts. As CBS wrote in a special report to the FCC, the unscheduled live news broadcast on December 7 “was unquestionably the most stimulating challenge and marked the greatest advance of any single problem faced up to that time.” Additional newscasts were scheduled in the early days of the war. In May 1942, WCBW (like almost all television stations) sharply cut back its live program schedule and the newscasts were canceled, since the station temporarily suspended studio operations, resorting exclusively to the occasional broadcast of films. This was primarily due to the fact that much of the staff had either joined the service or were redeployed to war related technical research, and to prolong the life of the early, unstable cameras which were now impossible to repair due to the wartime lack of parts. In May, 1944, as the war began to turn in favor of the Allies, WCBW reopened the studios and the newscasts returned, briefly anchored by Ned Calmer, and then by Everett Holles. After the war, expanded news programs appeared on the WCBW schedule—renamed WCBS TV in 1946—first anchored by Milo Boulton, and later by Douglas Edwards. On May 3, 1948, Douglas Edwards began anchoring CBS Television News, a regular 15 minute nightly newscast on the rudimentary CBS Television Network, including WCBS TV. It aired every weeknight at 7:30 PM, and was the first regularly scheduled, network television news program featuring an anchor (as mentioned, the nightly Lowell Thomas NBC radio network newscast was simulcast on television locally on NBC's WNBT—now WNBC—for a time in the early 1940s and the previously mentioned Richard Hubbell, Ned Calmer, Everett Holles and Milo Boulton on WCBW in the early and mid 1940s, but these were local television broadcasts seen only in New York City). The NBC Television Network's regularly scheduled news offering at the time NBC Television Newsreel was simply film with voice narration. In 1950, the name of the nightly news was changed to Douglas Edwards and the News, and the following year, it became the first news program to be broadcast on both coasts, thanks to a new coaxial cable connection, prompting Edwards to use the greeting "Good evening everyone, coast to coast." The broadcast was renamed the CBS Evening News when Walter Cronkite replaced Edwards in 1962. Edwards remained with CBS News with various daytime television newscasts and radio news broadcasts until his retirement on April 1, 1988.

There were irregularly scheduled, quasi network newscasts originating from NBC's WNBT in New York City and reportedly fed to WPTZ (now KYW TV) in Philadelphia and WRGB in Schenectady, NY prior to the regularly scheduled NBC Television Newsreel, such as Esso sponsored news features as well as The Face of War and The War As It Happens. In the final days of World War II, irregularly scheduled NBC television news and newsreel programs were broadcast which were also seen in New York, Philadelphia and Schenectady on the relatively few (roughly 5,000) television sets which existed at the time (early to mid 1940s). Later in 1948, when sponsored by Camel Cigarettes, NBC Television Newsreel was renamed Camel Newsreel Theatre and then, when John Cameron Swayze was added as an on camera anchor in 1949, the program was renamed Camel News Caravan. On CBS in 1948, CBS Television News premiered on the network in May with on camera anchor Douglas Edwards, later retitled Douglas Edwards and the News. CBS Television also featured public affairs programs such as Longines Chronoscope which featured newsworthy public figures, and which ran from June 1951 to April 1955 at 11pm ET. The DuMont Television Network had The Walter Compton News (June 1947 – 1948), I. N. S. Telenews and Camera Headlines (1948–1949), and DuMont Evening News (September 1954 1 April 1955). However, Edward R. Murrow is widely regarded as the most important figure in the early days of U. S. television news. On his weekly news show See It Now on CBS, Murrow presented live reports from journalists on both the east and west coasts of the United States—the first program with live simultaneous transmission from coast to coast. See It Now focused on a number of controversial issues, but its most memorable moment was a 30 minute special on March 9, 1954, entitled "A Report on Senator Joseph McCarthy," which contributed to the eventual political downfall of the senator.

NBC's Camel Newsreel Theatre was later expanded to 15 minutes and renamed Camel News Caravan when John Cameron Swayze was added as an on camera anchor in 1949. The show was succeeded by the Huntley Brinkley Report in 1956, featuring a duo anchor format with Chet Huntley and David Brinkley. On September 9, 1963, the Huntley Brinkley Report expanded to 30 minutes, following a similar move by CBS. It was renamed NBC Nightly News in 1970, after Huntley's retirement. Initially, NBC Nightly News was presented by two anchors from a rotating group of three: Brinkley, John Chancellor, and Frank McGee. A year later, Chancellor became sole anchor, and Brinkley provided commentaries. (McGee became host of Today.) In 1976, Brinkley rejoined the program as co anchor. He continued in that role until 1979, when Chancellor resumed anchoring the program solo. Chancellor moved to the role of commentator in 1982 and was succeeded by a team of Tom Brokaw in New York and Roger Mudd in Washington. Brokaw became sole anchor in 1983. CBS launched CBS Television News in May 1948 to compete against the NBC newsreel programs, hosted on camera by Douglas Edwards, it was renamed Douglas Edwards with the News in 1950. In 1962, Walter Cronkite landed the anchor seat, which he would hold until 1981, and the program's name was changed to CBS Evening News. On September 2, 1963, the show expanded from 15 to 30 minutes. In the 1970s, CBS Evening News was the dominant newscast on American television, and Cronkite was often cited as the "most trusted man in America." After Cronkite's retirement in 1981, Dan Rather became the anchor of CBS Evening News. He was joined by co anchor Connie Chung from 1993 to 1995. ABC Evening News began airing in 1953, hosted by John Charles Daly. Daly had been a well known CBS radio correspondent, though today he is best remembered as the emcee of CBS's long running game show, What's My Line?, which he hosted while serving as ABC's anchorman. Daly left ABC in 1960 and was succeeded by a frequently expanding list of successors that included John Cameron Swayze, Bill Laurence, Bill Sheehan, Ron Cochran, a young Peter Jennings, and Bob Young. In 1968, Frank Reynolds became anchor of the program, and it soon expanded from 15 minutes to 30 minutes. A year later, Howard K. Smith joined as co anchor, reporting from Washington. In early 1971, Harry Reasoner left CBS News and replaced Reynolds as the New York anchor. Reasoner became the sole anchor in 1975, and Smith provided commentaries. In 1976, Barbara Walters joined the program as Reasoner's co anchor in New York, thus becoming the first woman to serve as a regular network news anchor. (Marlene Sanders had previously served as an occasional substitute anchor). Other women who would occasionally appear in daytime and weekend anchor roles in earlier days were Pauline Frederick of ABC and NBC and Nancy Dickerson of NBC. From the early 1970s forward, females such as Lesley Stahl of CBS, Carole Simpson of ABC and Jessica Savitch of NBC began to appear in significant on camera newscasting roles. Reasoner was very unhappy with the addition of Walters, and the two did not work well together. With Roone Arledge as President of ABC News, the ABC Evening News was rebranded as ABC World News Tonight around 1977 with a trio of anchors: Frank Reynolds, Peter Jennings and Max Robinson. Jennings assumed solo anchor responsibility in 1983 following Reynolds's death.

Brokaw, Rather, and Jennings became the familiar faces of network news for more than two decades. But changes began in December 2004, when Brian Williams took over from Brokaw as anchor of NBC Nightly News, after Brokaw's well anticipated retirement, announced in 2002. Rather also retired from the anchor seat of CBS Evening News in March 2005, albeit quite abruptly, after it was discovered that CBS used documents whose authenticity could not be verified in a report on George W. Bush's Air National Guard record. Jennings stepped away from the network anchor seat as well in April 2005, after he announced that he had lung cancer and would undergo chemotherapy. After the announcement, ABC World News Tonight was hosted by Bob Woodruff and Elizabeth Vargas. Jennings died in August 2005 and ABC named Vargas and Woodruff as co anchors of the broadcast in January 2006. Later that month, Woodruff and cameraman Doug Vogt were injured in a roadside bomb attack while on assignment in Iraq. His injuries were so severe, it became apparent he would not return to the anchor chair, although he eventually recovered enough to return as an occasional correspondent. Vargas continued on the broadcast, until May 2006, when she announced she was stepping down and going on maternity leave.

The advent of cable television in the United States led to the eventual birth of cable news. On June 1, 1980, Ted Turner launched CNN, the first 24 hour cable news operation, and sister channel Headline News followed in 1982. CNN gained reputation significantly with its 1991 coverage of the Gulf War. The success of CNN inspired many other 24 hour cable news stations. In 1996, Fox News and MSNBC were launched to compete with CNN. In 1981, the Financial News Network was launched, with a focus on finance and business news. CNBC was launched in 1989, and bought FNN in 1991. Bloomberg Television was launched in 1994, CNNfn in 1995, and Fox Business Network in 2007. Regional cable news operations, such as New England Cable News, NY1, and Pittsburgh Cable News Channel, have also gained prominence among regional viewers. The programming styles vary among these cable news channels, but often feature morning shows, along with blocks of rolling news coverage hosted by various personalities throughout the day. During the evening and primetime hours on weekdays, most cable news networks devote their lineups to opinion based news and interview programs hosted by pundits. Most U. S. cable news networks do not provide live programming during the overnight hours aside from short updates at the top of the hour, electing to air repeats of their evening programming instead. Some networks may source late night programming from a sister international news service, such as CNN International for CNN. An increasing trend, especially in recent years is that cable networks have become more opinion driven during the daytime. Fewer stories are covered but are reported with greater depth and opinion. Panelists representing both sides of an issue appear during most newscasts to discuss them, especially on issues of a political nature. Cable news networks also increasingly utilize newspaper reporters, particularly those affiliated with the New York Times and Washington Post to provide more details and offer their insights on top political stories. Since the 21st century, more explicitly ideological channels have arisen; in 2000, the left wing nonprofit Free Speech TV took its modern form, while later entries included four conservative for profit channels (Blaze TV, i24, OAN, Newsmax TV) and the alt right InfoWars.

As the Internet becomes more prevalent in American lives, television news operations learn to adapt and embrace new technologies. Today, most television news operations would publish the text of the stories aired during their newscasts on their websites. Some of them, including all the network and national cable news operations, post videos of the stories for visitors to their websites. Most stations now offer a livestream of their local newscasts on their websites or mobile apps. This makes it possible for viewers outside a local station's viewing area to see its newscasts. However some footage, notably sport footage, may be blocked from the livestream for rights reasons. Broadcast networks also offer their evening newscasts on their website and/or as a podcast. Cable networks provide livestreams of their channels as well as reruns of some of their programmes through their websites and mobile apps but access to those channels is restricted to viewers with an existing cable/satellite subscription that includes the channels in question. Some anchors, reporters, and notable news programs also have blogs that take viewers behind the scenes of their news operation or provide a forum for either the personalities or viewers to air their opinions. In recent years, these news outlets have also provided an avenue for amateurs with digital or mobile phone cameras to send video created by them to be used in the broadcast and website. Television journalists are acquiring skills for the convergence between television and the Internet. Social media has also become a fixture on the news as most networks, news programmes and key personalities maintain Facebook and Twitter accounts to let viewers get late breaking news, find out what's going on behind the scenes, as well as give comments and questions.

Technological advancement is also changing the ways news is gathered and edited. The newsreel days are long gone. Reporters do not use film anymore. Television journalists are capturing images and sound on video and DV. Some stations even begin gathering and reporting news in high definition television. Even editing and archiving systems are evolving, as more and more stations convert to non linear editing systems, and storing file footage on computer servers rather than tapes. With digital cable comes on demand news programming. News operations slowly begin to feel the burden to generate news content on a 24 hour news cycle, while keeping material fresh on their regularly scheduled newscasts. This means around the clock coverage. Rather than having a certain deadline for scheduled newscasts to meet, reporters have to file stories as fast as they can. Producers, on the other hand, have to find more ways to keep news stories "fresh" to the viewers.

Over the years, television news in the U. S. has evolved into a variety of formats. Local news and network news, once similar in having slow paces and low story counts, are now quite different in styles and tunes.

In the early days, local newscasts were seen more as a public service. The style was straightforward. A newscast was divided into three "blocks": news, sports, and weather. The news block was divided into national, international, and local stories. These newscasts usually had a solo anchor, with others announcing sports and weather as well. The stories aired were generally not covering controversial or upsetting conflicts because the main purpose was to attract a wide audience in order to sell expensive commercial air time. This format is retained by some stations, though usually in smaller markets or higher education broadcasting training departments where there are not an abundance of everyday news stories.

In the late 1960s, Westinghouse Broadcasting, a division of Westinghouse Electric Corporation, devised a new format of local news called "Eyewitness News". Reporters were hired to go out of the newsroom, become "eyewitnesses" of news stories, and record them on film. Later, these reporters were also asked to join the anchors in the studio to talk about the stories. Al Primo created the format, which was first used on KYW TV in Philadelphia. In 1968, Primo brought the format to WABC TV in New York. The "Eyewitness News" format helped to introduce different anchor combinations to local newscasts. The format quickly became popular and was imitated by stations across the country. Today, most television news operations in the United States utilize some variation of the "Eyewitness News" format.

"Action News" was introduced in 1970 by WPVI TV in Philadelphia to compete against the "Eyewitness News" format at rival station KYW TV. This format features short stories, high story counts, and a strong focus on spot news. It was called "Action News" because it produced a fast paced style of newscast. Mel Kampmann of WPVI and Irv Weinstein of WKBW TV in Buffalo, both owned by Capital Cities Communications, are credited with developing the key tenets of the "Action News" format. On May 11, 1977, Jim Gardner took over as solo anchor of the 6 PM and 11 PM newscasts at WPVI TV until his retirement in 2022, and along with the theme song Move Closer to Your World, would define the Action News format for decades.

Formerly referred to as "news bulletins," "breaking news" refers to any news of sufficient importance to warrant an interruption of regularly scheduled programming. On a national network, programming interruptions are restricted to extremely urgent news. On the other hand, such breaks are now common on 24 hour news channels which often have an anchor available for live interruption at any time. However, in recent times, a 'breaking news' banner has been used more frequently on cable news networks to often refer to a programme's lead story.

"Franchise news" is a variation of Eyewitness News. Some stations decide to brand their news with slogans such as "News you can use," "Coverage you can count on," or "On your side." The newscasts at these stations tend to focus more on franchises—stories that cover a topic important to local viewers. The most successful franchises are health and consumer news. Other franchises include parenting, pets, the environment, and crime fighting. Almost every news operation uses some franchises, but a few stations build their news identities around these topical stories.

During "sweeps," newscasts often feature stories that are more sensationalized, in order to attract more viewers. Some stations save highly controversial investigative stories covered earlier for airing during sweeps. News departments at television stations work closely with promotions departments during sweeps to create promotional spots throughout the day that will entice viewers to tune into the newscasts.