Лоттерия: Оңтүстік Кореяның жылдам тамақ желісі

South Korean fast food restaurant chain
the fast food chain Lotteria

LOTTERIA (hangul=롯데리아, Japanese: ロッテリア) is a South Korean company that operates a chain of fast food restaurants in East Asia, having opened its first restaurant in Tokyo in September 1972. Taking its name from its parent company, Lotte Corporation, it currently has franchises in Japan (sold to Zensho Holdings), South Korea, Indonesia, Vietnam, Cambodia, Laos, and Myanmar. In 1979, the brand was established in Seoul, South Korea. Lotteria later spread throughout East Asia adding locations in China, Myanmar, Taiwan and Vietnam.

In Japan, Lotteria's most popular menu items are hamburgers, cheeseburgers and teriyaki burgers. It invented its other popular item, the shrimp burger, in 1977, which has since been copied by McDonald's and MOS Burger in Japan. In addition, the menu in Japan also includes fresh sandwiches and desserts like crepes, apple pie, shakes and frozen cake sticks. The premium cheeseburger is the top selling menu item in Japan. In 2005, Genichi Tamatsuka, the former president of Fast Retailing Co. (which operates the Uniqlo brand), was appointed as chairman and CEO during a management restructuring in 2005. The appointment was the result of a previous contract undertaken by Revamp Corp, a business revitalization company.

Lotteria South Korea was founded in 1979, as part of an expansion of the Lotte Group which also included Lotte Chilsung Beverages, Lotte Food and Lotte Ham. Lotteria became the number one fast food restaurant chain in South Korea. The company achieved a 45% market share in 2001 (compared to 20.1 percent for McDonald's). In March 2009, Lotteria took full control of the South Korean branch of T. G. I. Friday's. Lotteria also runs Natuur, one of South Korea's major ice cream franchises, itself introduced to South Korea by Lotte in 1998. On 27 February 2010, the 'Hamburger Cafeteria' Experience Center was opened in Seoul, KidZania. In April 2016, it will open a "Hamburger Cafeteria" experience center in Busan, KidZania, following KidZania Seoul. The menu in South Korea includes baked potatoes, salads, cheese sticks, squid rings, and a popular shaved iced dessert called pat bing soo (hangul=팥빙수). One of the restaurants most popular burgers is the "Bulgogi Burger" with bulgogi sauce serving as relish. In South Korea too, a specially priced lunchtime menu is offered focusing on less expensive and often reduced items. The timing of the lunch menu differs from store to store but falls within the hours of 11 a. m. and 2 p. m., with prices fluctuating from location to location. There are a few stores which carry weekend lunches but these are relatively rare. Lotteria is also famous for shrimp burgers. In January 2021, the square shrimp double burger, which was released for a month for limited sales, announced that it would sell it as a regular product due to favorable responses.

Lotteria entered the Chinese market in 1994 and mainly centered in Beijing, but it ended operation in 2003 due to a lack of popularity among potential customers. In 2008, Lotteria restarted business in China with new operation strategies that specifically targeting Yanbian Korean Autonomous Region, other stores are located in cities like Beijing, Qingdao, Yantai and Shenyang.

The restaurant entered the Vietnamese market in 2004.

The chain opened its first Indonesian franchise on 19 October 2011 at Lotte Mart Kelapa Gading, North Jakarta. As of 2015, the chain had 32 outlets in Greater Jakarta, Karawang and Bandung. All outlets in Indonesia were permanently closed on 29 June 2020.

The chain opened its first Cambodian franchise in June 2014 at Aeon Mall, followed by a second store in December 2014 at Soria Mall.

The restaurant chain currently has a few stores in the Lao capital Vientiane, as well as a store in the town of Luang Prabang and a store in the village of Vang Vieng .

In 2003, Lotteria partnered with KT and Intel to provide Wi Fi access in its restaurants, to help attract more customers. This service has also been available in every restaurant in Japan for NTT Docomo and au mobile users since 2006. Lotteria has followed the global fast food trend of shifting towards health conscious foods and rebranding its image. In the face of health trends, it eliminated trans fats from its French fries. It also introduced healthier menu items, such as a rye bread burger that totals only 350 calories. From 2008, perhaps as a response to McDonald's strategy to become more upmarket, Lotteria began a campaign to change "the image of our stores to create a mood similar to a cafe, geared toward the health conscious as well as female customers".

Since 2003, the South Korean government has required a 50 to 100 Won deposit to be levied against all disposable cups sold in restaurants to ensure that they were returned to be recycled. As such, products (such as drinks and ice cream) to be consumed in store are served in reusable plastic containers; or if a customer purchases their product in a disposable cup and pays the deposit, they can have their deposit refunded if they return the empty cup to the counter staff. The recycling law yielded recycling rates for cups of 14 percent in 2003, 22 percent in 2004, and 25 percent in 2005.