Еуропа, Таяу Шығыс және Африка аймағы (EMEA)

Geographical region for global institutional and marketing planning

Europe, the Middle East and Africa, commonly known by its acronym EMEA among the North American business spheres, is a geographical region used by institutions, governments and global spheres of marketing, media and business when referring to this region. The acronym EMEA is a shorthand way of referencing the two continents (Africa and Europe) and the Middle Eastern sub continent all at once. As the name suggests, the region includes all of the countries found on the continents of Africa and Europe, as well as the countries that make up the Middle East. The region is generally accepted to include all European nations and all African nations, and extends east to Iran, including part of Russia. Typically, the acronym does not include independent overseas territories of mainland countries in the region, such as French Guiana. However, the term is not completely clear, and while it usually refers to Europe, the Middle East and Africa, it is not uncommon for businesses and other institutions to slightly tweak the countries they include under this umbrella term. One of the reasons why the term is commonly used is because it is useful for business purposes, as most of the region falls within four time zones, which facilitates communication and travel. The related term "EAA" refers to "Europe, Africa, and Asia".

The historical influence and interdependence of Europe on the Middle East and Africa in relation to trade routes contributed to the development of the term EMEA. The establishment of the Suez Canal in 1869 impacted international commerce. It directly linked Europe to the Indian Ocean and East Asian trade routes.