Затарейнс: Американдық дәмдеуіштер мен тағам компаниясының тарихы

American food and spice company

Zatarain's is an American food and spice company based in New Orleans, Louisiana, in the United States that makes a large family of products with seasonings and spices that are part of the cultural cuisine and heritage of Louisiana and New Orleans' Cajun and Creole traditions that includes root beer extract, seasonings, boxed and frozen foods. The company was started in New Orleans in 1886 and moved to the suburb of Gretna when the family sold the company, in 1963. It was founded as a grocery by Emile A. Zatarain Sr., in 1886. He created a formulation for root beer that became popular regionally after its introduction at 2:30 p. m. on May 7, 1889, at the Louisiana (Purchase) Exposition under the brand Papoose Root Beer, for which he took out a trademark. He started a new business, Papoose Pure Food Products, built a factory, and began to market it in 1889. He expanded his product range to include mustard, pickled vegetables, and extracts. Then he moved into the spice business and became known for New Orleans and Cajun style products. In 1963 the family sold the business, which has been owned in several different forms in its more than 130 year history. The brand is currently owned by McCormick, the world's largest spice company.

Zatarain's was founded by Emile A. Zatarain, Sr. a merchant and entrepreneur of Basque descent. Zatarain formed a company called Papoose Pure Food Products to manufacture the root beer and diversify into other foods and he built a factory at 925 Valmont Street, New Orleans. Viavant took over the company, which was using outdated packaging technology, and modernized it. In 1963, Viavant merged Zatarain's Papoose Products Co., Inc. and another recently acquired business, Pelican State Lab, owner of a brand of coated fish frying seasoning mix called Fish Fri, which was brought under the Zatarain's label, and became a best seller. He dropped bleach, dyes, and pickles and focused on the profit centers at a new plant with modern equipment on a five acre campus in Gretna, Louisiana, where he turned Zatarain's into a regionally well known brand by the early 1970s. With sales now at $10M a year, as Viavant neared retirement, he sold the business to Centra Soya Co. for $24 million in May 1984. Centra increased sales revenues to $14M when it sold Zatarain's to a San Francisco holding company, Wyndham Foods, Inc., 18 months later. Wyndham kept the retail business and expanded the brand into the institutional food business. They rolled out the boxed food products that Zatarains still manufactures, using the term "Cajun" on the boxes to capitalize on the trend in cooking popularized by New Orleans chef Paul Prudhomme in the 1980s. When the fad faded, the company shifted to branding Zatarain's products as "Louisiana style" or "New Orleans style". In 2017, the New Orleans Pelicans announced Zatarain's as their jersey patch sponsor.