Шаста сусын тарихы

American soft drink brand

Shasta Beverages is an American soft drink manufacturer that markets a value priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.

Shasta began as "The Shasta Mineral Springs Company" at the base of Mt. Shasta, California, in 1889. In 1928, the name was changed to "The Shasta Water Company". It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass lined railroad cars and shipped off for local bottling. In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie (i. e., “diet”) soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By the 1960s, Shasta was a well known brand of sodas and mixers in most of the western United States and parts of the Southwest. During the 1960s, Shasta was purchased by Consolidated Foods (later known as Sara Lee) and was renamed "Shasta Beverages". In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of soft drinks.

In the early 1980s, Shasta was expanding nationally and increasing advertising spending. In 1983, the company's ad agency hired Ministry frontman Al Jourgensen (at the time a rising synth pop musician) to write and perform a jingle for a commercial.