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Model that organizes elements of data and how they relate to one another and to real world entities. A data model is an abstract model that organizes elements of data and standardizes how they relate to one another and to the properties of real world entities. For instance, a data model may specify that the data element representing a car be composed of a number of other elements which, in turn, represent the color and size of the car and define its owner. The corresponding professional activity is called generally data modeling or, more specifically, database design. Data models are typically specified by a data expert, data specialist, data scientist, data librarian, or a data scholar. A data modeling language and notation are often represented in graphical form as diagrams. A data model can sometimes be referred to as a data structure, especially in the context of programming languages. Data models are often complemented by function models, especially in the context of enterprise models. A data model explicitly determines the structure of data; conversely, structured data is data organized according to an explicit data model or data structure. Structured data is in contrast to unstructured data and semi structured data.

The term data model can refer to two distinct but closely related concepts. Sometimes it refers to an abstract formalization of the objects and relationships found in a particular application domain: for example the customers, products, and orders found in a manufacturing organization. At other times it refers to the set of concepts used in defining such formalizations: for example concepts such as entities, attributes, relations, or tables. So the "data model" of a banking application may be defined using the entity–relationship "data model". This article uses the term in both senses. Managing large quantities of structured and unstructured data is a primary function of information systems. Data models describe the structure, manipulation, and integrity aspects of the data stored in data management systems such as relational databases. They may also describe data with a looser structure, such as word processing documents, email messages, pictures, digital audio, and video: XDM, for example, provides a data model for XML documents.

The main aim of data models is to support the development of information systems by providing the definition and format of data. According to West and Fowler (1999) "if this is done consistently across systems then compatibility of data can be achieved. If the same data structures are used to store and access data then different applications can share data. The results of this are indicated above. However, systems and interfaces often cost more than they should, to build, operate, and maintain. They may also constrain the business rather than support it. A major cause is that the quality of the data models implemented in systems and interfaces is poor". Conceptual data model: describes the semantics of a domain, being the scope of the model. For example, it may be a model of the interest area of an organization or industry. This consists of entity classes, representing kinds of things of significance in the domain, and relationship assertions about associations between pairs of entity classes. A conceptual schema specifies the kinds of facts or propositions that can be expressed using the model. In that sense, it defines the allowed expressions in an artificial 'language' with a scope that is limited by the scope of the model. Logical data model: describes the semantics, as represented by a particular data manipulation technology. This consists of descriptions of tables and columns, object oriented classes, and XML tags, among other things. Physical data model: describes the physical means by which data are stored. This is concerned with partitions, CPUs, tablespaces, and the like. The significance of this approach, according to ANSI, is that it allows the three perspectives to be relatively independent of each other. Storage technology can change without affecting either the logical or the conceptual model. The table/column structure can change without (necessarily) affecting the conceptual model. In each case, of course, the structures must remain consistent with the other model. The table/column structure may be different from a direct translation of the entity classes and attributes, but it must ultimately carry out the objectives of the conceptual entity class structure. Early phases of many software development projects emphasize the design of a conceptual data model. Such a design can be detailed into a logical data model. In later stages, this model may be translated into physical data model. However, it is also possible to implement a conceptual model directly.

One of the earliest pioneering works in modeling information systems was done by Young and Kent (1958), who argued for "a precise and abstract way of specifying the informational and time characteristics of a data processing problem". They wanted to create "a notation that should enable the analyst to organize the problem around any piece of hardware". Their work was the first effort to create an abstract specification and invariant basis for designing different alternative implementations using different hardware components. The next step in IS modeling was taken by CODASYL, an IT industry consortium formed in 1959, who essentially aimed at the same thing as Young and Kent: the development of "a proper structure for machine independent problem definition language, at the system level of data processing". This led to the development of a specific IS information algebra. Towards the end of the 1960s, Edgar F. Codd worked out his theories of data arrangement, and proposed the relational model for database management based on first order predicate logic. In the 1970s entity–relationship modeling emerged as a new type of conceptual data modeling, originally formalized in 1976 by Peter Chen. Entity–relationship models were being used in the first stage of information system design during the requirements analysis to describe information needs or the type of information that is to be stored in a database. This technique can describe any ontology, i. e., an overview and classification of concepts and their relationships, for a certain area of interest. In the 1970s G. M. Nijssen developed "Natural Language Information Analysis Method" (NIAM) method, and developed this in the 1980s in cooperation with Terry Halpin into Object–Role Modeling (ORM). However, it was Terry Halpin's 1989 PhD thesis that created the formal foundation on which Object–Role Modeling is based. Bill Kent, in his 1978 book Data and Reality, compared a data model to a map of a territory, emphasizing that in the real world, "highways are not painted red, rivers don't have county lines running down the middle, and you can't see contour lines on a mountain". In contrast to other researchers who tried to create models that were mathematically clean and elegant, Kent emphasized the essential messiness of the real world, and the task of the data modeler to create order out of chaos without excessively distorting the truth. In the 1980s, according to Jan L. Harrington (2000), "the development of the object oriented paradigm brought about a fundamental change in the way we look at data and the procedures that operate on data. Traditionally, data and procedures have been stored separately: the data and their relationship in a database, the procedures in an application program. Object orientation, however, combined an entity's procedure with its data." During the early 1990s, three Dutch mathematicians Guido Bakema, Harm van der Lek, and JanPieter Zwart, continued the development on the work of G. M. Nijssen. They focused more on the communication part of the semantics. In 1997 they formalized the method Fully Communication Oriented Information Modeling FCO IM.

A data structure diagram (DSD) is a diagram and data model used to describe conceptual data models by providing graphical notations which document entities and their relationships, and the constraints that bind them. The basic graphic elements of DSDs are boxes, representing entities, and arrows, representing relationships. Data structure diagrams are most useful for documenting complex data entities. Data structure diagrams are an extension of the entity–relationship model (ER model). In DSDs, attributes are specified inside the entity boxes rather than outside of them, while relationships are drawn as boxes composed of attributes which specify the constraints that bind entities together. DSDs differ from the ER model in that the ER model focuses on the relationships between different entities, whereas DSDs focus on the relationships of the elements within an entity and enable users to fully see the links and relationships between each entity. There are several styles for representing data structure diagrams, with the notable difference in the manner of defining cardinality. The choices are between arrow heads, inverted arrow heads (crow's feet), or numerical representation of the cardinality.

An entity–relationship model (ERM), sometimes referred to as an entity–relationship diagram (ERD), could be used to represent an abstract conceptual data model (or semantic data model or physical data model) used in software engineering to represent structured data. There are several notations used for ERMs. Like DSD's, attributes are specified inside the entity boxes rather than outside of them, while relationships are drawn as lines, with the relationship constraints as descriptions on the line. The E R model, while robust, can become visually cumbersome when representing entities with several attributes. There are several styles for representing data structure diagrams, with a notable difference in the manner of defining cardinality. The choices are between arrow heads, inverted arrow heads (crow's feet), or numerical representation of the cardinality.

A data flow diagram (DFD) is a graphical representation of the "flow" of data through an information system. It differs from the flowchart as it shows the data flow instead of the control flow of the program. A data flow diagram can also be used for the visualization of data processing (structured design). Data flow diagrams were invented by Larry Constantine, the original developer of structured design, based on Martin and Estrin's "data flow graph" model of computation. It is common practice to draw a context level data flow diagram first which shows the interaction between the system and outside entities. The DFD is designed to show how a system is divided into smaller portions and to highlight the flow of data between those parts. This context level data flow diagram is then "exploded" to show more detail of the system being modeled

An Information model is not a type of data model, but more or less an alternative model. Within the field of software engineering, both a data model and an information model can be abstract, formal representations of entity types that include their properties, relationships and the operations that can be performed on them. The entity types in the model may be kinds of real world objects, such as devices in a network, or they may themselves be abstract, such as for the entities used in a billing system. Typically, they are used to model a constrained domain that can be described by a closed set of entity types, properties, relationships and operations. According to Lee (1999) More in general the term information model is used for models of individual things, such as facilities, buildings, process plants, etc. In those cases the concept is specialised to Facility Information Model, Building Information Model, Plant Information Model, etc. Such an information model is an integration of a model of the facility with the data and documents about the facility. An information model provides formalism to the description of a problem domain without constraining how that description is mapped to an actual implementation in software. There may be many mappings of the information model. Such mappings are called data models, irrespective of whether they are object models (e. g. using UML), entity–relationship models or XML schemas.

An object model in computer science is a collection of objects or classes through which a program can examine and manipulate some specific parts of its world. In other words, the object oriented interface to some service or system. Such an interface is said to be the object model of the represented service or system. For example, the Document Object Model (DOM) is a collection of objects that represent a page in a web browser, used by script programs to examine and dynamically change the page. There is a Microsoft Excel object model for controlling Microsoft Excel from another program, and the ASCOM Telescope Driver is an object model for controlling an astronomical telescope. In computing the term object model has a distinct second meaning of the general properties of objects in a specific computer programming language, technology, notation or methodology that uses them. For example, the Java object model, the COM object model, or the object model of OMT. Such object models are usually defined using concepts such as class, message, inheritance, polymorphism, and encapsulation. There is an extensive literature on formalized object models as a subset of the formal semantics of programming languages.

Object–Role Modeling (ORM) is a method for conceptual modeling, and can be used as a tool for information and rules analysis. Object–Role Modeling is a fact oriented method for performing systems analysis at the conceptual level. The quality of a database application depends critically on its design. To help ensure correctness, clarity, adaptability and productivity, information systems are best specified first at the conceptual level, using concepts and language that people can readily understand. The conceptual design may include data, process and behavioral perspectives, and the actual DBMS used to implement the design might be based on one of many logical data models (relational, hierarchic, network, object oriented, etc. ).