МакРиб: Тарихы мен қайта оралуы

Barbecue pork sandwich sold by McDonald's

The McRib is a barbecue flavored pork sandwich periodically sold by the international fast food restaurant chain McDonald's. It was first introduced to the McDonald's menu in 1981, following test marketing the year before. After poor sales, it was removed from the menu in 1985. It was reintroduced in 1989, staying on the menu until 2005 in many countries. Since 2006, it has generally been made available for a short time each year in most markets where it is sold, typically during the fall season, although it is a permanent menu item at McDonald's restaurants in Germany and Luxembourg.

The McRib consists of a restructured boneless pork patty shaped like a miniature rack of ribs, barbecue sauce, onions, and pickles, served as a sandwich on a roll. Meat restructuring was developed by the US Army to deliver low cost meat to troops in the field. The process was refined by a Natick Army Labs meat scientist, Dr. Roger Mandigo, leading to the McRib patty. It is primarily composed of ground pork shoulder. <blockquote>Government doesn't patent their intellectual property, so anyone can use it. They (the Natick Center) presented material at technical meetings The military allowed us to use the processes they'd developed. − Roger Mandigo, Natick Center contractor and meat scientist

The McRib made its debut in the United States in 1981, as a limited time item. It was first added to menus around Kansas City. It was developed by McDonald's first Executive Chef René Arend, a native of Luxembourg who invented Chicken McNuggets in 1979. On October 16, 2006, the "McRib Farewell Tour II" site appeared. The McRib reappeared in the United States in October 2007, beginning a third "farewell tour". McDonald's sold 30 million made with over 7 million pounds (3 million kg) of pork in 2007. On November 2, 2010, McDonald's began six weeks of nationwide McRib availability at the Legends of the McRib event in New York City, honoring three superfans: Joey Erwin, aka Mr. McRib; Alan Klein, founder of the McRib Locator website; and Adam Winer. The promotion ended December 5, 2010. It was the first national offering of the McRib since 1994. The McRib was offered in Canada from June 21 to August 1, 2011. On October 24, 2011, McDonald's once again made the McRib available for three weeks in a promotion ending November 14. In celebration of the London Olympics 2012, McDonald's Australia and New Zealand reintroduced the McRib as the Atlanta Pork McRib. The McRib was one of six limited edition McDonald's items named after previous host cities. It was released on May 23 and ran until June 5. Sales of the McRib in New Zealand exceeded expectations, exhausting supplies within days of the release of the burger with restaurants running out of their allocations of stock. For 2012, McDonald's announced that the McRib's annual release would be delayed until the December 17, as opposed to its traditional autumn release (which would instead be used to debut the Cheddar Bacon Onion Angus Burger, or "CBO"). The move was an effort to boost sales during the December period in an attempt to match 2011's abnormally high restaurant wide sales figures. The McRib wasn't released nationally and was sold only in a few cities in a few states in the United States (a la the 2005 "McRib Farewell Tour" promotion) in 2013 due to the company introducing several new products (such as the Mighty Wings). The McRib was sold again starting on October 20, 2014, and ending on January 4, 2015, but only in a few cities in a few states in the United States (a la the 2006 "McRib Farewell Tour II" promotion). The McRib made a return in the United Kingdom on December 31, 2014, until February 3, 2015. The McRib was sold again starting in October 2015 and ending in January 2016, but only in a few cities in a few states in the United States (55 percent of McDonald's locations). It became available again in November 2016, but at a limited number of McDonald's locations; and once more since October 2017, but in most areas. Local McDonald's Twitter accounts announced in Southern California and Hawaii that the McRib would be returning to these locations on November 2 and 9, 2017 respectively. The McRib once again made a limited return in the United States and Australia at participating locations starting in October 2018. The McRibs rolled out once again for a limited time beginning October 7, 2019. For 2020, McDonald's announced that the McRib would be made available nationwide in the United States for the first time since 2012, beginning on December 2. It was dubbed as "the most important sandwich of the year." It also returned for a limited run, along with the "El Maco Burger", in Australia. On September 30, 2021, McDonald's announced on Twitter that the McRib was returning on November 1 for a limited time. The previous day on September 29, the company tweeted that there was important news coming. The McRib was available at some locations before November 1. On October 23, 2022, McDonald's announced that the McRib would return on October 31, 2022, for what is being called "The McRib Farewell Tour", the fourth such after the 2005 and the 2007 ones. The McRib was available until November 20. Despite the farewell tour promotion, in September 2023, McDonald's announced that the McRib would return in November 2023. On January 30, 2024, McDonald's McRib sandwiches returned to Canadian locations for the first time since February 2014.

In November 2011, the Humane Society of the United States filed a complaint with the U. S. Securities and Exchange Commission against the producer of McRib meat, Smithfield Foods, alleging cruel and unusual treatment of the animals used in the McRib patty production. The complaint cites the use of gestation crates and poor and unsanitary living conditions, as well as a lack of proper animal welfare. McDonald's responded by requiring its U. S. pork suppliers to eliminate the use of gestation crates.

Speculation on the limited availability of the McRib includes theories concerning the fluctuating price and unreliable supply chains of bulk pork, manipulation of availability windows to turn the product into a better loss leader for the company, and the generation of renewed enthusiasm and higher sales as a result of scarcity. An informal study from 2011 entitled "A Conspiracy of Hogs: The McRib as Arbitrage" illustrates a correlation between the price of pork and the timing of McDonald's offering the sandwich; all five of the US McRib offerings between 2005 and 2011 occurred during low points in the price of bulk pork. According to McDonald's, the sandwich's limited availability is due to their desire to provide a varied menu throughout the year.

The sandwich, as well as the cultural phenomenon of "chasing the McRib", were the subject of a subplot in The Simpsons episode "I'm Spelling as Fast as I Can", in which it is parodied as the "Ribwich" and gains a cult following. The sandwich has also been featured in the animated sitcom Family Guy, where Peter Griffin celebrates with his family that the McRib has returned.