Америкалық мұзқаймақ бренді Häagen Dazs тарихы

American ice cream brand

Häagen Dazs (/US/'/h//ɑː//ɡ//ə//n//d//æ//s/ HAHgəndass, /UK/,/h//ɑː//ɡ//ə//n/'/d//ɑː//z/ HAHgənDAHZ) is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The Pillsbury food conglomerate bought Häagen Dazs in 1983, and now the brand is sold worldwide, as cartons, ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.

Häagen Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during World War I, and his widowed mother migrated to New York City with her two children in 1921. They joined an uncle who was in the Italian lemon ice business in Brooklyn. By the late 1920s, the family began making ice pops, and by 1929, chocolate covered ice cream bars and sandwiches under the name Senator Frozen Products on Southern Boulevard in the South Bronx, delivering them with a horse drawn wagon to neighborhood stores in the Bronx. The Senator Frozen Products company was profitable, but by the 1950s the large mass producers of ice cream started a price war leading to his decision to make a heavy kind of high end ice cream. In 1959, he decided to form a new ice cream company with what he thought to be a Danish sounding name, Häagen Dazs, as a tribute to Denmark's alleged exemplary treatment of Jews during World War II, That same year, Nestlé exercised its contractual right to buy out General Mills' interest in Ice Cream Partners, which included the right to a 99 year license for the Häagen Dazs brand, until 2110. Since then, pursuant to that license, the Dreyer's subsidiary of Nestlé has produced and marketed Häagen Dazs products in the United States and Canada. In December 2019, Nestlé sold Dreyer's along with its rights in the Häagen Dazs brand to Froneri, a joint venture set up by Nestlé and PAI Partners in 2016.

"Häagen Dazs" is an invented pseudo Scandinavian phrase coined by the American Reuben Mattus, in a quest for a brand name that he claimed was Danish sounding. However, the company's pronunciation of the name ignores the letters "ä" and "s", and letters like "ä" or digraphs like "zs" do not exist in Danish. while "das" or "dass" (zs would be pronounced identically to s under the orthographic rules of the Nordic languages) is a coarse slang term for an outhouse or in modern usage sometimes also a modern toilet in all the Scandinavian languages, a loan word derived from the German definite article das, originally from the German expression das Häuschen (the small house, i. e. the outhouse), by euphemistic omission of the main word; thus, in the Scandinavian languages Häagen Dazs would be most reminiscent of a grammatically incorrect way of saying "the garden outhouse" with Hungarian and German looking extra letters and digraphs. According to Mattus, it was a tribute to Denmark's exemplary treatment of its Jews during the Second World War, His daughter Doris Hurley reported in the 1996 PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.

In 1980, Häagen Dazs unsuccessfully sued Frusen Glädjé, an American ice cream maker founded that year, for using foreign branding strategies. The phrase frusen glädje—without the acute accent—is Swedish for "frozen joy". In 1985, Frusen Glädjé was sold to Kraft General Foods. A Kraft spokeswoman stated that Kraft sold its Frusen Glädjé license to the Unilever corporation in 1993, but a spokesman for Unilever claimed that Frusen Glädjé was not part of the deal. The brand has since been discontinued.

Häagen Dazs ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand, such as Vanilla Swiss Almond and Bananas Foster. It is marketed as a "super premium" brand: it is quite dense (very little air is mixed in during manufacturing), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on. Since 1992, most of the world's Häagen Dazs products have been manufactured at a plant in Tilloy lès Mofflaines, France that is now controlled by General Mills. In the United States and Canada, Häagen Dazs is licensed to and produced by Froneri. Häagen Dazs entered the Japanese market in 1984 by forming a joint venture with Suntory and Takanashi Milk, which has produced their products there ever since. To offset increasing ingredient and delivery costs, Häagen Dazs downsized their pint ice cream cartons in the US to in January 2009. In March 2009, they announced that they would be downsizing their quart cartons to .