Мистер Донут: Халықаралық пончиктер желісі

Fast food doughnut chain

Mister Donut is an international chain of doughnut stores. It was founded in the United States in 1956 by Harry Winokur. Primary offerings include doughnuts, coffee, muffins and pastries. After being acquired by Allied Domecq in 1990, most of the North American stores became Dunkin' Donuts. Outside of the United States, Mister Donut maintains a presence in Japan, El Salvador, Philippines, Thailand, Indonesia, Taiwan, and Singapore.

In 1955, Harry Winokur worked with brother in law William Rosenberg, the founder of Dunkin' Donuts. After Winokur broke his partnership with Rosenberg, he went on to create Mister Donut with his son in law David Slater that same year, with stores in most of North America. The Mister Donut business became so popular that Winokur and Slater decided to go into franchising. In 1970, Minneapolis based International Multifoods Corporation, one of the world's largest and most successful food companies, acquired Mister Donut and its franchising concept from Winokur. In 1983, Duskin Co., Ltd. of Osaka, Japan, acquired the rights to franchise Mister Donut throughout Japan and Asia. Mister Donut was the largest competitor to Dunkin' Donuts. In July 2005, Allied Lyons was acquired by Pernod Ricard SA. On 12 December 2005, Pernod Ricard announced that it had agreed to sell Dunkin' Brands, which owned Dunkin' Donuts and Mister Donut, to a consortium of three US private equity firms (Thomas H. Lee Partners, the Carlyle Group and Bain Capital LLP) for US$2.43 billion. The closing of the sale occurred on 1 March 2006. In August 2012, Dunkin' Brands became completely independent of the private equity firms. As of 2017, only one Mister Donut store remains in the United States, in Godfrey, Illinois (outside of St. Louis), while there were 10,000 stores worldwide. and as of June 2016, Duskin Co., Ltd. was also operating Mister Donut stores in China, Taiwan, South Korea, Thailand, the Philippines, Indonesia, Japan, and Malaysia. In 2020, Dunkin' Brands was purchased by Sandy Springs based Inspire Brands, and Mister Donut's trademark management became part of Inspire.

Mister Donut has an orange and white logo in the likeness of a moustachioed chef. More recently, the chain developed a set of mascot characters based on its donuts. One character, "Pon de Lion" (ポン・デ・ライオン), a lion with a mane shaped like its "Mochi donuts (pon de ring") donut line, is used in Japan. In El Salvador, the mascots are five anthropomorphic doughnuts and a rooster that is used for the breakfast menu. The company uses the same logo as Japan and the slogan is "La gran variedad" (The great variety).

On 31 March 1987, Elie G. Saheb and associates acquired the Mister Donut trademark rights for the United Kingdom and opened the first Mister Donut bakery and pilot shop in Fulham, London. The trademark rights for the European markets were acquired on May 2, 1988, and for the Middle East region on October 14, 1995.

Mister Donut specializes in coffee and doughnuts. As of 2004, the first Mister Donut shop opened in Taiwan featured "doughnuts in 50 different flavors every day. Each flavor comes with a label indicating the level of sweetness." The store also sold around 15 kinds of drinks and beverages. In June 2013, Mister Donut in Thailand debuted the SushiDo, sushi themed donuts created as a part of "a special sushi themed menu." At the time, they had not been added to the menu in Japan or other countries. Options included "sweet donut versions of ebi, tamago, maguro, salmon, with sugary frosting replacing raw fish." For Halloween, in October 2013, Mister Donut debuted Hello Kitty jack o’ lantern doughnuts in pumpkin or strawberry flavor, as well as other seasonal pumpkin flavored items, including pumpkin versions of their regular donut. As of 2014, the stores in El Salvador focused on a menu described as more "homey than foreign, offering national staples like pupusas and tamales alongside giant cream filled doughnuts." On May 27, 2014, Mister Donut collaborated with the Japanese fast food franchise Mos Burger on the MOSDO!, a burger using "a spiral shaped chorizo, lettuce and spicy chili sauce sandwiched between Mister Donut's French Cruller donut as the buns." The menu item was released at Mos Burger stores, while Mister Donut stores at the time were selling "Mos Burger's famous rice burger with sweet bean paste, sweet potato paste, and custard cream stuffing." In April 2015, Mister Donut released new items such as the "Brooklyn Merry Go Round, which uses both cookie and bagel dough." At the time, the company announced that it will "launch new key products quarterly while maintaining its standard menu." As of May 2016, "some 80% of the menu at Mister Donut bakery and cafe is made up of coffee drinks and the rest is doughnuts." In Japan, Mister Donut's "signature" is the "Pon de Ringu, with its cartoon lion mascot." The Japanese stores also sell the "pon de ring, Mister Donut’s signature item that’s made of a connected circle of dough balls." Pon de ring varieties include the pon de angel, which is cream filled, and the pon de kokuto, or a pon de ring with brown sugar.